B2B Marketing Traction

JANUARY 3, 2014

So it’s not that “content is king,” it’s that “substantial content is king.” Your presence on social media and how others share your content makes a huge difference. By the end of 2013, Twitter had over 210 million users. Get more visual. Give it up and start Tweeting.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. Keep creating valuable and helpful content and messages.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. We provided training on how to re-purpose existing content and knowledge into engaging blog posts. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

DECEMBER 13, 2011

At a recent presentation I gave on social media, one of the attendees commented that he had just cancelled his Twitter account, because he didn’t understand the value of that social media platform account or how to use it. 80% of Twitter users have fewer than ten followers says Techcrunch. You need to leverage technology.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

JUNE 27, 2014

The commenter latched on to one statement in my blog post, said that I grossly misrepresented Twitter’s value to business and that my post was over three years behind best-in-class marketing. I truly respect their work and try to support their content when I see it online.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

JUNE 23, 2014

Do they spend a lot of time on Facebook and follow your content there? Following your customers on their Twitter and Pinterest does not require their permission. Add value for your customers by sharing informative content on social media. Encourage customers to share your content and talk about your brand.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 20, 2010

Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles. He suggested that we actually spend time to get to know our followers on Twitter.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

DECEMBER 17, 2013

Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site. Web Site Projects content optimization SEO website'

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

JANUARY 23, 2013

Retweetrank.com will give you the number of lifetime retweets and your retweet ranking as a percentile of all people on Twitter. Reach is defined as the number of total people who have seen any content from your page in a designated time period. Track # of followers , # of people you follow , # of tweets.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

MAY 25, 2012

What messaging and content resonates with your audience(s)? Once you have some answers about what social media platforms and what content will produce the best results, create a written plan that describes what you will do, when you will do it (e.g. frequency of content posts, messages), how you will do it (e.g.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

AUGUST 17, 2009

This week I got a direct message as a result of following someone on Twitter. What I especially liked about it is that Mike didn’t even provide a link to free stuff on his site (he has lots of terrific content there) – he linked to someone else’s free and helpful content. I look forward to reading your tweets.

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

OCTOBER 13, 2011

There are two things that copywriting is critical for today – social sharing and content. The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. Content Optimization. This is both science and art. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

MARCH 27, 2012

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Increase content creation for your company.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

MAY 24, 2013

We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. Some people took our advice and began populating the same messages everywhere. In an article in Forbes?BrandVoice,

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

MARCH 27, 2013

In phone conversations, at conferences, via email, in LinkedIn discussions groups, on blog post comments and on Twitter. Your work in loading the social sharing stratosphere with great content and messages will pay off. The more you do to provide content and share and engage in the conversation, the more others will share.

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

OCTOBER 12, 2012

There are some optimization elements that should be built into every site, but the critical factor now is content. Quality content on your site and sharing that content on quality social media sites (NOT content farms) so that others like it, comment on it, and begin to follow you as a subject or industry thought leader.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

JANUARY 5, 2012

Employees (sometimes without direction or guidlines from their employer or managers) are publishing content and connecting with customers and colleagues. Content is more important than ever. Content is more important than ever. Again, without direction or content, your employees and customers will fill the void.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

MARCH 18, 2013

If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Use Twitter to link to your press releases, new product information, or events. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

MAY 30, 2014

When (not if) people follow you, you need to deliver content and information consistently. Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. An un- or poorly-branded company page on social media shows that you’re not consistent.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JANUARY 19, 2012

Blog categories that help visitors understand this blog’s content at a glance. A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed).

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

MAY 3, 2011

It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. With consistent messaging and value-add content you’ve become credible and trustworthy.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Put together a great marketing plan to add relevant and strategic content to your online presence in 2011.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. With authentic, transparent engagement in mind, is it OK to outsource your social media to a third party social media company or consultant?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

FEBRUARY 22, 2011

Does it have valuable content for your target audience? Does each page on your web site have a few actions a visitor can take such as subscribing to your blog or newsletter or following you on Facebook or Twitter, so they are not forced into an “all or nothing” call to action? (By

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. For B2B inspiration, check out enterprise software company Contently’s list of 5 top B2b Instagram accounts. and most are using smaller devices.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JANUARY 21, 2010

They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. In addition, they can tell when the story being told is not true.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 17, 2011

I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. For a while, I had my Tweets (140 character micro-blog messages) automatically going from Twitter to my LinkedIn status, but I discontinued that automatic connection. I update my status several times a week.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

AUGUST 17, 2009

You can edit the content that appears here by visiting your Widgets panel and modifying the current widgets in Sidebar 1. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. You can always use your Internet browser back button to return to where you were. Default Widget.

Newsletter 100

Newsletter Internet Marketing Consulting Contact Marketing 100

B2B Marketing Traction

JULY 23, 2014

With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. Underlining words in online content can be confusing. Here’s why.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

DECEMBER 13, 2012

Increase your online content with a blog. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. Use new ways of presenting online content. That’s right, give it away.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 13, 2013

Engage your prospects and customers with valuable content such as helpful tips, user guides and how-to’s. Vary the content (webinars, videos, eBooks, whitepapers, infographics ) so that you reach different audiences and appeal to different learning styles.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. They will have to understand the voice of their clients’ customers and use marketing personas as they build content for them.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100