Unbounce

FEBRUARY 25, 2020

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. Started pairing landing pages with video ads, which have a cost-per-conversion that’s just 1/4 what they were paying with search ads. At the time, we were really focused on inbound.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Ranking 136

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Hubspot

JUNE 3, 2020

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content.

Landing Pages 98

Landing Pages Template Paid Search Agency Acquisitions 98

Vidyard

SEPTEMBER 17, 2015

We’re back with part two of Designing Fly Landing Pages! In my last blog post , we took a look at how focus and carefully positioning your message and content to get to the point will allow you to reach your conversion goals. In fact, we do so on a recent landing page we created for Dreamforce 2015.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

SendX

MARCH 16, 2021

If you create an email newsletter with an infographic then it will increase your overall conversion rate. Step 4: Smart landing page to convert your visitors A landing page is the last stage of your marketing campaign. Source: Postalytics Just take a look at the above landing page. Am I right?

Email Marketing 309

Email Marketing Planning Practices Best Practices 309

Outgrow

OCTOBER 29, 2021

Best Giveaway Tools to Boost Your Conversion Rate [FREE+Paid]. Similarly, go for a giveaway tool that lets you embed your giveaway on various platforms like homepage, landing page, blogs, email newsletters, etc. Social share options with Facebook, Pinterest, and Twitter. You have come to the right place!

Conversion Rate 52

Conversion Rate Outgrow Tools Conversion 52

KoMarketing Associates

MAY 25, 2022

According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? Optimize Ad and Landing Page Copy . Or, you can link Google Ads up to Optimize and run A/B tests for your landing pages that way. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Prospect intrigued : Clicks on ad; arrives at unique landing page, prospect converts.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Make sure that each landing page includes one or more of the PPC keywords you are targeting and strategically place it in your landing page’s page title, H1 tag and body of the page.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

SendX

JULY 6, 2021

Email marketing has remained 40 times more powerful through these challenges in getting clients and delivering a brand's message across to potential customers than Instagram , Twitter, and Facebook at the least cost. The same applies to landing pages. Landing pages are no place for guessing games.

Template 195

Template Email Marketing Tips Brand Identity 195

SendX

JUNE 25, 2021

Email marketing has remained 40 times more powerful through these challenges in getting clients and delivering a brand's message across to potential customers than Instagram , Twitter, and Facebook at the least cost. The same applies to landing pages. Landing pages are no place for guessing games.

Template 195

Template Email Marketing Tips Brand Identity 195

Webbiquity

JUNE 7, 2018

Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate. According to the LinkedIn Marketing Solutions report, Lead Gen Form campaigns have the potential to produce two to three times more conversions than typical Sponsored Content campaigns.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

markempa

JULY 24, 2009

I’ve written about how you can leverage social media tools like blogs, twitter , LinkedIn , etc. to drive interested visitors to your website or landing pages to register for educational content and other assets. Conversion rate more than tripled with this simplification. That's a good thing. Why or why not?

Landing Pages 120

Landing Pages Social Media Media Lead Qualification 120

Webbiquity

FEBRUARY 5, 2021

And that is where conversion rate optimization will play a vital role. What is Conversion Optimization? Conversion optimization is the process of improving conversions at every stage of the sales process by testing new messaging, channels and triggers. This makes conversion rate optimization a recurring need.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. If you are launching a brand new business, your homepage at this point should simply be a landing page. The easiest way to make a coming soon page is using a tool like SeedProd. The best part?

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. To see what she is up to next, check out her Twitter feed.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Webbiquity

OCTOBER 9, 2018

Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience. Here’s is an example of a landing page that Prowly uses to target German prospects. Omage credit: Landingi.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Webbiquity

AUGUST 1, 2019

For example, when a potential customer submits a landing page form, Zapier integration can add their information directly into your email, marketing automation, CRM, and / or other systems, creating a company and individual record. The landing page builder includes templates and tools to help you develop highly engaging landing pages.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

Unbounce

MAY 15, 2020

We all know that optimizing for the highest conversion rate is vital, but the act of actually improving campaigns often takes a back seat. The highest conversion rates aren’t an accident—they’re the result of fine-tuning each element of your campaign on a continuous basis. Too expensive. Too time-consuming.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Webbiquity

OCTOBER 11, 2022

SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Monitor conversion rates to determine how customers respond to your CTAs. Affiliate sales support independent publishing.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. Wendy’s engagement on Twitter usually averages at 10,000 shares and 30,000 likes.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Webbiquity

OCTOBER 30, 2018

Unless your business is online 24 hours a day and running in different time zones, you may not be getting the most out of premium web hosting rates. To increase overall website conversion rate, analyze your landing pages and the conversion rate optimization (CRO) tools and best practices being used on the site.

Small Business Marketing 177

Small Business Marketing Marketing Websites Conversion Practices 177

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Twitter: Twitter Ads platform allows you to retarget users who have engaged with your tweets or visited your website.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

ConvertKit

NOVEMBER 20, 2020

Create a free landing page that converts. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Set up a landing page to easily share your ideas. Create a free ConvertKit account.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

ConvertKit

JUNE 21, 2021

You can quickly start your email list with ConvertKit and our free landing page builder. Log into your ConvertKit dashboard and click Landing Pages & Forms : Next, click the Create New button and then Landing Page : You can build a landing page with one of our templates: ConvertKit has a library full of landing page templates.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Anyword

MAY 16, 2022

CTAs come in all shapes and sizes, but strong action verbs (such as start, get, or download) help increase conversion rates by creating a sense of urgency. Landing Pages. Choosing an effective call-to-action, or CTA, for your landing page can often make or break your conversion rate.

Copywriting 90

Copywriting Landing Pages Urgency Marketing CTR 90

Kevin Indig

AUGUST 7, 2023

G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. People use many platforms at the same time: Google, Twitter, Threads, Email, etc. After adding visuals to the landing page, we saw a significant improvement in conversion rates.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Hubspot

DECEMBER 16, 2014

When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. To make those conversion-centered copywriting dreams a reality, download this ebook.

Landing Pages 28

Landing Pages Copywriting Click Rate Case Study 28

Envy

MARCH 4, 2021

Every funnel can have leaks (leads exiting the sales process , such as leaving a page before submitting contact details). It’s important to take action and plug these leaks, be it through optimizing a form, a landing page etc. High unsubscribe rates following certain emails. Take Me to the Full eBook | Download the eBook.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

seo.co

JANUARY 3, 2023

Engaging with other professionals or experts in your field online via social media (Twitter, LinkedIn). ” You’ll also be able to track conversion rates and see if you’re getting more clicks from online campaigns than offline ones. Publish High-Quality Landing Pages. Develop Social Media Strategy.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 98

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

When examining your website’s effectiveness, take into consideration the all-important landing page. A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Optimizing landing pages doesn’t have to be complicated.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Only B2B

JULY 7, 2023

Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Proven Ways to Grow Your B2B Email List: Implement email opt-in forms strategically: Place opt-in forms on high-traffic pages, in blog posts, and at the end of valuable content to maximize conversion rates.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Optinmonster

AUGUST 17, 2021

It helps you to grow your email list, drive more sales, and get higher conversion from any of your calls to action (CTAs). OptinMonster allows ANYONE to create engaging lead generation forms and eye-catching optin campaigns that deliver the highest conversion rates. 6) Create Visually Appealing Landing Pages .

Lead Ranking 91

Lead Ranking Lead Scoring Generation Webinar Metrics 91

PureB2B

MAY 18, 2021

By using social media automation, not only was the company able to free their marketing team’s time to come up with the campaign, but they were also able to use social media automation to drive more orders from their online channels via tweets on Twitter. How does this contribute to higher conversions?

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62