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Only 5% of B2B buyers are in market today; but where did that statistic come from?

Sword and the Script | B2B

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. But where did that statistic actually come from?

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The social media video statistics marketers need to know for 2022

Sprout Social

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics. Facebook video statistics.

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Why You Still Need Infographics for Your Content Marketing

Webbiquity

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. One of the most common forms of visual content used by marketers are infographics. Guest post by Ronita Mohan.

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TikTok Outdoes Instagram & Twitter Innovates: Video Marketing Trends From 2019

Martech Advisor

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum. Twitter launched 6-second video bidding for advertisers this August.

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A Straightforward Approach to User Generated Content that Connects

Buffer

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. People trust people.”

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Are Infographics Still Valuable for SEO in 2023?

seo.co

Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks.

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Let’s paint the landscape of the industry before diving into the statistics. Public relations through a new lens.