Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

SocialPilot

FEBRUARY 26, 2024

Did you know that the LinkedIn algorithm determines what content appears on your feed ? The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. No one likes to come across irrelevant content. Here’s what has changed: 1.

Linkedin 81

Linkedin Tips Lead Scoring Lead Ranking 81

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Webbiquity

NOVEMBER 29, 2019

The only thing that comes close is going viral on social media, but that is not nearly as predictable and nowhere near as sustainable or scalable. Write In-Depth Content. Google loves content, so if you want to succeed with SEO you’ve got to get used to writing, and writing a lot. Get Links Pointing to That Content.

SEO 286

SEO Paid Search Agency Lead Scoring Lead Ranking 286

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? You can add links, hashtags, tag other accounts and add location tags.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Planning Work Management 113

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Topicals Influencer trips are staples within the beauty industry.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

SocialPilot

MAY 7, 2024

Here are some of the key advantages businesses have often spoken about: Build brand awareness and go viral Organic reach on other platforms can be limited. With trending topics and viral potential, brands can easily reach new audiences organically and connect with them on a deeper level. It will benefit both parties.

Twitter 84

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 84

Zoominfo

MARCH 17, 2021

Moreover, you must optimize the content on your website. To do so, first make sure your content is highly educational and informative (it should educate consumers about your software and the services you provide). By providing valuable content, visitors will stay longer on your website to read it and explore the site even further.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Invites engagement, opinions, and reviews : It encourages comments and engagement on your content, boosting your SEO.

Social Media 159

Social Media SEO Cost Per Click Media 159

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Sprout Social

MAY 4, 2022

From the dance-offs to make-up hacks and beyond, TikTok creators aren’t shy about answering the call to create content. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Using a filter. Performing a dance or skit.

Brand Identity 108

Brand Identity Branding Tagging Viral Marketing 108

Marketing Insider Group

APRIL 2, 2024

Technical SEO might not have the glamor of flashy ads or the immediate appeal of viral content, but it’s the unsung hero making sure your website is discoverable, accessible, and primed for success. It’s like giving your visitors a shortcut to your content , reducing load times significantly.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

The Lead Agency

APRIL 14, 2024

No surprise, the reality is that every day brings with it incremental changes, and we B2B marketing experts stay abreast, adapt and do our best to package up what we’ve learnt into catchy, scannable and implementable content. After all, we all love content. And that’s not going anywhere in 2024. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. It's challenging to get other people to even notice you exist—let alone engage with your content—unless you promote it.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Use #relevant hashtags in your social content.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0. Allow them to shine in your social content.

Brand Identity 107

Brand Identity Branding Communities Viral Marketing 107

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Are you looking for headline examples?

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Make your content accessible. Accessibility should be a consideration for all of your brand content, not just videos. Lemons – Demo – Brye.

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Learn more about FOMO marketing in our guide.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

Anything Goes Marketing

APRIL 5, 2006

Marketing Sherpa put out another great article on viral campaigns. Their tips are deadly (in a good way - just like "viral" campaigns). Getting your customers to be your advocates is always a great idea but sometimes they need a kick in the ass so a viral campaign can help out. Tagging is cool. I suggest checking it out.

Viral Marketing 100

Viral Marketing Campaigns Tagging Press 100

SocialPilot

MARCH 5, 2024

Engagement Engagement tracks the number of actions people make on your posted content. You can easily track the engagement metrics on your Facebook Meta Suite’s Insights page under the “ Content Overview ” section. More people engaging with your posts is evidence that your content is resonating with your users.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

Effectiveness 129

Effectiveness Business Advertising Agencies Viral Marketing 129

Sprout Social

JUNE 29, 2020

Consider what social platforms are most popular among high school students and what content will resonate strongest with students starting to think about university. As students move into the consideration stage, how might marketers use social media to serve up content that encourages prospects to ask for more information?

Marketing Funnels 129

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 129

Sprout Social

SEPTEMBER 21, 2023

Doing so is key to earning top-tier content and engaging your unique audience. Finding the right fit means auditing influencer content, profiles and engagement with care. An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics.

Media 91

Media Viral Marketing Case Studies Youtube 91

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with!

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy.

Multi-Channel 132

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 132

Sprout Social

JANUARY 26, 2021

With social algorithms continuing to evolve over time, ditch the mentality that you need to constantly publish a high volume of content. The most important part about content marketing is having content that provides VALUE! ???????? The social media do’s and don’ts for 2021. Don’t forget, it’s quality over quantity.

Social Media 143

Social Media Media Burn Rate Tagging 143

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. His tweet revolutionized how we use social media and created living-breathing content lanes for like-minded users to discover and connect with others on the platform. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

ClearVoice

JULY 30, 2021

In the world of social media, there are certain elements everyone thinks of with social media content, including creative images, compelling copy, and engaging hashtags. ’ When placing the symbol in front of a word (or series of words) on a social media post, it will turn that word into a metadata tag.

Social Media 98

Social Media Media Marketing & Strategy Ideal Customer Profiles 98

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient.

Social Media 98

Social Media Features Media Curation 98

Sprout Social

FEBRUARY 15, 2023

This enables you to organize what content people see first. Let’s go through each of these elements: Video spotlights This is the first piece of content that appears on your channel. These organize the content your visitors see first. Include popular search keywords relevant to your channel and content.

Youtube 85

Youtube Advertising Channels Brand Identity Branding 85

Envy

AUGUST 2, 2022

This gives your account a little bit more authority and will enable the TikTok algorithm to understand what users should engage with your content. Is it just purely entertainment they look for or are they looking for more educational content? You never know, a 15 second TikTok challenge in your office could make you go viral!

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Webbiquity

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 244

Social Media Media Word of Mouth Analysis 244