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How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Unbounce

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. We’re talking about conversion rates upwards of 37%, lasting months at a time. In marketing terms, that conversion rate is a pretty epic feat. Kinda—ahem— heroic.

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YouTube Copywriting – Tips & Tricks

Anyword

YouTube is a serious tool for business, even beyond advertising. The YouTube audience wants to see more than just Baby Shark, and business is paying attention. There are two essential areas of YouTube videos where copywriting comes into play – the headline and description, and the video script. Descriptions .

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. Look at this anagram solving tool from UnscrambleX.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility. Utilize Automation Tools: Tools that allow for automated optimization can save time and enhance performance.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Reach YouTube viewers .

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.