Navigate the Channel

JUNE 19, 2023

Let your audience know about your valuable content to generate interest and drive traffic. Evaluating and addressing potential content marketing mistakes can help boost traffic and engagement. If your audience members look at your content, but aren’t the focus of it, they will not share it with others and your traffic will stop cold.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

SendX

JULY 6, 2021

Email marketing has remained 40 times more powerful through these challenges in getting clients and delivering a brand's message across to potential customers than Instagram , Twitter, and Facebook at the least cost. Following the tips below can give you a great start to improving your brand's messages with email marketing.

Template 195

Template Email Marketing Tips Brand Identity 195

SendX

JUNE 25, 2021

Email marketing has remained 40 times more powerful through these challenges in getting clients and delivering a brand's message across to potential customers than Instagram , Twitter, and Facebook at the least cost. Following the tips below can give you a great start to improving your brand's messages with email marketing.

Template 195

Template Email Marketing Tips Brand Identity 195

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

SmartBug Media

JULY 30, 2021

Thankfully, there are a few actionable tips (some easier than others) to take in order to set up lead tracking in Google analytics. Setting Up Goals and Conversions. Setting up goals and conversions in your Google Analytics account might be, arguably, the most important step for tracking leads in the platform.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Optinmonster

APRIL 3, 2024

Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writing Tips for Outreach Emails What is an Outreach Email? Generating Leads: Effective outreach can drive traffic to your site and increase leads.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. These tips can help you make the most of your promotion. But to amplify content to extend reach, grow traffic and engage more prospects - content must be promoted after publication. Which channels should I use?

Promotion 48

Promotion Traffic Tips Adwords 48

Hubspot

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. Few marketing teams focus on getting more from existing traffic.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

The Lead Agency

APRIL 14, 2020

Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Hubspot reported that there are 2.38 billion active users on Facebook and 74% of people say they use Facebook for professional purposes.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

ClearVoice

MARCH 26, 2024

Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). There’s a lot more you can do with email marketing to improve your conversion metrics.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Webbiquity

JUNE 15, 2021

That tip does not have to be enormous. For instance, shorter contact forms (asking for just a name or email address) have a higher conversion rate than longer forms asking for more personal details. Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand. Easy-to-digest.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. It’s super in-depth, covers all aspects of making money, and it’s optimized for conversion. Not every guest post will take off.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

APRIL 22, 2020

This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn't recall following. For instance, I read the blog from B2B company, Drift, pretty frequently, but don't follow the company's Page on Facebook. Facebook Dark Posts, Explained.

Facebook 87

Facebook Work Management Paid Search Agency Marketing Management 87

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). LinkedIn Ads.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SendX

MARCH 18, 2021

A change in the Facebook algorithm, on the other hand, could restrict your access to Instagram followers. Here are other tips you should consider when running an email campaign: Always include a nice hook in your email. But Facebook is not the only platform you can leverage for this. So, an email list has value.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Hubspot

MARCH 25, 2020

Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it's designed. This is an example of Facebook's Local Awareness Ads. If you want to increase foot traffic to your business, this is the button for you. Tips for local awareness ads.

Facebook 69

Facebook Paid Search Agency Ads Marketing Management 69

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Marketing Insider Group

JANUARY 10, 2017

Read on for 9 tips with sources to research your upcoming content campaigns. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. I recommend, however, that you actually have conversations with your designer , too.

Research 100

Research Campaigns Tips Content 100

Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media. There are three major benefits of social media backlinks apart from receiving traffic. Quick Jump Links. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Sprout Social

OCTOBER 25, 2022

Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. That will give you a rough estimate of how your efforts translated to site traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. Featured Video: How to Add Facebook Purchase Pixel Event Code.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Facebook is often perceived as the undisputed champion among social media platforms. As one of the paid social pioneers, Facebook Ads are also a foundational component of many brands’ digital marketing strategies. And you can find them on Facebook.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. But as a business owner, how do you know for sure which recommendations or tips to follow versus the ones not worth investing time and energy into.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Follow these tips to ensure your business's content stands out, spreads naturally, and markets itself among your target audience, buyer personas, leads, and customers. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Both social media sites offer considerable opportunities to connect and engage with a network, increase brand awareness, and drive traffic to your site.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. 11 Tips to Help You Cultivate a Data-Driven Marketing Team. It highlights important questions you should ask potential analytics providers ( including HubSpot! How many "likes" do you generally get on an individual Facebook post?

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Outgrow

MARCH 11, 2020

Pro-Tip: Top Paid Marketing Channels for Your SaaS Business. It is a cost-effective way of driving visitors to your website and then lets your conversion rate optimization magic do its work from there. You could run an attribution report in Hubspot or Google Analytics to know which of your content brings in the most revenue.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

SmartBug Media

MARCH 25, 2020

Here you’ll find quick-and-dirty tips on how to create a successful webinar program from scratch, including: Getting started and determining the goal of each webinar. How many conversions? Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Make use of the traffic you’ve worked hard to achieve!

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

SmartBug Media

MAY 6, 2020

Facebook and Google both have retargeting technology that allow you to show ads to prospects after they visit your site. just look back at Facebook’s stock price. Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Jon Loomer Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. Go browse their channel for inspiration and advice!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

OCTOBER 29, 2019

Although Instagram's parent company Facebook hasn't yet revealed any details about the experiment's results, the test has expanded to seven countries and reps recently confirmed that they're weighing change that would remove Like, view, and reaction counts on Facebook's platform as well.

Facebook 56

Facebook Ideal Customer Profiles Planning Advertising Agencies 56