Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. These marketing efforts should keep customers top of mind at an individual buyer persona level while considering the broader needs of the organizations that these personas represent.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

The Lead Agency

MARCH 17, 2024

So, too, are deals like free trials or access to exclusive content. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. And each of your ideal buyer personas will have different ways of engaging. Valuable resources like a whitepaper or an eBook are always a winner.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The majority of content today is not hitting the mark with buyers and customers.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

KoMarketing Associates

MAY 4, 2017

For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. DemandGen’s “ 2017 Content Preferences Survey Report ” discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. What Are Buyer Personas?

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Execute monthly or quarterly reviews of your annual analysis.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Launch Marketing

JULY 6, 2022

From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all. Here are four tactics for developing an effective SaaS go-to-market strategy. To craft messaging, consider some of the overarching pain points each buyer persona faces.

Tactics 118

Tactics Marketing & Strategy Marketing Strategy Webinar Metrics 118

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Tony Zambito

JANUARY 10, 2022

Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. What I often hear is the need to get more insights about their buyers and customers. Rather than not knowing enough about their buyers.

Buyer Personas 234

Buyer Personas Sample Urgency Marketing Analysis 234

Launch Marketing

NOVEMBER 15, 2023

Video Is the Key to Social Media Marketing Strategy Success 93% of social media marketers emphasize video as a crucial element in their strategies , especially favoring short-form content, which users find 2.5 While video content creation is on the rise, there is still a strong focus on blogging , especially for B2B marketers.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Golden Spiral

MARCH 14, 2018

As a B2B tech marketer, one of your biggest challenges is understanding who your buyers are and, based on that information, how best to communicate with them. That’s where buyer personas come in. In our experience, buyer personas really become valuable when you start segmenting content to each of them.

Buyer Personas 67

Buyer Personas Segmentation Lead Ranking Marketing Qualified Leads 67

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Include local communities in your content.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Tony Zambito

MARCH 20, 2011

The chorus appears to be getting louder and louder on content marketing in bloggersphere, digital media, and traditional media.    In this case, should CMO’s be looking at content marketing or content strategy as the first order of business on the agenda? . 

Buyer Personas 100

Buyer Personas Marketing & Strategy Buyer's Journey Content 100

Marketing Insider Group

OCTOBER 14, 2020

Committing to content marketing is a sound investment with much greater ROI than other tactics. The Challenges and How Weekly Blog Content Can Be the Answer. Keep in mind that paid tactics only bring value when they are running. Instead, invest in content marketing. SEO is a long game—so is content marketing.

Paid Content 318

Paid Content Customer Surveys Marketing Budget Paid Search Agency 318

Webbiquity

DECEMBER 4, 2018

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. You also get to understand their abilities and properly map them to your buyers’ needs. Develop Sales Rep-Influenced Content. Map Content to the Buying Cycle. Determine Product Messaging.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

The Lead Agency

MARCH 17, 2024

So, too, are deals like free trials or access to exclusive content. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. And each of your ideal buyer personas will have different ways of engaging. Valuable resources like a whitepaper or an eBook are always a winner.

High Quality Lead 62

High Quality Lead Lead Generation Lead Ranking Lead Scoring 62

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. But, just because SEO is still a viable marketing tactic, doesn’t mean certain outdated SEO tactics aren’t dead.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Launch Marketing

DECEMBER 8, 2021

To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. What B2B executives should post on social media, including thought leadership content, company news and personal pieces.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

SnapApp

FEBRUARY 23, 2015

If you’ve started developing buyer personas , you’re well on your way to matching your marketing up with your audience’s specific needs and interests. But the typical behavioral and demographic data you collect when building buyer personas might not be enough. Consider the Whole Buyer’s Journey.

Buyer Personas 48

Buyer Personas Tactics Top of Funnel Funnel Advertising 48

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

PureB2B

MAY 19, 2022

Despite this, many businesses fail to use LinkedIn to its full potential simply because their lead generation tactics are flawed, rendering them ineffective. Since LinkedIn is home to B2B users, business-related content—from news articles to white papers—will be warmly received. Use Content Syndication to Attract In-Market Buyers.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

The Lead Agency

JUNE 7, 2023

Let’s explore the top tactics you need to know to improve the effectiveness of your lead nurturing strategy. This enables you to tailor your messaging, create relevant content, build relationships, offer customised solutions, qualify leads effectively, and continuously improve your strategies.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

The Mx Group

AUGUST 16, 2017

Design and Content. Content Marketing. Interactive Content. Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. We are in the early stages of persona use and development. Strategy, Design & Content.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Scoop.it

DECEMBER 28, 2023

Fortunately, however, there are various strategies that can allow your ecommerce business to attract web visitors and turn them into buyers. Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Here’s your current B2B buyer. It required lots of interaction between sales and buyers.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Marketing Insider Group

SEPTEMBER 22, 2020

Create Buyer Personas. To do this, it’s helpful to create buyer personas. A buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. Your offer is what determines what types of content your campaign will be centered around.

Lead Generation 294

Lead Generation Campaigns Generation Planning 294

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Aberdeen

JANUARY 10, 2020

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You can (and should) embrace digital advertising to amplify your content—but that’s not the only way to get eyes on your ideas. Content syndication should be part of any B2B marketer’s plans to increase brand awareness.

Tactics 72

Tactics Brand Identity Branding Ad Building 72

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 263

Tiecas

APRIL 5, 2024

Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Martech

JANUARY 26, 2024

ICP vs. buyer persona: Which is the way to go? ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. The table below outlines the key differences between an ICP and a buyer persona.

Ideal Customer Profiles 121

Ideal Customer Profiles Profiling Enterprise Management Work Management 121