article thumbnail

15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

article thumbnail

20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Let’s start with general statistics and trends to give you a wide overview of the industry: 1. billion USD in 2023.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketing Statistics in 2023: Everything You Need To Know

Optinmonster

In the ever-evolving digital landscape, content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Organic content brings better ROI than paid content.

article thumbnail

99 Amazing Social Media Statistics and Facts

Brandwatch Marketing

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6 billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3

article thumbnail

Top Lead Generation Statistics for 2018

Zoominfo

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ).

article thumbnail

Social Proof Statistics: Powerful Facts That Will Help You Boost Your Brand

Optinmonster

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. Let’s take a closer look at these three factors in the form of statistics. Social Proof Statistics: Building Trust 87% of buying decisions begin with research conducted online before the purchase is made.

article thumbnail

Only 5% of B2B buyers are in market today; but where did that statistic come from?

Sword and the Script | B2B

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. But where did that statistic actually come from?