KoMarketing Associates

OCTOBER 10, 2017

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. To learn more and gain further insight into the report, we spoke to Lisa Murton Beets, research director at the Content Marketing Institute.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

KoMarketing Associates

SEPTEMBER 8, 2016

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly. B2B Buyer Personas and Marketing Performance.

Inbound Marketing 120

Inbound Marketing Customer Surveys Buyer Personas Content 120

KoMarketing Associates

MARCH 21, 2017

Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? Let’s take a closer look at each one of these core components of content marketing: 1. Researching. Interviewing.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

DECEMBER 19, 2017

At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance. Not Enough Time for Content Efforts.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

FEBRUARY 23, 2017

And how, as content marketers , we can really do a lot with the freedom of a blank slate. Trust me – I was not thinking about content marketing during my vacation.). In recent months, I’ve covered content marketing development and content marketing objectives , both of which are critical parts of an overarching content strategy.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

KoMarketing Associates

NOVEMBER 1, 2018

To take a closer look at the report and its findings, we spoke to Lisa Murton Beets, Research Director at the Content Marketing Institute. 96% of the most successful content marketers agree that their organizations have built credibility and trust with their audience — how have you seen marketers make this change over the past year? “I

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

KoMarketing Associates

JANUARY 17, 2017

The isolation doesn’t necessarily result in a rivalry, but it can lead to some contention and the effects on the organization can be noticeable. This is especially true when it comes to the relationship between content marketers and sales teams. Who better to get content ideas from than the sales team itself? Topic Generation.

Sales Qualified Leads 120

Sales Qualified Leads Content Marketing Lead Ranking Content 120

KoMarketing Associates

FEBRUARY 20, 2018

Gather Buyer Personas and Data. While B2B buyers across industries share some similarities, it is critical to get to know the client’s specific buyers at a granular level to ensure content and other online marketing efforts are hitting the mark. We recently partnered with a client that shared a wealth of buyer persona insights with us.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

DECEMBER 8, 2020

In addition, 52% of respondents would like to improve their ability to personalize content, messaging and experiences based on different customer segments and personas.

Digital Transformation 169

Digital Transformation Generation Custom Publishing Statistics 169

KoMarketing Associates

NOVEMBER 12, 2019

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Developing the type of content that ranks takes time and expertise, and getting that content to rank can take several months or more. And yet… it’s still a winnable game. That’s a good start.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Developing buyer personas is a critical piece of this process.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

MARCH 2, 2021

Additionally, 52% would like to improve upon their ability to personalize content, messaging and experiences based on customer segments and personas. This suggests that marketers are still focused on improving the overall customer experience for existing customers, as well as prospects.

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

KoMarketing Associates

DECEMBER 3, 2015

Including content marketing. Let’s break down the top 9 reasons why Home Alone is absolutely clutch viewing material for content marketers and why it is literally filled with learning opportunities: “Run, Rudolph Run”. Content Marketing Takeaway: Never give up! Leverage the best performing content for bigger campaigns.

Content Marketing 120

Content Marketing Planning CMS Development Content 120

KoMarketing Associates

NOVEMBER 11, 2014

But what in the heck does this have to do with content marketing? How can marketers use the Iceberg Theory to create higher-quality content that will attract, engage, and retain their audience? The key is to produce compelling content that will demonstrate an organization’s deeper content marketing goals and strategy.

Content Marketing 120

Content Marketing Paid Search Agency Content Multi-Channel 120

KoMarketing Associates

MARCH 22, 2016

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. It got me to thinking: Shouldn’t the goal of any content initiative be to address specific problems customers are facing and provide solutions? Source: Quora ). 2: How do you identify your customers’ needs?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. At this point, we have identified our buyer personas and where they are. Develop Relationships by Lead Nurturing.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

DECEMBER 2, 2020

96% of B2B content marketers now use LinkedIn, even more than Facebook (82%), according to new research from The Content Marketing Institute and Marketing Profs. Does your company serve multiple buyer personas ? There was no way to segment audiences or to target posts so only the right persona would see them.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

MARCH 26, 2015

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Third-Party Content Development.

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

KoMarketing Associates

NOVEMBER 20, 2013

My first week back, I was eager to see what I’d missed in the world of B2B content marketing during my time away. What were the latest content trends being discussed in blogs and on social media? What types of resources were B2B marketers using to find (and discuss) the latest in content marketing?

Storytelling 120

Storytelling B2B Marketing Content Marketing B2B 120

KoMarketing Associates

DECEMBER 6, 2016

content personalization, creating buyer personas)? First, anyone using LinkedIn ads should have a good understanding of their buyer personas. Between job title and skills, LinkedIn is an awesome channel to do really good persona-based targeting and offer persona-specific content. About Jordan Con.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

JANUARY 27, 2015

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). If your organization has completed marketing research, this can cut down the time it may take to put together accurate buyer personas. What worked well?

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

KoMarketing Associates

DECEMBER 5, 2017

Improving personalization through the refinement of buyer personas and customer journeys. We’re also now pushing our paid digital strategy in SEM, online display, and content syndication more holistically and strategically so more investments in those channels are increasingly important to us. . Katie Martell , On-Demand Marketer.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. It’s great to look back at some of the really awesome content (we hope you agree!)

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

SEPTEMBER 12, 2016

Do they often share content, and if so, what kind? What’s more is people are 92% more likely to trust recommendations over brand content – even when those recommendations come from people they don’t know, AdWeek says. They Fit Your Buyer Persona. What is your buyer persona ? How well do they respond to mentions?

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

KoMarketing Associates

OCTOBER 26, 2017

IP-based targeting relies on the advertiser or platform detecting your Internet Protocol address and serving custom advertisements or personalized content based on the user’s location. Originally this dramatically limited reach and allowed advertisers to deliver content only to specific cities, regions, or internationally.

Account Based Marketing 120

Account Based Marketing ABM Cost per Lead B2B Marketing 120

KoMarketing Associates

DECEMBER 7, 2017

Create Marketing Personas. Build personas using worksheets like the ones from B2BMarketing.net and Integrate to get a better idea of what these individuals look like and the best way to target them. You can also go back to your marketing personas to see what would appeal most to your target audience. Calendar Fill-Ups.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

APRIL 26, 2018

Target audience details demonstrate a strong understanding of the client’s key buyer personas. Describe the key audience you seek to engage, the types of tools or strategies you have to access that audience, and what (if any) experience you’ve had in engaging similar personas. This last point is crucial.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. They share our content. The emphasis is my own.).

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

AUGUST 23, 2018

To pull it off, you need a complex blend of strategy, marketing technology, skilled personnel, a clean database, and a library of content assets. This is one of the best ways to define personas (based on how their customer journeys differ), and it’s one of the best ways to plan out your content creation. Customers would agree.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

MARCH 28, 2017

Of those who find their strategy successful, the most effective tactics include personalizing content and messaging (51 percent), identifying high value existing accounts (45 percent), and creating account-specific campaigns (42 percent). The report also found marketers are struggling in the planning and execution stages of ABM.

Account Based Marketing 120

Account Based Marketing Planning ABM Marketing & Strategy 120

KoMarketing Associates

MARCH 1, 2018

It’s important for potential B2B marketers to be aware of the following: Don’t use Automatic Placements: Automatic placements gives Google free reign to display your ads on every and any site within the GDN irrespective of content, quality, topics, traffic or any other factor.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

APRIL 18, 2017

While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Total site traffic (including new content assets). Blog Traffic.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

OCTOBER 28, 2020

One such way marketers are trying to accomplish this is through thought leadership content. In this post, we will outline a B2B thought leadership content roadmap to success. But, before we do so, we must first understand exactly what thought leadership content is. What is Thought Leadership Content? Whitepapers.

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

KoMarketing Associates

APRIL 27, 2017

As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. Twitter Tailored Audiences.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” CONTENT BACKED BY DATA.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

APRIL 23, 2019

Start by looking at your company-level marketing personas if you have them. With the top ones overall being Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest, social media managers can look at each platform’s demographics and content to see where they’d be a good fit. What Should We Be Posting?

Paid Content 141

Paid Content Social Media Media B2B 141