Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

DECEMBER 12, 2013

These publishers eschew search optimization in favor of creating content that people want to share. Short on content? A lot of marketers are frustrated by the perceived need to turn out a lot of content, but the problem is much more manageable if you reuse and repackage creatively. Marketing’s big miss (BtoB magazine).

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

DECEMBER 9, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). million customers.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

FEBRUARY 10, 2016

The same applies to online interactions, and that’s why social networks can be so powerful for executives. Many executives create thought-leading content all the time in emails and posts on the company intranet. Finding common ground puts everyone more at ease. Here are five little-known benefits to consider.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JULY 29, 2011

Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.). Practice SEO.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Only people can post content. Rewrite the message for the network you’re using and the people you’re hoping to reach. It’s easy to measure the response to content you post. Do you agree?”. Make it Personal.

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Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

AUGUST 26, 2011

Gregg Weiss ( @greggweiss ) of New York Life says the company’s social media content strategy is driven by constantly asking, “What can we do that isn’t about life insurance?” Unlike the other two speakers on the panel, who speak primarily to consumers, John Hancock Financial Network’s audience is financial advisers.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Tip #4: Promote everywhere. Use every channel you have.” Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

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Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

MAY 27, 2010

Spiceworks sells advertising space on the software console its members use to monitor their networks. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. IT pros swap tips and tricks, review products and upload video tutorials.

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Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 4, 2010

Media isn’t content. The Web is rolling sets of instantaneous, always changing fragmented networks. These networks may be transient or last a lifetime. Network sociality is more like a party than a phone call. That’s unsettling, because Facebook is to the social Web what Google is to the Web. We are the media.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Attack of the Customers is available through major online retail outlets and in Amazon Kindle format. About The Authors.

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Press Peer-to-peer Amazon BtoB 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. The series is underwritten by IBM Midsize Business , but the content is entirely my own. Get people involved. “Motivate your alpha evangelists.”

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Facebook Tips Digital Asset Management Business 50

Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Twitter, social networking sites). You generally cannot include third party content such as film clips or songs in your video without obtaining the owner’s permission. This is a well-crafted policy. com , wiki. com , forums.

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Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Twitter, social networking sites). You generally cannot include third party content such as film clips or songs in your video without obtaining the owner’s permission. The Oracle Social Media Participation Policy applies to.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

MAY 10, 2010

I spent several frustrating hours this weekend trying to recover from a nasty virus that has hit WordPress installations on Network Solutions and Go Daddy, which is my hosting service. This will be the one with the folders called wp-admin, wp-content and wp-includes.

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SIC Rules Tagging Service 50

Paul Gillin

DECEMBER 18, 2011

Yet another way to connect groups of people over video chat – but Hangouts also enable the chat participants to share and enjoy digital content like YouTube videos in real time.

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Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JANUARY 16, 2012

The Social Business platform that IBM is building has these components: Social networking. The user interface is a Facebook/Google+-like internal social network. Lotus is effectively replacing the inbox with the social network. The new release of Notes Connections (available now) will make it easier to share content.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

SEPTEMBER 17, 2014

I sat down to write this essay after reading Alexandra Samuel’s eloquent post on the HBR blog network. Content marketing, she writes, “has emphasized producing a high volume of content at the expense of producing content that people actually want to consume.” Marketing departments have no shortage of visionaries.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

JANUARY 24, 2013

This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. For example: –People post more content to social channels on Friday than any other day of the week, but Thursdays have significantly higher interaction rates.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

AUGUST 6, 2012

Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. Awareness doesn’t extract data from social networks directly but rather works with Gnip , a company that has license agreements with most of the top social networks to distribute their content.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

APRIL 13, 2011

It costs nothing and gives you access to the extended social networks of registrants and potential registrants. When someone “likes&# your page, that action is shared with everyone in their network. This enables you to assemble photo galleries by stitching together tagged content from a variety of sources.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 9, 2012

Twitter is the enigma of social networks. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. It’s limited to text messages of 140 characters.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 27, 2013

Basically, stop throwing content against the wall and start making it more meaningful. Geoff Livingston’s comments on creating trusted content are particularly good. I like the way Shel Israel phrased it: “It seems to me that that people on social networks were adversely in?uenced

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

MARCH 22, 2016

Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field. Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm.

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Social Media Media Social Marketing Click Rate 50

Paul Gillin

FEBRUARY 15, 2014

Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. As social networks have grown, so has the amount of noise they generate. Now the members of our network have become the hotel.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

JANUARY 4, 2012

When you scan the table of contents, however, you’ll see nary a mention of those social networks. That chapter also features an eight-step process for analyzing social media content that keys in on core issues like understanding how the message was received, how it was interpreted and who did the interpreting.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

FEBRUARY 20, 2013

500 CEOs contribute to blog content. The figure is a jump from the 37% of Inc. 500 companies that were blogging in 2011. Researchers Nora Ganim Barnes and Ava Lescault found that 63% of Inc. Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter.

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Social Media Studies Media Linkedin 50