KoMarketing Associates

JANUARY 19, 2022

Conversational marketing platforms, such as Qualified. Qualified (a Salesforce–tied conversational marketing platform) has become a huge asset for us at Alation. Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences. How can that be accomplished?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

FEBRUARY 12, 2018

Seventy-two percent would like to improve their conversion rates, while 62 percent want to generate increased lead volume. For instance, email was essential for driving early-stage engagement (59 percent) and conversions later in the funnel (81 percent).

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

KoMarketing Associates

OCTOBER 8, 2019

For starters, let’s benchmark what a “good” or “normal” conversion rate is. This chart can help with that: And let’s look at conversion rates for B2B companies. And, with a few landing page tests, let’s say you get your conversion rate up to 10%. Landing pages should be built for conversions.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

OCTOBER 23, 2018

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. You have to fit your conversion optimization work into the very limited time you’ve got. Because speed affects conversions.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

FEBRUARY 26, 2020

Enhancing Ad Measurement Beyond Clicks and Viewability” report, and statistics showed that only 40% of marketers are confident in their organization’s ability to measure the conversion rate of their mobile advertising efforts. Forrester and Yieldmo recently published the “Attention 2.0:

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

KoMarketing Associates

NOVEMBER 26, 2019

Approximately 44% want to increase visitor engagement, while 43% want to boost conversion rates. Ascend2 conducted its “Data-Driven Personalization Survey,” and statistics suggested that most marketers (64%) want to improve the customer experience through a data-driven personalization strategy.

Customer Surveys 159

Customer Surveys Customer Satisfaction Marketing Budget Creation Marketing Budget 159

KoMarketing Associates

JUNE 16, 2020

About 45% would like to increase conversion rates, while 42% want to optimize the customer journey. About 32% stated that they do not have a strategy, but there is one planned for development in the near future. By generating a data strategy, most respondents (46%) said that they hope to boost customer loyalty.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

KoMarketing Associates

JANUARY 15, 2020

Approximately 44% want to boost visitor engagement, while 43% want to improve upon conversion rates. Ascend2 published its “Data-Driven Personalization Survey,” and statistics suggested that the majority of marketers (64%) want to improve the customer experience through a data-driven personalization strategy.

Studies 157

Studies Class Statistics Analytics 157

KoMarketing Associates

FEBRUARY 13, 2020

Offering personalized experiences helps marketers increase conversion rates and visitor engagement, improve customer experiences, boost lead generation and drive customer acquisition. Leverage social media as a conversational tool. Instead it should be used as a conversational selling platform.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

JUNE 30, 2021

Usually this principle is applied to potential customers in the context of conversion rates. That’s a problem because the speed that leads are responded to can significantly affect their conversion rates. There’s a pillar concept in marketing that proves the value of clarity: Confused people don’t take action.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

APRIL 9, 2019

Conversion rates are directly tied to page speed. So if you want to increase conversions, you want fast pages. Ideally, you need to track them past the first conversion. That alone can make a major difference in conversion rates and lead quality. Landing Page and Website Optimization Tools.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

DECEMBER 12, 2018

Forty-nine percent would like to improve conversion rates, while the same percentage would like to increase leads/subscribers. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

KoMarketing Associates

JULY 24, 2018

And so while it might take some testing to find it, the right tweak to an opt-in form could increase the conversion rates of your lead gen forms by 30 percent or more. Forms can be conversion rate powerhouses. ConversionXL did an oft-cited test that actually found removing form fields hurt conversions.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

NOVEMBER 16, 2017

This is followed by increasing search rankings (28 percent), boosting sales revenue (25 percent), and increasing conversion rate (14 percent). According to respondents, increasing website traffic (33 percent) is the most important goal when it comes to an SEO strategy.

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

KoMarketing Associates

OCTOBER 31, 2019

About 44% want to increase visitor engagement, while 43% want to increase conversion rates. Ascend2 recently conducted its “Data-Driven Personalization Survey,” and statistics indicated that most marketers (64%) want to improve the customer experience through their data-driven personalization strategy.

Multi-Touch Attribution 121

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Personalization 121

KoMarketing Associates

AUGUST 22, 2017

What was interesting in the follow-up conversation was that there may truly be forms of “low hanging fruit” based on the refined tactical development of additional marketing initiatives. Have conversations with sales and customer service teams as well. Conversion Optimization. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

FEBRUARY 12, 2019

It also makes conversion rate optimization more challenging, because marketers have a considerable delay before they really know for sure if a new marketing tactic is delivering good leads. All the B2B-related industries (Technology, B2B, Industrial Services, and Employment Services) get lower than average click-through-rates : .

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

JULY 3, 2018

This was followed by improving email engagement (43 percent) and increasing conversion rates (43 percent). Lead quality (45 percent) was considered to be the main barrier to email marketing success.

Customer Surveys 136

Customer Surveys Spending Email Marketing Advertising Agencies 136

KoMarketing Associates

MARCH 27, 2018

This was followed by improving email engagement (43 percent) and increasing conversion rates (43 percent). Marketers Continue to Struggle with Engagement Rates. In a previous survey conducted by Ascend2, statistics indicated that marketers have been struggling with engagement rate, meaning it is not a new problem.

Customer Surveys 120

Customer Surveys Email Marketing Barriers Class 120

KoMarketing Associates

MARCH 7, 2017

Conversions from organic search engine traffic. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Conversion rate from organic search engine traffic. it’s important to track them regularly.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

MARCH 26, 2013

But what’s interesting is that the conversion rate for organic search engine traffic is actually less than the average conversion rate across all channels and second to last overall, only ahead of social media. At the heart of this is the development of the B2B buyer persona.

Buyer Personas 120

Buyer Personas B2B Link Building Keywords 120

KoMarketing Associates

OCTOBER 20, 2016

When justifying an investment in content marketing, we need to be able to show that our content is leading to actual website conversions and driving prospects further down the sales funnel. And that means creating content specifically tailored toward driving conversions. as research shows colors can affect conversion rates.

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

KoMarketing Associates

MARCH 20, 2017

Researchers discovered that Friday yielded the highest open rate (16.6 percent), click rate (2.9 percent) and CTO rate (12.4 However, Saturday had the highest conversion rate (4.5 percent) in the third quarter of 2016.

Marketing Report 120

Marketing Report Email Marketing Click Rate Open Rate 120

KoMarketing Associates

MAY 9, 2017

Email is the most popular channel for personalization, with a majority of marketers (72%) using personalized email to increase engagement and conversions. We found that marketers typically measure the impact of personalization on conversion rates, click through rates, time on site, revenue and more. About Paula Crerar.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

FEBRUARY 20, 2017

For the fourth year running, the number one way (31 percent) to measure digital marketing performance is conversion rate (leads to customers); lead volume (25 percent) and ROI (22 percent) were the second and third most popular answers. Those two channels also bring in the most revenue for B2B (tied at 66 percent).

Lead Scoring 120

Lead Scoring Lead Ranking B2B Marketing B2B 120

KoMarketing Associates

SEPTEMBER 5, 2017

If the organization’s social media objectives are focused in lead generation, consider how social media traffic performs in comparison to other traffic acquisition programs as it pertains to goal conversion rates, assisted conversions, and lead quality. Analyze Program Performance.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

NOVEMBER 3, 2016

“Speaking strictly for B2C, the findings in the report may help support the development of a multi-part messaging strategy that’s designed around piquing consumer interest during the week and driving the conversions over the weekend. This means we may see increased weekend volume in the quarters to come. “Definitely.

Email Marketing 120

Email Marketing B2B Marketing Campaigns Planning 120

KoMarketing Associates

AUGUST 26, 2014

Conversions from organic search engine traffic. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Conversion rate from organic search engine traffic. it’s important to track them regularly.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

APRIL 10, 2018

Drip campaigns historically have a high conversion rate compared to other types of B2B email marketing campaigns; Delivera reports that it’s over 50 percent. Conversely, if they didn’t click on the video and went straight for the ebook only, a drip campaign can use more written content emails to get them to convert.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

MARCH 22, 2018

These extremely specific types of searches carry a high intent to purchase and great conversion rates. We also notice that search terms that come from DSA include very specific names of product types, models, even SKUs. What types of targeting are available? The search engine automatically discovers them.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

FEBRUARY 24, 2014

Along with the effect on abandonment rates, a slow loading site can have detrimental effects on conversion rates. This isn’t the first study we’ve seen showcasing the negative effects a slow site can have on the bottom line and it certainly won’t be the last.

Vendors 120

Vendors Customer Surveys B2B Search Engine Marketing 120

KoMarketing Associates

APRIL 3, 2018

Even for KoMarketing, mobile traffic accounts for less than 20 percent and the conversion percentages are drastically lower. Note the impact of country-specific content marketing efforts in association with the CTR (and ultimately conversion rates if further matched in Google Analytics). Final Thoughts.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

JULY 2, 2020

This pointing trick has been used in conversion rate optimization for years. Then use these photos to employ the power of direction in your ads. The way this photograph is taken pulls the eye right into the headline. It telegraphs the priority of those words. A LinkedIn ad on Facebook.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

AUGUST 9, 2016

In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. However, B2B marketers have faced numerous obstacles along the way.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

KoMarketing Associates

JUNE 3, 2020

It is now time to look beyond traditional paid ad formats and start taking the conversation directly to the user. In March 2020, LinkedIn launched a pubic beta for “ Conversation Ads ”, which further expanded and improved upon how advertisers can talk to users in InMail. Engage with Customized Messaging. Utilize Lead Gen Forms.

Paid Search Agency 159

Paid Search Agency Linkedin B2B Marketing Conversion 159

KoMarketing Associates

NOVEMBER 13, 2013

Research from Conversion Sciences actually puts the number higher. We know this information because of our new feature, Conversation Analytics. Conversation Analytics tells you what happened ON the call. If Conversation Analytics hears the phrase ‘call back tomorrow,’ it will know that a follow-up action is needed.

B2B 120

B2B Landing Pages Leads Lead 120