Industrial Marketing Today

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Industrial Blogging – An Underutilized Content Marketing Tactic

Industrial Marketing Today

Another major concern is that it is too time consuming to create fresh and relevant […] The post Industrial Blogging – An Underutilized Content Marketing Tactic by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].

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The Power of Digital Marketing for Manufacturers: Strategies and Tactics

Industrial Marketing Today

I am often asked to explain the differences between digital marketing for manufacturers and B2B marketing. I don’t assume anything and start from the basics. You may already know some of this stuff. As a manufacturer, you are always looking for ways to grow your business and increase your bottom line. One of the most.

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Industrial Marketing is not Disconnected Tactics

Industrial Marketing Today

Next, they try a series of marketing tactics without a strategy or a plan, hoping something will produce results. It is very difficult for them to change this mindset and think of an industrial marketing strategy before implementing tactics. Yes, there is a big difference between strategy and tactics.

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Marketing to Engineers—Why Digital is the Dominant Strategy

Industrial Marketing Today

I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. This is only a content summary. Visit my website for more content on industrial marketing.]. Let’s look at the big picture first – B2B sales.

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Manufacturer Successfully Uses a B2C Online Marketing Tactic

Industrial Marketing Today

That’s why I say more power to the manufacturer if it can successfully use a B2C marketing tactic to help its customers select the right industrial product(s) quickly and easily. These two plus a few more tactics are mentioned in my free white paper 7 Content Marketing Tactics for Selling Industrial Products.

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Writing Technical Blog Posts for Engineers and Industrial Professionals

Industrial Marketing Today

In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. This is only a content summary. This is only a content summary.

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Content Marketing for Manufacturers Isn’t Just Publishing More Content

Industrial Marketing Today

Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). This is only a content summary.