Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. For example, do you know where your website traffic and leads comes from ? How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

MARCH 28, 2023

You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience. Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

Webbiquity

OCTOBER 11, 2022

SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Another is to use influencer marketing tools to identify and reach out to bloggers or other influential content creators with a large following. Utilize Automation.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Best SEO Audit Tools. There are certainly some automated SEO tools that can give you a good start. But relying on automated SEO tools alone isn’t enough. Best SEO Audit Tools. An SEO audit is the perfect place to start.

Traffic 77

Traffic SEO Long Tail Marketing Lead Scoring 77

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. They use some of the best lead generation tools to mine a stream of qualified leads. But, if you follow the right techniques and use the right lead generation tools, we assure you that your lead generation efforts will be fruitful. Best Lead Generation Tools for 2021. #1

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Envy

JULY 13, 2022

They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. Over time, however, these blogs become tired, they start to drop in traffic and the nice bump in your contacts that you used to get from them starts to fade. And the traffic is only rising. So what did we do?

Case Study 117

Case Study Case Studies Lead Ranking Lead Scoring 117

Zoominfo

APRIL 30, 2018

And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Determine your top traffic sources. One primary function of web analytics is to tell you where your site traffic comes from. Common traffic sources include: Organic traffic (from search engines like Google and Bing).

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Top Rank Marketing

DECEMBER 20, 2023

Pinterest is the easiest platform for showing up as a referrer to websites, and Pinterest conversion rates are typically much higher than other sites. Then, compare it to what you find in SEO tools, and include both in your next content piece. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Branding 110

Branding Brand Identity Aggregators Marketing Analytics Tools 110

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses. Image Source.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Webbiquity

MARCH 30, 2021

Personalization not only enhances the prospect’s experience but also helps you attract more leads and positively impact the conversion rate. Conversational marketing via the use of live chat will be on the rise in 2021. You can connect with him on Twitter or LinkedIn. So much so that a J.D.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

SocialPilot

APRIL 15, 2024

If posting too many updates on multiple social media networks seems an ordeal, use an automated social marketing and scheduling tool like Socialpilot. Illegal Pete’s is a restaurant that has a small fan base yet a strong conversion rate. On Twitter, select a day and promote a follower – utilize #FollowFriday.

Social Media 96

Social Media Media Lead Ranking Lead Scoring 96

Optinmonster

FEBRUARY 18, 2024

See a couple more review management tools in #5. You can easily pull reviews from Twitter and display them on your site with a plugin like Smash Balloon. Smash Balloon’s Custom Twitter Feeds Pro lets you seamlessly integrate a Twitter feed into your website. Let’s talk about a few of them.

Work Management 72

Work Management Marketing Management eCommerce Ideal Customer Profiles 72

Sprout Social

NOVEMBER 21, 2023

Where are they getting most of their traffic from? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. This means you need a smart, organized strategy combined with the right competitor analysis tools.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Optinmonster

DECEMBER 21, 2023

The easiest way to make a coming soon page is using a tool like SeedProd. This is what drives that immediate flood of traffic to a new product launch. Pro-tip: You can use 2-step opt-ins in your forms to improve the conversion rate. Well-crafted opt-in forms can increase conversion rates by up to 785%.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Growth hacking tools you can use to create a gamified onboarding experience include Userlane and Masskom. Create a free tool that’s insanely useful.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Outgrow

APRIL 8, 2020

Top Unbounce Integration Tools Your Business Needs In 2020. Hence, this blog will talk about the top Unbounce integration tools that you need in 2020. However, simply driving traffic to your homepage just doesn’t work in our competitive world. Well, it may be a novel thought about a couple of decades ago. So, what do we do?

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

EveryoneSocial

AUGUST 24, 2020

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. And you can see the insane visual that from The MarTech 5000 below: Many of these marketing tools can be used in all different industries, but I’ll be focusing on B2B specifically.

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. They are extremely useful when embedded in emails.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. This type of marketing is great for growing your brand awareness because it often results in high-quality leads and increased conversion rates due to its targeted nature.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

ClearVoice

MARCH 26, 2024

If your business has subscribers or a growing email list, track the growth rate and churn. Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Kevin Indig

AUGUST 7, 2023

Atlassian = THE tool for team collaboration 👉Example 3: G2’s messaging is about being THE place for software. People use many platforms at the same time: Google, Twitter, Threads, Email, etc. After adding visuals to the landing page, we saw a significant improvement in conversion rates.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. Despite the advanced tracking mechanisms, marketing analytics tools are still error-prone simply because it’s impossible to accurately track user behavior. Conversion Rate.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Unbounce

MAY 15, 2020

We all know that optimizing for the highest conversion rate is vital, but the act of actually improving campaigns often takes a back seat. Lots of us don’t have the budget or experience to use pricey tools (or we might be using these tools incorrectly, pulling junk data). For some, it’s the lack of time.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

seo.co

APRIL 6, 2021

When we speak about social timing, we’re not talking about the optimal time to bust a move, but rather, when the best time to post content to attract the most traffic. We’re not saying that you should abandon ads, but your strategy needs to employ timely, engaging, and thoughtful content that attracts traffic and attention.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Sprout Social

APRIL 7, 2021

Referral traffic. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. Your click through rate is a great indicator of silent engagement and highlights what types of content motivates your audience to take meaningful action.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. What Is Traffic Attribution?

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Convince & Convert

FEBRUARY 20, 2015

Unlike Facebook or Twitter, Pinterest serves as a platform for inspiration for users. The Potential of a “Buy” Button Pinterest is already a great vehicle for driving traffic to retailer (and brand) websites, and it lends itself to shopping more than any other social media network.

eCommerce 166

eCommerce Buy Digg Social Networks 166

Moz

NOVEMBER 13, 2018

As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.

SERP 53

SERP Paid Content Traffic Features 53

Optinmonster

JULY 28, 2022

The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. Without traffic, you have no customers to market to in the first place. Check out our ultimate SEO guide to learn how to grow your traffic. Link clicks. What Are UTM Tags?

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72