WebMarketCentral

SEPTEMBER 1, 2009

The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically searching for your product or service), but conversion rates are generally similar.

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WebMarketCentral

MAY 15, 2008

. ** technorati tags: email marketing how-to guides, Dan Forootan, Neil Anuskiewicz, StreamSend, Selecting an Email Service Provider, ESP, hosted email marketing platform, Email Marketing Best Practices, high deliverability rates, list building and maintenance, list segmentation, Using Google Analytics to Track Email Campaigns, campaign management, (..)

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WebMarketCentral

JANUARY 23, 2009

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. tags: Andrew B.

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WebMarketCentral

AUGUST 14, 2007

Email marketing campaigns The average open rate is slightly lower than that for enewsletters from business publishers, at about 27%. The average conversion rate (percentage of clickers who buy an item or provide lead contact information) is 4-5%. Average CTR is 2.5%, with various sources reporting a range of 1.5%

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WebMarketCentral

DECEMBER 8, 2008

This is the first of two posts that will look at how to improve conversion rates to get more value from each click. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors.

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WebMarketCentral

JANUARY 24, 2008

Quick Fixes to Some of PPC's Most Common Problems: Part One by PPC Hero A detailed how-to post with specific recommendations for dealing with low conversion rates, poor quality score and low-quality traffic.

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WebMarketCentral

FEBRUARY 16, 2009

The cost of paid clicks for your company name is usually low, and the conversion rate—assuming a well-designed landing page—is generally very high. Under Add or Remove Columns, be sure to include the Conversions, Conversion Rate and Cost/Conversion fields. Periodically check and clean your keyword lists.

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WebMarketCentral

DECEMBER 29, 2008

Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. "I've got another job for you," she purred. I had figured as much. Government stuff, on AdWords.

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WebMarketCentral

NOVEMBER 30, 2007

conversion rate. Another of their recent case studies, "How to Use Online Calculators for Lead Generation & Quadruple Conversion Rates," sounds tempting but is crap to be avoided at all costs. Make buttons big—you should be able to see them from six feet away from your monitor. Hmm, may be worth trying.

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WebMarketCentral

AUGUST 21, 2007

The conversion rate (of visitors to leads) increased by 20-50%, from an average of 1.5% These include new site visits (SEO-driven), repeat visits, conversion rate and service call deflection rate. For B2B websites: Among the companies Forrester studied, site traffic increased anywhere from 0-15%.

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WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics.

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WebMarketCentral

OCTOBER 22, 2008

And at the far right of the diagram above, if the only incentive for response on a landing page is to be contacted by a sales person, the conversion rate will usually be very low, but the leads generated will be serious prospects.

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WebMarketCentral

SEPTEMBER 24, 2009

range, with a typical conversion rate of around 2.8%. #2: . #3: Google AdWords Average CTR and Best Practices , September 20, 2007 Hard numbers to help benchmark the performance of Google AdWords campaigns is hard to come by, which explains the popularity of this post.

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WebMarketCentral

JUNE 12, 2007

Here are the key takeways from my reading of it: Low conversion rates are (unfortunately) the norm… “Fewer than 10% of visitors who click to your offer page for a white paper, webinar or online “education” (case studies, tech specs, etc.)

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WebMarketCentral

MAY 22, 2009

Though the click-through rate (CTR) is generally lower on content than on search, the cost per click is generally lower as well, and conversion rates are often quite respectable. Used properly, content networks can add significantly to paid search lead generation.

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WebMarketCentral

SEPTEMBER 19, 2008

These terms can offer you higher conversion rates at a lower cost per click" when used in SEM campaigns, and are far easier to SEO than two-word or even three-word phrases. Phrases of four or more words are often used to deliver the targeted results that most searchers aren't seeing with broader-based search terms.

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WebMarketCentral

JANUARY 22, 2008

In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. These numbers can change dramatically from day to day, so manage and adjust them."

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