Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

QuanticMind

JUNE 10, 2019

There is no greater service you can do to your SEM optimization than understanding your business. What are all my tracked conversions within these funnels? What are the relative “Conversion Rates” (conversions / clicks) and “Monetization Rates” (instances of monetization / conversions) for each conversion point?

Conversion 40

Conversion Top of Funnel Long Tail Marketing SEM 40

QuanticMind

MAY 14, 2019

SEM bidding optimization is the most significant way to achieve peak performance in paid search. However, when we’re talking about SEM programs that are core revenue producers in your business, this mindset promotes just-above-average results. This data is the key and the fuel to unlock and boost SEM. Optimization Blockers.

SEM 40

SEM Optimization Budget Programs Google 40

QuanticMind

SEPTEMBER 12, 2018

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight. But which strategies and tactics should they use?

SEM 43

SEM Education Campaigns Long Tail Marketing 43

QuanticMind

SEPTEMBER 12, 2018

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight. But which strategies and tactics should they use?

SEM 40

SEM Education Campaigns Long Tail Marketing 40

SmartBug Media

AUGUST 27, 2021

Using the time decay attribution model in Google Analytics will give you better insight into the channels leading your conversion rate. Time decay gives more credit to the action that happens closest to the conversion time than it gives to the initial ad interaction. Use SEO and SEM strategies to compete for rankings.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

QuanticMind

MARCH 27, 2019

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Dealing with Averages. Dealing with Data Scarcity. Answers on a postcard.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

Navigate the Channel

SEPTEMBER 7, 2023

Long-Tail Keywords In the realm of modern SEO, the concept of long-tail keywords has risen to prominence as a strategic approach to enhancing online visibility and user engagement. Long-tail keywords are characterized by their extended length and specificity, setting them apart from shorter, more generic keyword phrases.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

QuanticMind

DECEMBER 5, 2018

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. Bing beats out Google in share of long tail search queries. Another major benefit of using Bing for SEM is lower competition.

SEM 40

SEM PPC Cost per Acquisition Cost Per Click 40

The Lead Agency

JUNE 20, 2019

How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool. All you have to do is type in the word that you want to research, and the tool will provide you with possible long tail keywords that you may want to use.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

QuanticMind

MARCH 22, 2019

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Long-tail keywords are also a great way to broaden your keyword list, as well as increase traffic, for they typically have a slightly lower cost per click and the quality of traffic is higher.

SEM 40

SEM Spending Budget Programs Tips 40

SalesIntel

AUGUST 14, 2023

Leveraging Search Engine Marketing (SEM) Paid search, a crucial component of SEM, allows you to capture high-intent leads actively searching for products or services like yours. To optimize your SEM efforts, segment your campaigns into three categories: brand terms, popular terms, and long-tail keywords.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

QuanticMind

MAY 31, 2018

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Increase conversions. Advantages of SEO.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

QuanticMind

MAY 31, 2018

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Increase conversions. Advantages of SEO.

PPC 40

PPC SEM Marketing Budget SEO 40

Valasys

MAY 18, 2023

In this article, we will compare PPC and SEO and help you determine which SEM services will be the most effective for promoting your particular business. Conversely, SEO requires more upfront time and effort but can be more cost-effective in the long run. What is PPC? Timeline: If you need results fast, PPC is the way to go.

Paid Content 52

Paid Content PPC Comparison SEO 52

Navigate the Channel

DECEMBER 20, 2023

For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

QuanticMind

MAY 20, 2019

However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k). This eBook – SEM Optimization Techniques: Are You Overpaying Google? This eBook – SEM Optimization Techniques: Are You Overpaying Google? The other set of keywords (a.k.a.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40

Hubspot

DECEMBER 22, 2020

SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. SEM is the exact opposite. 3 important actions need to happen: You have a noindexed, conversion focused landing page built for PPC advertising. Apply PPC conversion data to your SEO strategy.

PPC 101

PPC Work Management SEO Top of Funnel 101

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Leverage search engine marketing (SEM) for mobile.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Navigate the Channel

SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. Video SEO: The Future of Content Marketing Video content continues to gain popularity, and in 2023, it will be a significant driver of engagement and conversions.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Leverage search engine marketing (SEM) for mobile.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

QuanticMind

NOVEMBER 30, 2018

It is, essentially, a measured method of buying visits to your website rather than deriving them through organic search with the idea that these ads will be of greater value to your advertising goals: more targeted and carrying a higher likelihood of conversion. Google became one of largest companies on the planet because of advertising.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

QuanticMind

MAY 10, 2016

What about your long-tail keywords? The next thing you know, conversions are way down, and you’re playing catch up. Automated bidding can adjust bids constantly, making thousands of changes across thousands of ad groups and campaigns to get the most clicks and conversions at the lowest CPC.

SEM 40

SEM Long Tail Marketing CPC Cost Per Click 40

Albacross

JANUARY 29, 2019

B2B conversions can also be hard to quantify compared to B2C conversions because it can difficult to tie leads to revenue. In this post we’re going to review some of the key challenges of B2B SEM campaigns and discuss how B2B marketers can navigate around the most common obstacles and get the most from their paid search ads.

Paid Search Agency 60

Paid Search Agency Lead Generation Cost Per Click Ads 60

Albacross

JANUARY 29, 2019

B2B conversions can also be hard to quantify compared to B2C conversions because it can difficult to tie leads to revenue. In this post we’re going to review some of the key challenges of B2B SEM campaigns and discuss how B2B marketers can navigate around the most common obstacles and get the most from their paid search ads.

Paid Search Agency 58

Paid Search Agency Lead Generation Cost Per Click Ads 58

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. Guest post by Max DesMarais. However, there is one pitfall to all the hard work that goes into ranking at the top organically.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Launch Marketing

NOVEMBER 21, 2018

LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. Use tools like the Google Keyword Planner to aid in your research and look for long-tail keywords that your target audience may use to see your product/service.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

WebMarketCentral

FEBRUARY 16, 2009

For those experienced in SEM, these tips may still serve as helpful reminders. The cost of paid clicks for your company name is usually low, and the conversion rate—assuming a well-designed landing page—is generally very high. Under Add or Remove Columns, be sure to include the Conversions, Conversion Rate and Cost/Conversion fields.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

QuanticMind

APRIL 24, 2019

You need to understand if it actually drives revenue and conversions. If we decrease the bid, will we lose a lot on conversions – or if we increase bids, will we still only generate the same number of conversions?” Conversions lead to dollar-driving outcomes. By how much? Dollars are our interest here.

Lead Ranking 40

Lead Ranking PPC Keywords Lead Scoring 40

Moz

MARCH 14, 2019

Rank for low-demand, high-conversion keywords. So SEO can do things like rank for low demand, things that don't have a lot of searches per month but they are high conversion likely keywords, keywords like "I am looking for a customized Seattle Sounders soccer jersey that's in the away colors." SEO is a long-term investment.

SEO 73

SEO Top of Funnel Marketing & Strategy Long Tail Marketing 73

Metadata

NOVEMBER 16, 2017

Do SEM Research. Before we dive into Mary’s search results, let’s discuss SEM research. Your exact keywords will always be more expensive, and have higher CTR’s and conversion rates than your broad keywords. This is when she is ready to compare prices and companies. This is a big no no. Capture interest.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

QuanticMind

NOVEMBER 13, 2018

And as such, even fewer are equipped to harness insights from it that will increase ROI and boost conversions. . And marketers who know how to harness intent data are in a position to significantly improve conversions and revenue. We break down how you can make intent data work for you and your campaigns. What is Intent Data?

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

Bluetext

MARCH 25, 2020

Voice searchers are also more likely to search in long-form questions as opposed to using shorter keywords, so it’s important to consider the types of questions your target audience may ask, and to position your website well to answer these searches. . SEO vs. SEM: Choose Wisely. Let’s return to square one: what’s the difference?

Paid Search Agency 27

Paid Search Agency SEM Advertising Agencies Planning 27

Directive Agency

NOVEMBER 2, 2016

Keywords are the backbone of your B2B PPC campaign just as they are the backbone of any SEM project. It should include variations and synonyms for your primary keywords as well as the long-tail modifications of the keywords you are targeting. All three will be aligned in an ideal SEM campaign. B2B Pay Per Click Campaigns.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

QuanticMind

JUNE 23, 2019

The better the quality of data you’re able to access and analyze, the more opportunities you’ll have to boost conversions, beat out the competition, and drive revenue from your ads. This software uses Natural Language Processing (NLP) to estimate the value of long-tail keywords/product groups.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

EMagine B2B Blog

JANUARY 6, 2019

In other words, personas equate to empathy and empathy leads to conversions. Note: While we specifically focus on SEO in today’s article, the same thought process would apply to SEM activities like PPC and social media advertising. When determining your keywords remember that long-tail keyword phrases are critical to today’s SEO.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Bluetext

AUGUST 8, 2019

Voice searchers are also more likely to search in long-form questions as opposed to using shorter keywords, so it’s important to consider the types of questions your target audience may ask, and to position your website well to answer these searches. . SEO vs. SEM: Choose Wisely. Let’s return to square one: what’s the difference?

Paid Search Agency 21

Paid Search Agency Design Marketing Websites SEO 21