The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. United States License.

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The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). According to the authors, there are four critical factors for viral marketing success: 1: Content, or the attractiveness of a message makes it memorable.

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The Effective Marketer

JUNE 19, 2012

On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. A guest post by Lior Levin.

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The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

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The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

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The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools.

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The Effective Marketer

MARCH 13, 2012

Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch. Content Categories and Subcategories.

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The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference. United States License.

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The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Map your content. Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions.

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The Effective Marketer

APRIL 16, 2012

Some people share it for ‘status’, or to rank up higher in social media circles, or to be seen as savvy in a subject. It’s All About The Content. Interesting that four out of five key ingredients in the study deal directly with the content of your ad or video. The Science Behind Viral Videos. The Videos.

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The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Create sufficient content (how can we possibly keep up with demand for content?). Create a knowledge base with relevant content that your sales team can leverage during the sales cycle.

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The Effective Marketer

MAY 18, 2011

You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Effective Marketer

DECEMBER 14, 2011

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. In the eBook you will see metrics for the following marketing tactics: Social Media. Inbound Marketing Analytics Overview. Email Marketing. Your Website & Landing Pages.

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The Effective Marketer

SEPTEMBER 25, 2012

Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels. Ensure your partners are using your content correctly and following your brand guidelines. Follow up with your partners after campaigns and ask how they did and what you can do to help next time.

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The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. Veredict: If you are new to social networks, community building, etc.

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The Effective Marketer

JULY 30, 2012

Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing. Content Marketing : content marketing is not new , but it is all the hype now.

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The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

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The Effective Marketer

JANUARY 13, 2011

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. Work your way through the list above and start playing with content personalization, even if only for a small segment of your database.

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The Effective Marketer

MAY 24, 2012

ROI for email marketing is still there, despite many talking about the demise of email as social channels become more prominent. “70% 48% encourage the sharing of content in their email messages. 26% use content personalization. 25% use video content in their emails. Problem is, email is not being used to its fullest.

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The Effective Marketer

JANUARY 26, 2012

The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Make Your Blog’s Content SEO-Friendly. Participate in Social Sharing Communities Like Reddit + StumbleUpon. Connect Your Web Profiles and Content to Your Blog. Install Analytics and Pay Attention to the Results.

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The Effective Marketer

FEBRUARY 9, 2012

It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo.

Inbound Marketing 100

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The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media.

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The Effective Marketer

JUNE 14, 2011

Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Embed Social Media Into Email Content. The report says email budgets will stay flat in 2011, but 4 3% of email marketers expect email effectiveness to increase over the next three years.

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The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Effective Marketer

AUGUST 23, 2010

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. Then, check out Mitch’s blog Ghost Blogging And Last Rites for some additional insight and great comments by readers. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

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The Effective Marketer

JANUARY 7, 2011

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

MARCH 24, 2011

Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? Because the solution to the disconnect facing marketing and sales today is to fix the “lead problem&# , once leads are better qualified the two organizations can be friends again. United States License. United States License.

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The Effective Marketer

APRIL 6, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Effective Marketer

SEPTEMBER 29, 2010

If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. United States License.

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The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed.

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The Effective Marketer

SEPTEMBER 20, 2010

This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. Marketing News article, Marketing Across the Americas (requires login). You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

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The Effective Marketer

NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. And how about your staff or your company’s employees? Some food for thought. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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The Effective Marketer

DECEMBER 8, 2009

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The Effective Marketer

FEBRUARY 7, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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