Remove government
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4 areas of martech with ethical concerns

Martech

Of recent concern is wellness service data collection that entices individuals and governments looking for evidence of illegal abortions , in which opportunities for out-of-context misunderstandings abound. Its owner, ByteDance, has strong ties to the Chinese government. This has made many other governments wary.

Ethics 109
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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. Case Study #3: Government Agency | 3.5X

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.

Twitter 100
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10 advanced social media copywriting best practices

Sprout Social

What works for a hamburger juggernaut will most likely fall flat for a government agency. Paramount+ uses this method on Twitter , hooking their audience with an engaging question or statement, then pairing the copy with branded hashtags, compelling calls to action (CTAs) and video teasers of their upcoming shows.

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Grow your brand without advertising

Kevin Indig

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

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50+ Must Know Digital Marketing Statistics For 2024

Huptech Web

Instagram comes in second with 76%, followed by LinkedIn (59%) and Twitter (53%) (Social Media Examiner) The top 3 ways marketers focus their social media content is around teaching (61%), storytelling (58%), and inspirational posts (53%) (Sprout Social) Headlines in the form of a question tend to receive 23.3%

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Conversica Unveils Powerfully Human™ AI Capabilities That Transform Marketing, Sales, and Customer Success Teams and Make Bots Obsolete

Conversica

Customers benefit from solutions that offer an average of 24x return on investment, 40-50% conversion rates, and 5x more pipeline, at reduced costs to the business. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. Conversica Media Contact: . conversica@msrcommunications.com.