Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. You will be able to see real-time spend tracking, current and projected spend and forecast conversion performance.

Marketing AI 116

Marketing AI Features Google Campaigns 116

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? . Next, set up your campaign.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Contently

APRIL 20, 2023

With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important? Organic traffic refers to traffic that comes from search engines or other sources without direct payment.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

Google 200

Google User-Generated Content Intent Search Marketing 200

Conductor

JUNE 29, 2021

The problem modern SEOs face today is one of falling organic traffic, as the amount of organic traffic that Google sends to other sites has declined nearly 15% between 2016 and 2019. In brief, Google’s algorithms are trying to deliver the best results based on human conversation, at scale.

Social Media 83

Social Media Traffic Marketing AI Organization 83

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. You can use Google Pagespeed Insights and other tools and plugins to pinpoint areas that you need to work on. So, how do you make your product pages stand out? Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Marketing Insider Group

AUGUST 20, 2020

’, which means placing high organically on Google for important keywords in your market. The brand created a funky, conversational, and banter-heavy content strategy. At the top was ‘increase traffic to site.’ Traffic generates demos and trials. They also learned that 80% of traffic to their blog is new.

Paid Search Agency 271

Paid Search Agency Traffic Content Marketing Companies 271

Marketing Insider Group

AUGUST 13, 2020

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. Quick Takeaways: You don’t need a huge budget to attract quality website traffic. The Problem: The Struggle to Get Traffic and Attention on Your Website Is Real. It’s a challenge to cut through the noise.

Traffic 284

Traffic Cost Per Click Organization Lead Scoring 284

Blue Flame Thinking

SEPTEMBER 8, 2023

Track conversions and goals with real data that reduces guesswork and allows you to continually improve your web presence. If you are using GA4, make sure you have Google Signals and enhanced measurement turned on to get the most user data possible. Where Is My Website Traffic Coming From?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Zoominfo

MARCH 17, 2021

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. The best way to achieve increased traffic is through effective search engine optimization (SEO). Embrace Keyword Rankings.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Visitor Queue

JULY 15, 2021

Running a successful Google Ads account can make or break your business in 2021. Generally, Google Ads delivers an 8:1 return on investment (you earn $8 for every $1 spent), making it one of the most efficient ways […]. Whether you are a small business or a large enterprise, online ads increase brand awareness by 80%.

Ads 105

Ads Google Conversion Tips 105

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. What Is a Conversion Event in GA4?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Marketing Insider Group

DECEMBER 4, 2019

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. Here are nine strides to increase conversions on your landing page. Setting up prominent call to action buttons will help increase conversion rates.

Landing Pages 320

Landing Pages Conversion Top of Funnel Classified Ads 320

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Biznology

MAY 16, 2019

If Google is doing its job correctly, that content will be highly relevant. In every conversation that I had at C3 I asked about business measurements. Overwhelmingly people talked about traffic. Well, that happens through conversions. But will it be enough to earn the second click? These pros were on it.

Top of Funnel 91

Top of Funnel Traffic Conversion Lead Ranking 91

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? It’s critical to track how well your brand awareness campaigns are running.

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. “Analytics.”

Marketing Analytics Tools 127

Marketing Analytics Tools Analytics Google Conversion 127

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Marketing Funnel Enhancement : Direct leads into your marketing funnel to boost conversions.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. Marketing Funnel Enhancement : Direct leads into your marketing funnel to boost conversions.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

Marketing Insider Group

SEPTEMBER 7, 2020

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. 3 Underutilized Tactics for Website Conversion Rate Optimization.

Conversion Rate 305

Conversion Rate Tactics Optimization Conversion 305

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP.

Paid Content 62

Paid Content PPC Traffic SEO 62

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. Google search “People also ask” example: 4.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Parse.ly

AUGUST 12, 2020

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic? The Rise of Shadow Traffic. Want Parse.ly

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). Channel groups are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website.

Marketing Analytics Tools 124

Marketing Analytics Tools Analytics Advertising Channels Google 124

Unbounce

JUNE 15, 2023

Tech giants Microsoft and Google are starting to roll out AI to power their search engines, making the experience of looking for stuff online more intuitive. This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site. From a user perspective, this is great.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. In this post, I’ll discuss how I use Google search operators to help me accomplish these tasks.

Search Marketing 89

Search Marketing Google Content Marketing Case Studies 89

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. And websites use these terms by the chock-full hoping to attract some of that traffic. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

SocialPilot

MAY 1, 2024

Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online. But how to get Google reviews? To leverage the power of Google Business reviews effectively, you need a strategy in place. Why Google Reviews Matter? Well, Google reviews can help you.

Google 87

Google Examples Ideal Customer Profiles Lead Scoring 87

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. via Google. It tells you specific information about how your traffic is coming to you. Things like: Where is the traffic coming from? This is part 7.

Marketing Analytics Tools 121

Marketing Analytics Tools Tagging Analytics Google 121

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. Recommended reading: What is a Good Conversion Rate?

Conversion Rate 71

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 71

Scoop.it

MAY 4, 2023

With that said, if you wish to improve the footfall on your digital channels, it is crucial to know how to get users to generate content for your brand and leverage that content to increase traffic. In the sections below, let’s explore seven ways to boost your website traffic with user-generated content. What is User Generated Content?

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

seo.co

FEBRUARY 15, 2022

But the sad truth is that most blogs receive zero traffic and shares: Despite this example of the Pareto Principle, all indicators point to the notion that blogging continues to gain in popularity and shows no sign of slowing down. If you are just starting out, check out Blogger.com, a blogging platform owned by no less than Google.

Paid Content 117

Paid Content Traffic RSS Blogger 117

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 119

Marketing Analytics Tools Analytics Google Marketing Websites 119

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. 1 on Google, if visitors to your website aren’t converting down the sales funnel into customers, there is a problem that needs solving. What Is Conversion Rate Optimization?

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Launch Marketing

SEPTEMBER 13, 2023

These can be intimidating at first, but when planned and executed correctly, can yield some impressive results, such as boosting brand awareness by nearly 80% and doubling website traffic. However, if your PPC campaigns are not translating into conversions, you might be missing out on some key tactics.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. I was curious to know how LinkedIn Advertising performs against Google Ads. Google Ads : $8,720.16 Engagement: Clicks and Quality Google Ads stole the show when it came to engagement.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85