Trending Sources

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion. Get it?

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion. Get it?

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. How is B2B PPC campaign management different from B2C?

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Seven Common AdWords Mistakes to Avoid

Webbiquity

Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC). True, all other things being equal, a higher CTR and lower CPC are good things, as they mean more clicks for fewer dollars, but they should not be the primary focus. Using both search and Google’s content network right away.

Seven Expert Search Engine Marketing Guides

Webbiquity

How can test to increase conversion rates while reducing the cost per conversion? How to quadruple a conversion rate by Google Website Optimizer Blog. How to Double Your Conversion Rate in the Next 5 Minutes by KISSmetrics. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Share this on Bebo.

How We Drive Quality Leads With Ungated Content On LinkedIn

bizible

We know blog posts are going to have a lower conversion rate compared to ebooks and whitepapers because with ungated content, the conversion opportunity is less direct. When it comes to CPC vs. CPM, we typically start with CPC-based bidding because for us, we care more about clicks than impressions, but more on that later. 4) Focus on images and test them.

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How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Clickthrough rate reveals how often people who view your ad end up actually clicking it.

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Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

You can also calculate the percentage of return visitors and conversation rates for any calls to action that you include on the pages. View the “CPC value,” which tells you the cost of paying for those specific keywords to drive traffic. For measurement, you could: Tally up the total number of leads generated or landing page conversion rates. Time spent on site.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Review your ad positioning, conversion data, level of competition, etc and have in mind a plan before setting up the rules. Ad Group Level: Default Maximum CPC, Pause. Ad Level: Pause. Summary.

Click 89

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. Review your ad positioning, conversion data, level of competition, etc and have in mind a plan before setting up the rules. Ad Group Level: Default Maximum CPC, Pause. Ad Level: Pause. Summary.

Click 89

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Costs tend to be higher on LinkedIn than other networks, but conversions and quality can be higher than other networks and can provide valuable leads for some industries. The cost per click (CPC) of the LinkedIn campaign was 4x the Facebook CPC. Clicks cost a lot on LinkedIn, but what about actual conversions? Clickthrough Rate (CTR). Cost Per Conversion (CPC).

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How To Apply The Scientific Method To B2B Marketing

bizible

If we bid based on CPM rather than CPC, would we have gotten more leads? Leads created on Fridays convert to opportunities at a lower rate than leads created Monday-Thursday. For some of our other tests, like the lead-to-opp conversion rate by day of the week test, we used our attribution data to see how leads moved through the funnel based on the date of lead creation.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

However, as “native advertising,” Sponsored Updates can also generate 5x the engagement rate (including likes and shares). 2. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. 4. LinkedIn is no exception: the higher your engagement rate (the more people engage with your ad), the lower your bid will need to be.

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4 Keyword Filters to Run in Every Search Account

Fathom

If the keyword is converting well and within your CPL or ROAS goals, increasing the bid will help with your competitiveness and could yield additional conversions. 2. This may seem extreme, but in my experience, I have seen these same keywords drive great results in my accounts. (20% lift in clicks, 12% lift in conversions, and average position improvement of 55%). 3.

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Paid Advertising 101: Understanding Search and Display Advertising

Synecore

Businesses are using ad retargeting to increase brand awareness, influence purchase decision, and optimize sales conversion. The components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience) are determined every time your keyword matches a customer’s search. billion in online ad revenues in the US, up 22.5% year over year. Read on. Bing Network.

The ABC’s of A/B Testing with Adwords

EMagine B2B Blog

Yet we continue to run ads with the same messaging month after month hoping for better conversion rates. Note if you’re using enhanced CPC bidding, you’ll have to shut it off to start the campaign. Sort by click through rate and look for arrows indicating statistically significant results. Watch your marketing team become heroes and your conversion rates skyrocket.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. 

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign. Promoting transparency and trustworthiness.

Where Is Digital Advertising Headed in 2016?

Fathom

With the average CPC’s in search consistently increasing, it’s essential to test channels outside of search to stay competitive and profitable across digital as a whole. AdWords has tried to track cross-device conversions through their estimated total conversions. Leveraging first party data (i.e. Customer match (Google/YouTube). CRM retargeting (Display).

Unveiling The Pipeline Marketing Technology Stack

bizible

However, because you’ve dropped a tracking cookie or two (Facebook, Google Analytics, third-party vendors, and more use cookies to track conversions and for retargeting) on their first visit, you now have more tools to bring them back, mainly through paid retargeting campaigns on social, search, and display. better conversion rates). The Stack, Explained. Traffic Technology.

A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Finally, the approximate CPC in the last column is the keyword's estimated cost-per-click (CPC). Google averages out the cost of each of the clicks to your landing page from each ad, and uses this as the average CPC. Here you will not see any data until entering a max CPC and daily budget. You don’t want to spend too much, and experiment with a $2 max CPC.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. used this data to re-run the calculations and see how much a Quality Score higher than 5 saves you on CPC compared to the average advertiser. Quality Score of 6 was previously below average, and increased your CPC by 16.7%. How much lower?

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Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Marketing Action

If they convert in the future, you’ll have a record of their pre-conversion engagement, which is very useful for segmentation and sales follow-up. Landing pages: Offering up a single web page that delivers the specific information your visitors are looking for can dramatically increase conversion for visitors to your site. Capture Metrics. What calls to action are most effective?

5 Steps to Set Up, Launch, and Manage an Online Display Campaign

Marketing Action

During the conversation it occurred to me how much the marketing landscape has changed over the past decade. Typical KPIs for display ad campaigns include the number of impressions served, the click-through-rates (CTRs) on ads, the ad cost-per-click (CPC), and conversion rates. If the goal is to drive sales, you’ll focus your attention on conversion rates.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The High Clickthrough Rate Game for Content Remarketing. Increase repeat visitor rates and engagement. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. Conversion Rate vs. Ad Impressions. By raising your clickthrough rates. So, be bold!

26 Awesome Search Engine Marketing Guides

Webbiquity

So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? For example, the Keyword Positions report (found at Acquisition>Adwords>Keyword Positions) reveals which ad positions actually provide the highest conversion rate (it’s not always the top spot). Image credit: Placeit.net. by WordStream. John A.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Attribution : The goal of attribution is to identify which touch, of the many possible, is most (or partially) responsible for a conversion, so ROI can be calculated. Bounce Rate : A “bounce” is a website visit in which the visitor looked only at the single page they landed on, did not interact with it, and then left the site. Ad Banner : The most common form of digital advertising.

The ROI of Paid Social Media Ads

Modern B2B Marketing

You can pay for advertisements on a cost-per-click basis (CPC) or an impressions basis (CPM). It may be because Twitter Promoted Tweets is relatively new and especially at the beginning there was less competition in the auction, but other factors behind the success include high conversion rates on the landing pages (as high as 14%) and the ability to target specific timelines and keywords.

ROI 59

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

pages with a conversion form and limited content). Increase the click-through rate on paid search ads?  Optimize landing pages for conversions? adCenter 101: Utilizing Campaign Analytics For Better Conversion Data. That high-level analysis is misleading, however. Consider just one category of searches: students conducting research projects. First, there is a headline. 

SEM 53

5 Paid Search Metrics for Schools and Education Companies

Fathom

Due to the competitive nature of digital marketing in the education industry  and the higher than average costs per click (CPC), whether it be for small local schools or national higher education providers, it’s essential to know which paid search metrics are important to your company. Lead to Enroll Rate. In order to be effective with your paid search efforts, school need look at is the Lead to Enroll rate. Know the conversion rate for incoming calls. Cost per Enrollment (CPE). Be sure to measure metrics around students who complete enrollment. Call Value.

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The Worst PPC Mistakes Beginners Make (and How to Avoid Them)

Hubspot

Average Quality Score is an extremely good predictor of overall account success, as it directly affects your rankings and cost per click (CPC). Lower CPCs translate into lower costs per conversion, so optimizing for Quality Score is essentially the same as optimizing for costs. accordingly to secure the conversion. Rookie Mistake #1: Infrequent Logins. They’re dead wrong.

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The Complete Display Ads Overview For B2B Marketers

bizible

Compared to search ads, display ads have lower cost-per-clicks (CPCs), but also lower click-through-rates (CTR) and lower conversion rates. Filtering your ad placements on these layers will help you find the right audience and lower your CPC. In this single-tool approach, marketers place a conversion pixel on a “thank you” page and measure lead volume.

Strategies for a Successful Paid Search Campaign

Puzzle Marketer

This rate of websites being created makes it impossible for anyone to keep up with all of the information available. This is known as a cost per click, CPC for short. It’s important to note that these keywords have a large volume of visitors but are highly competitive, very expensive, and likely have a low conversion rate as they are more in the Awareness or Opinion stage.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. BR: Bounce Rate.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

CPC: Cost Per Click is a type of online advertising where the advertiser is charged based on the number of times a visitor clicks on a link. CR: Conversion Rate is the number of visitors to a website or recipients of an email who take action beyond viewership. ” CTR: Click Through Rate is a measurement of how many people clicked on a particular link. or Bing.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

Let's say the visitor-to-lead conversion rate is the same on this blog post as it was in your PPC campaign -- 2%. Convert" and "Close" refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc. I've written my share of blog posts about content marketing.

Facebook Power Editor: Make Your Social Ads Convert

Volacci

With the Power Editor tool, you can optimize your ads to help increase their conversion rates with features such as: ad placement, conversion specs and ad objectives. For example: Sponsored story mobile ads had a click-through rate of 0.79% compared to a 0.327% CTR for desktop ads (SocialCode, 2012). Conversion Specs. Ad Placement. Why does this matter?

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Digital Marketing: The 7 Essential Channels

Marketing Action

Typical KPIs for display ad campaigns include impressions served, click-through-rates (CTRs), cost-per-click (CPC), and conversion rates. When Henry Ford was selling automobiles in the early 20 th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. Wouldn’t it be great if business were like that today? Sound like a plan?

Mobile Facebook Ads Generate 13X More Clicks Than Desktop Ads [Data]

Hubspot

According to new data from 3 of Facebook’s biggest ads API partners (who help companies purchase ads) mobile Sponsored Stories are generating more than 13 times the click-through rates of all Facebook desktop ads. Now take a look at the data for desktop Sponsored Stories, which generate a 0.588% CTR at $0.63 CPC. But you're a time-strapped marketer, right? from 97.3

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Reasons Why SEO is Underfunded by Search Engine Watch Noting that “Google has confirmed that CPC costs are trending above inflation year over year. ” Terms with a lower cost per click in paid search generally got higher CTRs than keywords with a high CPC value. How to keep up? This is one outstanding checklist. 20 SEO Tips You Either Forgot or Didn’t Know! And more.

Customer Lifecycle Marketing: Reporting, Part 1

Marketing Action

In regards to analytics and reporting, B2B marketers tend to focus on early-funnel leads and their conversion. Bounce rate : The percentage of visitors who enter your site and exit it on the same page – “bounce” – without visiting any other pages. By itself, bounce rate means little. In Part 1, we cover the first two stages: Attract and Capture. Attract. Capture.

20 Facebook Ad Metrics Marketers Should Know

Hubspot

CTR (Click-Through Rate). Action Rate. Conversions. Cost-Per-Conversion. Calculates your cost per conversion, so you can see how much you pay for a new fan, an event RSVP, or a new group member. CPC (Cost-Per-Click). If so, what was the conversion rate from visitor to customer compared to the same conversion rate on a different social network.

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8 Tips to Boost Health Insurance Enrollments with Online Advertising

Fathom

Landing page testing and conversion rate optimization – when you are investing as much as you are in this industry (especially during open enrollment), it’s essential that you test multiple variations of your landing pages to determine what messaging/content, design, and calls to action resonate most with your consumers and convert the most visitors into leads and enrollments.

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