Trending Sources

5 Ways You Can Use Visual Content to Increase Conversion Rates

Hubspot

That conversion didn’t happen. I’m shopping elsewhere. The wrong visual content can kill conversions as quickly as the right visual content can increase them. In fact, conversion rates for brands that use custom visual content are seven times higher than those that don’t. And there are so many ways visual content can increase conversion rates. Picture This.

12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]

Hubspot

By now, most marketers know that Twitter isn''t just a great medium for creating and reinforcing your brand image -- it''s also a tool for reaching fans of your business who can become leads (and, ultimately, sales). But simply knowing that Twitter can make you money isn''t enough: Marketers need to be armed with the best way to execute on this knowledge.  Social Media

Six steps to increase your app conversion rate

grow - Practical Marketing Solutions

Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often And unlike marketing physical goods, advertising might not be your best friend — designing your product with a conversion rate in mind could be essential. The second (and more pragmatic) reason is that most tools have a trial and error period.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

What’s the average click-through rate of a link shared on Twitter?  won’t show up in keyword research tools)? Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. Small businesses?

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers. B2B Marketing. know which half." Look for.

How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. But instead of throwing in the towel and deciding not to use Twitter Ads for the middle of the funnel, we decided to take a different approach. Of course you do. And you would be right. How come?

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  So there are thousands of marketing tools; and am sure everyone has their favorites.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Twitter Ads.

2011 #Nifty50 Top Twitter Women

Blue Focus Marketing

Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D. And she’s energetic and inspirational on Twitter. What is it? amberbuhl.

How to Get a Personalized Assessment of Your Website [Free Tool]

Hubspot

Back in 2007, we launched a tool called Website Grader. Read on to learn what the new tool does and how you can get a personalized assessment of your own. Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security. What is Website Grader?

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers. B2B Marketing. know which half." Look for.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Greg presented on conversion rate optimization.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. Necessity is the Mother of Invention.

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11 tips and tools to jump-start your SEO

Biznology

Here are 11 tips and tools to jump-start your SEO. The percent of people who visit your site and take the actions you want is called conversion. Define conversion activities at the start. It’s a way the little guys can compete with the big guys and win because the appeal is more direct to consumers looking for what you have to offer and the conversion rate is higher.

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

Hubspot

would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts. Customers Generated Through Leads Acquired by Twitter.

The #Nifty50 Women of Twitter

Fearless Competitor

The #NiftyFifty Women of Twitter. Tom Pick ( @tompick ) and Cheryl Burgess ( @ckburgess ) came up with the idea of a #nifty50 award for top folks on Twitter. We posted about the #Nifty50 Men of Twitter, but I certainly do not wish to overlook the wonderful #Nifty50 women of Twitter, so I share these lovely ladies here. And she’s energetic and inspirational on Twitter.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers. B2B Marketing. know which half." Look for.

3 Important Sales Trends & Predictions for 2015

Sales Prospecting Perspectives

welcome any feedback in the comments, or via Twitter at @davemacboston. Twitter used to be rich with rewarding content, but now I have to scroll for several minutes before I find anything worth dipping into. TREND #2: Tool Explosion / Integration. Sales folks can’t keep up with all of today’s promising new tools. TREND #3: Inbound Lead Conversion / Complementarity.

Trends 101

Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

You can find Linda on Twitter @getelastic and @roxyyo. One of the biggest mistakes you can make with A/B or multivariate testing is to have conversion rate myopia. While it’s always important to measure conversion rate improvement with any test, it’s not the only (and not always the most important) metric to consider in testing. Return rate.

How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools

Writtent

Whether you’re in the beginning stages of figuring out how to design a blog or looking to revamp your site, here are some of the most effective ways to dramatically increase your site visibility on Facebook, Twitter, Google+ and Pinterest: Add Social Sharing Modules. If they’ve shared to Facebook, Twitter, or Google+, it’s certainly your image. Talk about some low-handing fruit!

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 The good news is, there are technologies and tools that make it much easier to find the gold hidden in the data—and use it to refine your online marketing with laser precision. Conversion rates. Conversion values by product or category interests. By far.

How Twitter for Business Will Become a Serious Advantage

CMO Essentials

Imagine all the conversations that are happening around the world at this very minute. Think of the patterns, trends, insights, and opportunities among these conversations that could inform or add value to your marketing, sales, or customer experience objectives. Now try to figure out how to distill the few, relevant snippets out of these coursing, conversing masses – not easy, is it?

3 Newer Types of Content Tactics To Support Lead Gen

It's All About Revenue

Follow Josh on Twitter  @jhaynam. Luckily there are three new forms of content that capture leads at amazing rates. 1. Despite strong traffic, the conversion rate to email subscriber was hideously low, people just weren’t signing up. The result – an 800% percent increase in conversions. Tools are a large investment if done right (Neil spent $105,000 on his).

The Importance of Marketing Automation in Your Modern Marketing Future

It's All About Revenue

Conversion Rate is Measure of Success Jordie van Rijn , email marketing and eCRM consultant with Emailmonday , says that the most useful measure of marketing automation performance is conversion rate, say 70% of very successful marketing automation users. Modern marketers will focus on their conversion rates in 2016. Conversion rate.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. But like any good thing, data simplification can be overdone.

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5 Metrics Every B2B Marketer Should Track

Digital B2B Marketing

If you cannot afford to measure it through traditional surveys, use brand searches (reported by Google tools) and branded search traffic (use Google Webmaster Tools to avoid the impact of logged in users) as a very rough but useful proxy over time. The number of registrations, and the accompanying registration rate, is key. You have a lead generation program. Just Get Started.

Better Social Selling, an Interview with Jill Rowley

B2B Lead Generation Blog

Also, I saw the potential for social and how it would help me, as an individual salesperson, be where my customers are, be visible and valuable to my customers, to be part of the customer conversation. definitely saw it as a research tool. You’re getting a whole series of them, because now there are these automation tools that will automate a cadence, or a series, of emails.

Lurkers are the 99.989% of Social Media

Biznology

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). The Internet has razed the barrier to entry to all of these things and the tools are all cheap. While each member may very well follow Ellen DeGeneres on Twitter and Like her on Facebook, they’re probably lurkers in that community.

Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

It's All About Revenue

The webinar titled  “Adding Social Fuel To Demand Generation Programs” underscored the fact that, because buyers like to access content and information from their peers, there is a huge opportunity to cultivate more meaningful roles on channels where information exchange thrives (like LinkedIn and Twitter). We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. Make your Twitter profile as professional as your LinkedIn profile.

Seven Ways to Use Social Media for Business

Webbiquity

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share content (your own and others’). Get ideas for product development. Share this on Bebo.

How to Analyze Your Blog Posts: A Beginner's Guide

Hubspot

Make a list of your top 10 posts along with their traffic numbers and conversion rates. Now, ask yourself which scenario your top posts fit into overall: 1) low traffic but high conversion rate; 2) high traffic and high conversion rate; 3) high traffic but low conversion rate; or 4) low traffic and low conversion rate? Videos?

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. If we missed a measurement tool please feel free to add your two cents in the comment section below. Twitter. Engagement Rate. Miscellaneous Measurement Tools.

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How to Create an Automated Follow-Up System

grow - Practical Marketing Solutions

Can you see how this might increase conversions? Armed with this information, the experience for my user is much better, and my conversion rate is much higher. Get more info from Trent on  Twitter  and  LinkedIn. customer acquisition economics of social media Social Media Tools By Trent Dyrsmid, {grow} Community Member. It’s too much work! STEP 1: Make Two Lists.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications. Quick note here: I already assumed that your company created a Twitter account. Twitter and email marketing.

Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. discussions in relevant LinkedIn groups, trending topics on Twitter). ” So, even a modest increase in conversion rate more than pays for the tool.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Then Twitter.

Stats 77

What Tools and Management Systems Work Best for B2B Lead Generation

B2Bbloggers

content management system (CMS) is one tool no B2B marketer can go without.  Tracking things such as click-through-rates and whether or not they opened their first email can be quite important. B2B Marketing Predictions: Six Things That Won’t Happen In 2011 4. A Two Way Conversation 5. Your B2B Marketing Plan Doesn’t Need Twitter. How can we help you Make Good Media?

Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent

Unless you take a deep look into your traffic sources, page views and conversions on a consistent basis, you could find yourself at the helm of a blog that’s attracting the wrong type of visitors, or worse, just isn’t getting the attention you deserve. As one of the most basic website metrics, there are a number of tools to determine your total website visits. Bounce Rate.

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. As salespeople and marketers struggle with all of the new data tools, we need to better understand how the small data we’re using drives sales effectiveness. But it is now. Want to learn more about data, big and small?

Buzz 38

Interesting Infographics: Visual Content Drives Social Media Growth

LEADership

Visualization tools such as infographics make complicated ideas easier to understand, and they are extremely shareable – 39% of B2B buyers in 2014 frequently shared infographics on social media, and publishers that use them grow in traffic by an average of 12%. Memes are another popular online tool for spreading messages. So, let’s say that you’ve decided to take this infographic’s advice, and you want to start using visual content to boost your audience and grow your conversion rates. Twitter. What tools can you use to make your visual content pop?