The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. " Read on to get their insights.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The Effective Marketer

JANUARY 7, 2011

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. You can follow any responses to this entry through the RSS 2.0

Creativity 100

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The Effective Marketer

AUGUST 23, 2010

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Work Management 100

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The Effective Marketer

MAY 7, 2010

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Social Media 100

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The Effective Marketer

AUGUST 2, 2010

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Social Media 100

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The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." Ardath, thanks for the tag. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

The Effective Marketer

NOVEMBER 6, 2009

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Social Media 100

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The Effective Marketer

MARCH 24, 2011

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Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 29, 2010

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Marketing Budget 100

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The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

FEBRUARY 10, 2011

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Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

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Webinar Metrics 100

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The Effective Marketer

DECEMBER 8, 2009

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Planning 100

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The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JANUARY 3, 2009

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Work Management 100

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The Effective Marketer

APRIL 9, 2009

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Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

Chris Koch

NOVEMBER 12, 2010

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Here’s a new that model cuts out the two middle steps and rethinks the first and last steps. Visibility. Get them twittering. Facilitation.

PR 100

PR Peer-to-peer Press Public Relations 100

The Effective Marketer

JULY 23, 2010

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Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

JANUARY 13, 2011

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 16, 2009

We would certainly have shorter meetings and maybe better content. What if we could change the way our companies treat presentations and just give everyone six minutes to tell their stories? So next time you prepare a presentation, think about how you’d do it if you had only 6 minutes. What is essential? What is just fluff?

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

SEPTEMBER 20, 2010

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Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. Spreadsheets abound, and ideas flow. A great marketing plan is created! United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 5, 2010

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Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

The Effective Marketer

OCTOBER 5, 2010

This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. If there’s one thing missing is the ability to draw on the page. Any other tools I have missed? You can follow any responses to this entry through the RSS 2.0 United States License.

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 29, 2010

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Planning 100

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The Effective Marketer

FEBRUARY 14, 2009

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Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MARCH 10, 2011

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Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

AUGUST 14, 2009

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Customer Surveys 100

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The Effective Marketer

JULY 29, 2009

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Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 18, 2010

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Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 10, 2010

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Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100