ConvertKit

JUNE 16, 2020

What is deliverability? Why deliverability is crucial to your business success. In episode 1 of the Deliverability Defined podcast, my co-host Melissa Lambert and I introduce what this podcast will cover, who it’s for, and why email marketing and deliverability are crucial to your business success. What is deliverability?

Deliverability 52

Deliverability Email Marketing CAN-SPAM Social Media 52

Act-On

OCTOBER 4, 2023

Or if you find that certain forms have a higher abandonment rate, you can fine-tune them to improve conversion rates. Easily spot deliverability failures in customizable charts Deliverability is the lifeblood of your email marketing campaigns. What’s causing that spike in bounce rates?

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Optinmonster

APRIL 24, 2024

That should make them more responsive to your emails, increasing your open rates and conversion rates. Fewer Spam Complaints & Improved Email Deliverability Confirmed subscribers are less likely to report your emails as spam. Too many spam reports can really affect your sender reputation and hurt email deliverability.

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

ConvertKit

AUGUST 3, 2021

In the first edition of our “Ask our experts” blog and podcast series, team members from ConvertKit are providing insight into which metrics senders should focus on, outside of open rates, in order to gauge their email marketing performance. Replies are an excellent way to measure engagement and boost deliverability. It is easy.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

ConvertKit

DECEMBER 3, 2019

My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. Before we dive into what my role entails, let’s define deliverability. There are two terms that are often used interchangeably, but actually have different meanings: delivery and deliverability. ConvertKit’s role in deliverability. list health.

Deliverability 52

Deliverability CAN-SPAM Domain Open Rate 52

ConvertKit

DECEMBER 22, 2021

Here is the upward trend we’re seeing in open rates: We publish our average open rates each month in our deliverability reports. To receive an email notification each time we post a new monthly deliverability report (plus more helpful deliverability info and tips), sign up here. You can view past reports here.

Open Rate 107

Open Rate Privacy Protection Deliverability Privacy 107

Martech

DECEMBER 22, 2023

Discover how the right email outreach metrics and streamlined strategies can elevate your conversion rates. Learn strategies to overcome email blockers, improve deliverability and adapt to customer communication preferences. Email outreach for marketers: Measuring and optimizing performance by Michael Maximoff.

Deliverability 107

Deliverability Copywriting Outreach Verticals 107

Zoominfo

NOVEMBER 29, 2021

Performance metrics Deliverability rate : The percentage of total emails delivered in relation to the total sent. For example, if you send an email to 10,000 people and 9,900 receive the email in their inbox, the deliverability rate is 99%. If your rate dips under 95% — that is reason for concern. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Webbiquity

FEBRUARY 5, 2021

And that is where conversion rate optimization will play a vital role. What is Conversion Optimization? Conversion optimization is the process of improving conversions at every stage of the sales process by testing new messaging, channels and triggers. This makes conversion rate optimization a recurring need.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Strive for a rate of 95% or higher. For the Director of Marketing, this means higher conversions and a growing customer base.

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Salesforce Marketing Cloud

JANUARY 29, 2024

Failure to comply can result in severe penalties, damage brand reputation, and lead to email deliverability issues as internet service providers actively filter out non-compliant emails. Unsubscribe rate: If you sent 10,000 emails and 500 subscribers chose to unsubscribe, your unsubscribe rate is 5%.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SocialPilot

FEBRUARY 1, 2024

While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. It opens doors for brands targeting niche audiences and achieving higher conversion rates. They make up 47.3% of the whole influencer population.

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

ClickDimensions

JANUARY 22, 2024

High-quality marketing lists result in high deliverability rates, increased conversion rates, and an engaged community of prospects and customers. Find out how to reap the greatest rewards from your marketing lists with the best practices in this white paper.

High Quality Lead 40

High Quality Lead Deliverability Paper Ad Building 40

ClickDimensions

JANUARY 22, 2024

High-quality marketing lists result in high deliverability rates, increased conversion rates, and an engaged community of prospects and customers. Find out how to reap the greatest rewards from your marketing lists with the best practices in this white paper.

High Quality Lead 40

High Quality Lead Deliverability Paper Ad Building 40

Litmus

JULY 8, 2021

In the short term, email metrics like conversion rates and revenue demonstrate the direct value of sending a campaign. Clicks and click-through rate. Conversions and conversion rate. What about the open rate? Soft and hard bounce rates. Spam complaints and complaint rate. add to cart).

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

JANUARY 25, 2022

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability , and measuring high-level subscriber engagement. Open rate can also give you insight into your historical brand presence. Unsubscribe rate. Conversion rate (CVR).

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate. Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Phase #6: Email deliverability.

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. Another quick tip here is to make sure your email deliverability is good. By continually testing and optimizing your emails, you can improve engagement, increase conversions, and maximize your ROI.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Martech

MARCH 6, 2024

Enhanced deliverability, better sender reputation and stronger customer engagement are on the table for those who will adapt. Deep intent data can boost conversion rates from 6% to 10% , per Gartner. Hyper-personalization = hyper conversion rates This means going beyond the template. The answer is both yes and no.

Outreach 114

Outreach Effectiveness CAN-SPAM Domain 114

ClearVoice

MARCH 14, 2024

Conversion rate. The conversion rate measures the percentage of recipients who acted on your conversion goals, such as buying your product or downloading a resource. Tracking conversions tells you whether your marketing emails drive your desired outcomes, such as converting subscribers into paying customers.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Further, a haphazard approach to frequency can annoy customers and turn them against the brand to the point where the brand could run into problems with deliverability and inbox access.

Click Rate 113

Click Rate Budget Programs Case Studies Open Rate 113

Optinmonster

DECEMBER 28, 2023

Pro-tip: Learn about 50 smart ways to segment your audience so you can target your message to achieve higher conversion rates, regardless of the channel you use. It’s hard to bucket the average engagement rate of social media as a whole. Instead, here’s a breakdown of engagement rates by the leading social media channels.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SendX

APRIL 26, 2021

However, email marketing is still the preferred method for promotions and has a much higher conversion rate than social media - think something like 6.05% to 1.9%. What is email deliverability? Many companies have a social media presence and consider it to be an important channel for their business.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates. The importance of careful targeting is hard to overstate.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

DealSignal

FEBRUARY 23, 2023

When analyzing your test results, it’s important to focus on the metrics that matter most for your business, such as open rates, click-through rates, and conversion rates. The key metrics to focus on include open rate, click-through rate, and conversion rate.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

ConvertKit

OCTOBER 11, 2021

To avoid deliverability troubles during the most wonderful time of the year, I recommend the following: Don’t suddenly increase your volume or frequency. For the best inbox placement and conversion rate, send to a list that’s cleaned up of unengaged subscribers during the holiday season. Clean your list now.

Deliverability 81

Deliverability Phishing CAN-SPAM Bundling 81

Vision6

JANUARY 31, 2023

Research indicates that the average conversion rate for a shopping cart abandonment email is up to 18.64%. How to get transactional emails right According to Cumulo9, there are two key areas to get right; design and deliverability. Ok, ok, they’re important, I hear you saying, but how do we get them right? I’m glad you asked.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Unbounce

MARCH 10, 2022

It tracks conversion rates on your various landing page variants and will suggest deactivating low-performing pages to ensure the Return On Ad Spend for your clients is as high as possible. The emails sourced are double-checked for accuracy to help you avoid issues with your cold emails bouncing and improve deliverability.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Optinmonster

AUGUST 24, 2023

Brevo (formerly Sendinblue) is an email marketing tool with high email deliverability, an easy-to-use campaign builder, and bulk email services. Finally, you can analyze the results of your campaign with A/B testing and measure parameters such as click rates, open rates, and conversion rates.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Outgrow

APRIL 18, 2024

The average email open rate across all industries is 21.33% , but it varies depending on the industry. Better Conversion Rates: When recipients open your emails, they are likely to take the desired actions, such as purchasing or clicking on a call-to-action.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

SmartBug Media

JANUARY 19, 2023

Placed Order Rate Also known as the conversion rate, your placed order rate tells you the number of conversions attributed to a campaign divided by the number of recipients. Although only measuring open and click rates doesn’t tell the entire story, it can be very informative in day-to-day account management.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Martech

SEPTEMBER 18, 2023

Better evaluate your sales team’s productivity and sales process performance using the new sales velocity report (beta), which shows an overview of key metrics, including conversion rates, the number of new leads and the time to close. with reply management and inbox connectivity.

Top of Funnel 129

Top of Funnel Forecasting SMS Work Management 129

Navigate the Channel

JULY 18, 2023

Email Marketing Key Performance Indicators (KPIs) Open Rates: Open rates measure the percentage of recipients who open an e-mail. This metric indicates the effectiveness of subject lines, sender reputation, and overall e-mail deliverability. What are key performance indicators (KPIs) in email marketing?

Product 65

Product Ad Building CTR Allocation 65

Walker Sands

FEBRUARY 8, 2022

These angles guided the development of content and creative deliverables that resonated with the brand’s audiences, including industry-specific guides, white papers, live webinars and more. million in pipeline from 250 sourced opportunities, +59% increase in organic search conversion rates and 4,028 MQLs.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Sage Marketing

AUGUST 21, 2023

By automating email workflows, you can deliver timely and relevant content to prospects and customers, resulting in increased engagement, improved lead nurturing, and ultimately, higher conversion rates. Monitor metrics such as open rates, click-through rates, conversion rates, and overall engagement.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

KoMarketing Associates

MARCH 20, 2017

The “Hidden Metrics of Email Deliverability” report from Return Path recently found that in 2016, the average email read rate was 22 percent. Researchers discovered that Friday yielded the highest open rate (16.6 percent), click rate (2.9 percent) and CTO rate (12.4 percent) in the third quarter of 2016.

Marketing Report 120

Marketing Report Email Marketing Click Rate Open Rate 120

Conductor

MAY 2, 2022

Originally launched in 2020, Conductor’s Marketplace allows marketers to request on-demand deliverables from research to measurement to implementation from Conductor’s team of experts and partners directly within the platform. Let’s dive in. What is Marketplace? ” – Patrick Reinhart, VP of Digital Strategies at Conductor.

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78