Trending Sources

5 Ways You Can Use Visual Content to Increase Conversion Rates


That conversion didn’t happen. I’m shopping elsewhere. The wrong visual content can kill conversions as quickly as the right visual content can increase them. In fact, conversion rates for brands that use custom visual content are seven times higher than those that don’t. And there are so many ways visual content can increase conversion rates. Picture This.

12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]


By now, most marketers know that Twitter isn''t just a great medium for creating and reinforcing your brand image -- it''s also a tool for reaching fans of your business who can become leads (and, ultimately, sales). But simply knowing that Twitter can make you money isn''t enough: Marketers need to be armed with the best way to execute on this knowledge.  Social Media

Six steps to increase your app conversion rate

grow - Practical Marketing Solutions

Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often And unlike marketing physical goods, advertising might not be your best friend — designing your product with a conversion rate in mind could be essential. The second (and more pragmatic) reason is that most tools have a trial and error period.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


What’s the average click-through rate of a link shared on Twitter?  won’t show up in keyword research tools)? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. Small businesses?

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers. B2B Marketing. know which half." Look for.

The 24 Best Email Marketing Tools


Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes. 1) AWeber. Sample review: “You need a tool to manage your email list and subscribers. aWeber is one of the best autoresponding and email broadcasting tool. Possibly the best opt-in list builder tool. Pricing:  free.

The Nifty 50 Top Women of Twitter for 2011


One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. Diana writes for and, and as noted above, her post on Twitter’s Top 75 Badass Women was one source of inspiration for this #Nifty50 list. She’s an informative and prolific Twitterer, and active in Twin Cities social media. What is it? aaker.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile :  @Intel. Enjoy! . 1.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  So there are thousands of marketing tools; and am sure everyone has their favorites.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Twitter Ads.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers. B2B Marketing. know which half." Look for.

How to Use Twitter Retargeting Ads to Generate More Customers


At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. But instead of throwing in the towel and deciding not to use Twitter Ads for the middle of the funnel, we decided to take a different approach. Of course you do. And you would be right. How come?

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2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. And she’s energetic and inspirational on Twitter. What is it? amberbuhl.

How to Get a Personalized Assessment of Your Website [Free Tool]


Back in 2007, we launched a tool called Website Grader. Read on to learn what the new tool does and how you can get a personalized assessment of your own. Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security. What is Website Grader?

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Greg presented on conversion rate optimization.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers. B2B Marketing. know which half." Look for.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions


As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. Necessity is the Mother of Invention.

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The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine


would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts. Customers Generated Through Leads Acquired by Twitter.

3 Important Sales Trends & Predictions for 2015

Sales Prospecting Perspectives

welcome any feedback in the comments, or via Twitter at @davemacboston. Twitter used to be rich with rewarding content, but now I have to scroll for several minutes before I find anything worth dipping into. TREND #2: Tool Explosion / Integration. Sales folks can’t keep up with all of today’s promising new tools. TREND #3: Inbound Lead Conversion / Complementarity.

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The #Nifty50 Women of Twitter

Fearless Competitor

The #NiftyFifty Women of Twitter. Tom Pick ( @tompick ) and Cheryl Burgess ( @ckburgess ) came up with the idea of a #nifty50 award for top folks on Twitter. We posted about the #Nifty50 Men of Twitter, but I certainly do not wish to overlook the wonderful #Nifty50 women of Twitter, so I share these lovely ladies here. And she’s energetic and inspirational on Twitter.

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Optimization Testing: Don't Obsess Over Conversion Rates


You can find Linda on Twitter @getelastic and @roxyyo. One of the biggest mistakes you can make with A/B or multivariate testing is to have conversion rate myopia. While it’s always important to measure conversion rate improvement with any test, it’s not the only (and not always the most important) metric to consider in testing. Return rate.

11 tips and tools to jump-start your SEO


Here are 11 tips and tools to jump-start your SEO. The percent of people who visit your site and take the actions you want is called conversion. Define conversion activities at the start. It’s a way the little guys can compete with the big guys and win because the appeal is more direct to consumers looking for what you have to offer and the conversion rate is higher.

How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools


Whether you’re in the beginning stages of figuring out how to design a blog or looking to revamp your site, here are some of the most effective ways to dramatically increase your site visibility on Facebook, Twitter, Google+ and Pinterest: Add Social Sharing Modules. If they’ve shared to Facebook, Twitter, or Google+, it’s certainly your image. Talk about some low-handing fruit!

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 The good news is, there are technologies and tools that make it much easier to find the gold hidden in the data—and use it to refine your online marketing with laser precision. Conversion rates. Conversion values by product or category interests. By far.

How Twitter for Business Will Become a Serious Advantage

CMO Essentials

Imagine all the conversations that are happening around the world at this very minute. Think of the patterns, trends, insights, and opportunities among these conversations that could inform or add value to your marketing, sales, or customer experience objectives. Now try to figure out how to distill the few, relevant snippets out of these coursing, conversing masses – not easy, is it?

3 Newer Types of Content Tactics To Support Lead Gen

It's All About Revenue

Follow Josh on Twitter  @jhaynam. Luckily there are three new forms of content that capture leads at amazing rates. 1. Despite strong traffic, the conversion rate to email subscriber was hideously low, people just weren’t signing up. The result – an 800% percent increase in conversions. Tools are a large investment if done right (Neil spent $105,000 on his).

Five Marketing Metrics that are Definitely NOT “Worthless”


Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. But like any good thing, data simplification can be overdone.

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The Importance of Marketing Automation in Your Modern Marketing Future

It's All About Revenue

Conversion Rate is Measure of Success Jordie van Rijn , email marketing and eCRM consultant with Emailmonday , says that the most useful measure of marketing automation performance is conversion rate, say 70% of very successful marketing automation users. Modern marketers will focus on their conversion rates in 2016. Conversion rate.

5 Metrics Every B2B Marketer Should Track

Digital B2B Marketing

If you cannot afford to measure it through traditional surveys, use brand searches (reported by Google tools) and branded search traffic (use Google Webmaster Tools to avoid the impact of logged in users) as a very rough but useful proxy over time. The number of registrations, and the accompanying registration rate, is key. You have a lead generation program. Just Get Started.

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How to Create an Automated Follow-Up System

grow - Practical Marketing Solutions

Can you see how this might increase conversions? Armed with this information, the experience for my user is much better, and my conversion rate is much higher. Get more info from Trent on  Twitter  and  LinkedIn. customer acquisition economics of social media Social Media Tools By Trent Dyrsmid, {grow} Community Member. It’s too much work! STEP 1: Make Two Lists.

Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

It's All About Revenue

The webinar titled  “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. Make your Twitter profile as professional as your LinkedIn profile.

Seven Ways to Use Social Media for Business


The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share content (your own and others’). Get ideas for product development. Share this on Bebo.

How to Analyze Your Blog Posts: A Beginner's Guide


Make a list of your top 10 posts along with their traffic numbers and conversion rates. Now, ask yourself which scenario your top posts fit into overall: 1) low traffic but high conversion rate; 2) high traffic and high conversion rate; 3) high traffic but low conversion rate; or 4) low traffic and low conversion rate? Videos?

Lurkers are the 99.989% of Social Media


Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). The Internet has razed the barrier to entry to all of these things and the tools are all cheap. While each member may very well follow Ellen DeGeneres on Twitter and Like her on Facebook, they’re probably lurkers in that community.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications. Quick note here: I already assumed that your company created a Twitter account. Twitter and email marketing.

Measuring Year-End Marketing KPIs – Where’s the Data?


Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. If we missed a measurement tool please feel free to add your two cents in the comment section below. Twitter. Engagement Rate. Miscellaneous Measurement Tools.

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Best Social Media Stats, Facts and Marketing Research of 2010


At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Then Twitter.

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Six Best Practices for Marketing with White Papers


documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. discussions in relevant LinkedIn groups, trending topics on Twitter). ” So, even a modest increase in conversion rate more than pays for the tool.

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What Tools and Management Systems Work Best for B2B Lead Generation


content management system (CMS) is one tool no B2B marketer can go without.  Tracking things such as click-through-rates and whether or not they opened their first email can be quite important. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. A Two Way Conversation 5. Your B2B Marketing Plan Doesn’t Need Twitter. How can we help you Make Good Media?

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