Writing on the Web

JANUARY 23, 2013

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? Related posts: Content Marketing with Blogs: 15 Ways to Find Fresh Ideas. Check email.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

FEBRUARY 11, 2016

In my last post , I shared why SEO and content marketing fit together. While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? 6 Principles of Quality Content. Write quality content that does just that.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. Are you serving quality, relevant content within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. Click here for information over on my site, Content for Coaches.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Lists (much like this one) are great for both SEO and content purposes. Tweet This!

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

DECEMBER 26, 2012

“ Content is king. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Depending on the type of the business, content might also be expected to be awe-inspiring. Kick off your search for a professional writer at: oDesk.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

APRIL 7, 2011

Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. But if you don’t use Scribe you could be publishing stuff that search engines don’t grasp. It defines valuable content using five benchmarks: Findable .

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

NOVEMBER 13, 2013

Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. What is quality content? In the Hubspot blog post, “ Memes vs. MBAs: What is Quality Content, Anyway? Quality content is defined by your readers. Storytelling.”

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

MAY 16, 2011

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. How to properly fill out your video titles and descriptions for maximum search engine placement. Tweet This!

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

JUNE 25, 2014

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

SEPTEMBER 24, 2014

Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. It can also help identify what drives your readers; what content resonates with them. What is quality content? Quality content is defined by your readers.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

FEBRUARY 26, 2011

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. If your search results have changed lately, this may explain why. If your search results have changed lately, this may explain why. Produce varied forms of content.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

MARCH 17, 2014

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? Then I turn to the content research on topics and subtopics. How to Research Content. Google or other search engines.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. A huge volume of content about everything possible, creating information overload for readers. That makes content marketing on a blog more challenging as time goes on. How do you improve the quality of your content marketing ?

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. How to properly fill out your video titles and descriptions for maximum search engine placement. Related posts: Content Marketing with Videos: Free Webinar. Add to a lense on Squidoo. Tweet This!

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

FEBRUARY 26, 2016

It is a sinking feeling when you’ve created quality content for your site that’s been optimized for content and keywords, and it’s still not showing up on the first page (or pages!) in a search return. This alerts search engines about important updates and provides the most current version of your site for index accuracy.

Google 100

Google Business SEO Keywords 100

Writing on the Web

DECEMBER 31, 2014

Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JUNE 16, 2015

Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. What keywords are they using?

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

SEPTEMBER 16, 2011

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. Do you make it easy for search engines to know what this is about? Optimization.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Otherwise, you may be creating a great brand, great thought leadership, great content… and so what?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

SEPTEMBER 2, 2010

I also optimize it for search engines , and check stats. Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Content Marketing Ideas: Rethinking Blogging.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

MARCH 7, 2011

What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. I wrote for my readers.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

FEBRUARY 21, 2013

But everywhere I attended (there were three courses per day over four days), even opening paragraphs ignored this online basic fact of life: When publishing online, your content must be optimized for search engine indexing. But if the experts aren’t teaching search engine basics to writers, where will they learn it?

Blogger 100

Blogger SEO Keywords Custom Publishing 100

Writing on the Web

JULY 11, 2012

We have at least two audiences when we write on the web: people and search engines. If I were to optimize my web copy for what I believe to be my main keyword phrase, I’d certainly be helping Google know when to serve up my post in search results. Image: FreeDigitalPhotos.net ). the competition.). the competition.).

Keywords 100

Keywords Research Adwords Search Marketing 100

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. Do you think this is important to do if you’re creating content that leads people to make decisions ? Blog Content: Are you personal… or all business? Attractive Content: Speak to the brains. What did you learn?

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

FEBRUARY 17, 2016

How easy is it for someone to find you doing a search for answers to their problems? Is your content optimized for search engines? Continue to entertain or inform them through content, based on what they want or need. Your site, (website or blog) must offer content with keywords. Know their mindset.

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

JULY 13, 2010

I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Search Engine Optimized content on blogs, web pages, articles, social media profiles. Quality content builds trust and connections with readers. How do I get clients

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). Hyperlinks – at least one per 120 words so that posts are identifiable to search engines. A compelling image with each post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Writing on the Web

APRIL 27, 2016

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). This could be from a keyword search , a link from an external site or a link in an email. Referrals indicate quality content and authority. Where do you rank on search engine returns? A ssets (free). S ocial Media.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

NOVEMBER 14, 2012

But they do go to search engines and they type in questions with keywords. Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. Brian Clark’s How to Create Compelling Content that Ranks Well in Search Engines (free).

SEO 100

SEO Internet Marketing Business Blogging Traffic 100

Writing on the Web

SEPTEMBER 30, 2015

Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors. Content is king, and your readers will recognize in an instant if you can offer a solution to their problem.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

JUNE 29, 2012

No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. Search for your business the way new prospects would search for you, without knowing your name.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

JUNE 17, 2016

In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. There are actionable things you can do, on your own, to improve your blog’s search results (yes you!). We would engrave them into stone and follow them judiciously.

Business Blogging 100

Business Blogging Business Domain Blogger 100

Writing on the Web

SEPTEMBER 24, 2010

This week I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: A Simple Blueprint for Writing Web Content that Gets Results. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. Writing Better Web Content: Ask what?

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. Why not make good use of older content? The good news is, you can put every piece of content that you write to work for you. We all know that keywords are critical when it comes to being found by search engines.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

NOVEMBER 20, 2013

How else can busy professionals maintain quality content and frequent publishing schedules? How can you consistently publish on your professional business blog and never have to worry about coming up with ideas, researching facts and stats, and writing compelling, quality content that solves problems for your readers?

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

AUGUST 26, 2015

And as a thank-you to all my content marketing blog clients (shout out to all my new and renewing content subscribers who took advantage of our sale last week), I want to share it with you all. Content: Edit for quality, write a good headline. Outreach : Make it easy for the search engines to index your post appropriately.

Business Blogging 100

Business Blogging Business Tips Guidelines 100