Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. 4 Content Marketing Goals for a Coach Website.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

NOVEMBER 25, 2015

Are you writing stories with feeling on your business blog? As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers. My background in psychology has been essential in learning how to write effective content for a business blog. We’re not trained to write emotionally.

Content 100

Content Blogger Positioning Business Blogging 100

Writing on the Web

NOVEMBER 13, 2013

Quality blog posts are key to your business getting found on the Web. Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. Most professionals and small business owners are told that once or twice weekly is a bare minimum.

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. Content should be focused on readers, not you and your business. Quality Content: To quote Copyblogger : “Deliver great content.Then keep delivering great content, but in a strategic and focused way.”

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

SEPTEMBER 24, 2014

Quality blog posts are key to your business getting found on the Web. Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. It can also help identify what drives your readers; what content resonates with them. What is quality content?

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. But is it enough?

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? Or quality content for customers ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” You need to make your keywords obvious.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

JANUARY 4, 2012

Many small business owners and entrepreneurs including many of my clients love the chance to get up and speak. Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Related posts: Content Marketing Tasks: Practice Makes Progress.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? I’ve been working with some really great clients who understand good content marketing. ET: Time Saving Tips for Content Marketing Results. Or your blog?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

APRIL 7, 2011

Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. 10 Places to Publish Online Content.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. Related posts: Content Marketing Matters: What’s Your Brand Personality?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 13, 2010

Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak. Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Blogging Services: Content Marketing for Coaches. Tweet This!

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 16, 2010

If you’re going to create content that grabs readers’ attention, sparks emotional engagement, and gets them to take action, you need to know what makes people tick. Is a small organ of 1,500 cubic centimeters. Although it’s a small organ, it is a huge consumer of energy. To business people?

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1. You may be super busy because you’re good at what you do.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" This ushered in new business success for me and my former partner as The Blog Squad. What do social media sites like Facebook, Twitter, and LinkedIn mean for you and your business?

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 17, 2010

So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Are you using video to promote your business? People want to do business with people similar to themselves. Tags: Content Marketing.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. My background in psychology has been essential in learning how to write effective content for a business blog. Content Marketing Favorites: Brain Based Blogging.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JULY 8, 2010

My conclusion: half of you are getting results with your Web content marketing , the other half still struggles to see the kinds of results you want. I don’t reach significantly large numbers to be able to say half of all people using the Web to publish content are dissatisfied. Your Business and the Web: Getting Better?

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. When I was first working online, all my web copy was as official and business-like as I could make it. Content Marketing Tips: Get Your Stories Straight.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

SEPTEMBER 24, 2010

This week I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: A Simple Blueprint for Writing Web Content that Gets Results. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. Writing Better Web Content: Ask what?

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

JULY 30, 2014

The thing to know about business blogging is that it’s a continual quest to make your blog better. We want people to actually read the content that we craft because we know it has value to them. We’ve been taught to use links for SEO, but relevant links can keep readers interested in your content.

Small Business Marketing 100

Small Business Marketing Business Blogging Lead Scoring Lead Ranking 100

Writing on the Web

OCTOBER 15, 2014

Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: As Usual, Content Comes First. Writing great content that people will want to read should be the first step towards getting them to visit your blog. Use Social Media to Gauge Reactions Toward Your Content. Photo Source).

Social Media 100

Social Media Media Viral Marketing Blogger 100

Writing on the Web

JANUARY 21, 2015

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Quality Content (Problems you solve for your readers). Don’t confuse your readers by offering too many things to click on that distract from your business. Cornerstone content: free, free for email, and some for fee.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

FEBRUARY 12, 2014

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. She specializes on the topic of small business tips and resources.

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Writing on the Web

APRIL 10, 2013

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Most businesspeople studied things such as marketing, communication, or business. This can translate into sales and interest in your business!

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. Why not make good use of older content? For business blogging, you’ll need to become keyword-savvy , and use a plugin or two will help make it easy and automatic. Business blogs can be tricky creatures.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

APRIL 23, 2014

One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. We’ve talked endlessly about what to do when you’re in a blogging slump and how to come up with new content. This is an easy way to generate content that is likely to interest readers. Pose a question?

Blogger 100

Blogger Small Business Marketing Resources Tactics 100

Writing on the Web

JANUARY 25, 2014

Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business? Plan your content before you start. She specializes on the topic of small business tips and resources. How can you get to be a better, faster blog writer ?

Tips 100

Tips Blogger Small Business Marketing Planning 100

Writing on the Web

AUGUST 1, 2012

Too busy to keep up with posting on your business blog? A very smart tactic for small business professionals is to invite guest bloggers. The email is very effective and can be copied by any small business professional as an outreach offer. Specifically I enjoyed your post for the busy business blogger.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

DECEMBER 11, 2013

You can expand topics beyond your core business services to what truly matters in life. Marketing – Businesses use blogs for marketing, no doubt about it. If your blog is a business blog, consider these types of posts. She specializes on the topic of small business tips and resources.

Small Business Marketing 100

Small Business Marketing SEO Keywords Traffic 100

Writing on the Web

NOVEMBER 6, 2013

Writing quality content is key for your business blog. Never stop focusing on better business blogging. If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. But you can’t reach that point if you’re not reading other great business blogs.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

SEPTEMBER 17, 2014

Consider Including Branding Messages in Your Content. Find creative ways to integrate product or service marketing into your content. Targeted posts can not only boost your content quality, but can also draw in groups of readers that you may not have had before. These blogs may have readers that will enjoy your content as well.

Tips 100

Tips Blogger Small Business Marketing Rules 100