B2B Memes

NOVEMBER 26, 2011

This distinction between open and closed is useful to understanding and participating in new media. In general, old media prefers closed systems, allowing entry to some but excluding others, whether through paid or controlled subscriptions, copyright, or professional restrictions on content creation. Openness is their future.

Media 100

Media Copyright Custom Publishing Software 100

B2B Memes

NOVEMBER 24, 2011

In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Many print veterans, for instance, have difficulty accepting the idea that good editorial content can be provided by readers volunteering their work. Six New-Media Principles: Introduction.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

OCTOBER 5, 2012

Via the Media Briefing , this thought-provoking if rambling takedown of publishers’ unwarranted faith in content : “Once upon a time content in this industry was the reworked press releases that kept the advertising apart on the printed page. content in the right context and with the right interface.”. Think carefully.

Content 100

Content Press Conference Demand 100

B2B Memes

OCTOBER 5, 2012

Via the Media Briefing , this thought-provoking if rambling takedown of publishers’ unwarranted faith in content : “Once upon a time content in this industry was the reworked press releases that kept the advertising apart on the printed page. content in the right context and with the right interface.”. Think carefully.

Content 100

Content Press Conference Demand 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. I can never quite make up my mind.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. I can never quite make up my mind.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JULY 22, 2011

This seems to be true of many journalists who resist the benefits of new media solely because of the language used to describe them. If the language of new media is so prone to misinterpretation, is it not also dangerously vulnerable to manipulation? Similarly, I worry about a phrase like content marketing. I don’t think so.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

MARCH 9, 2011

Are profits and social media compatible? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. It requires readers to visit your site (and see the ads) and makes it harder for disreputable site owners to scrape your site’s content onto theirs.

Social Media 100

Social Media RSS Media Wikipedia 100

B2B Memes

NOVEMBER 25, 2011

In last Wednesday’s post, I described how new media make the reader an equal partner in journalism, able to talk back to, as well as compete with, the journalist. But in the social media world, they have an increasingly personal and direct connection to their readers. Dialogue vs. Monologue: Six New-Media Principles, No.

Personalization 100

Personalization Media Social Networks Social Media 100

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media. No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

JANUARY 29, 2011

Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. Increasingly the Internet is a gigantic content farm.

Content 100

Content Press Opt-out Blogger 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. ” By last year, he said , his working life was “consumed” by content marketing.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine?

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. For that reason, I’m including a profile of him my forthcoming ebook, the New-Media Survival Guide: For Journalists and Other Print-Era Refugees.

Content 100

Content PR Social Media Ethics 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. Content, of course.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

DECEMBER 16, 2010

If not yet a B2B meme , recommending the use of journalists for content marketing is at the very least a growing trend. But if that’s the case, they aren’t ready for marketing in the social media world either. I’m not suggesting that content marketers undertake investigative reporting. As I’ve worried before , maybe not.

Content Marketing 100

Content Marketing Content Paid Search Agency Education 100

B2B Memes

NOVEMBER 8, 2011

Founded by Joshua Topolsky and several other former Engadget staff, it’s been praised for its dynamic design and for features like StoryStream, which aggregates the site’s content into timelines. Does its future lie in becoming a great destination site, or in creating a unique identity for its content? Somehow, I doubt it.

Aggregators 100

Aggregators RSS Content Design 100

B2B Memes

NOVEMBER 16, 2011

Thanks no doubt to a helpful boost from Alexis Madrigal , my November 8 post, “ The Future of Content Is Not Destination but Identity ,” found a passel of new readers this week. What does it really mean, he asked , to say the future of content is in its identity? Or that content must be imbued with the brand?

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

JANUARY 10, 2011

Content is getting ever cheaper, but to be effective, content has to get ever better. In a time when everyone is becoming a journalist, Neil Thackray says , “that must mean there is an oversupply of content. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

JUNE 21, 2010

What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing. The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way).

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

B2B Memes

MAY 13, 2010

Now the company’s IDG Enterprise unit has announced it will dive into content marketing. In a press release last Tuesday, IDG explained that it’s new project, called “Strategic Content Services,” will “support the growing ‘vendor-as-publisher’ model” (publisher-speak for content marketing ). Let us do it for you.”.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

OCTOBER 22, 2010

In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. One way or another, content marketing will get its own code of ethics. Tags: Content Marketing Ethics.

Rules 100

Rules Ethics Content Marketing Guidelines 100

B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. Joel’s take on this is that “content creation can be a humiliating process.” In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? The Naked Blogger. I don’t disagree.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

Validation came not from readers as much as from “publishers, editors and fellow content creators. Joel’s take on this is that “content creation can be a humiliating process.” In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? The Naked Blogger. I don’t disagree.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Most of the time, the kind of publishing that content marketers do isn’t very risky. Who owns your content? Your company owns the content. The silence is understandable.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

MAY 6, 2011

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. Don’t let that stop you. Care about details.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

SEPTEMBER 17, 2012

In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 17, 2012

In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication. As company president Justin Smith told Adweek , “We believe branded content is going to be an essential part of the site itself.”.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

JULY 4, 2012

Reading Mathew Ingram’s take today on the controversy over content provider Journatic’s use of fake bylines in its stories for newspapers, I realized that the problem is more complex than it seems. Journatic screwed up because the company wanted to have it both ways: to embrace new-media principles while trying to disguise them.

Paper 100

Paper Automation Design Media 100

B2B Memes

DECEMBER 1, 2011

The last in her list was “how to make people actually pay for content.” It’s troublesome enough that media should be so concerned with how to make people pay. But the phrase implies something worse: that if people aren’t paying for content, they must be stealing it. Making Paying for Content More Personal.

Ad Exchange 100

Ad Exchange Custom Publishing Distribution Media 100

B2B Memes

OCTOBER 9, 2012

Digital-first is about distributing content through all those media in the most efficient way possible. The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another. Digital is first, but not necessarily foremost.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 9, 2012

Digital-first is about distributing content through all those media in the most efficient way possible. The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another. Digital is first, but not necessarily foremost.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 12, 2010

However, to dwell for a moment on the metaphor of container vs. content, can we really say that the blog format doesn’t influence its content? Would we say that blogging and other forms of social media have not in fact altered the practice of journalism? That was fine, but it wasn’t, to his mind, what we should do in a blog.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

MARCH 22, 2010

I noted that Cutts seemed to say that Google was aware of the rise of so-called content farms like Demand Media and that it would adjust its search algorithm so that low-quality commodity content didn’t overwhelm better material. Tags: New-Media Models content farms Google Jeff Jarvis SEO.

SEO 100

SEO Google High Quality Lead Tagging 100

B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. In content marketing, that bias tends to be more transparent. That distinction isn’t always clear.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

SEPTEMBER 1, 2010

By drawing its content from a Twitter feed, Paper.li Rather than subscribing to unmoderated streams of content from sites that only sometimes have articles that interest me, I can now directly read what the Twitter users I follow write or recommend. applies a personally meaningful filter to my reading. list view (click to enlarge).

RSS 100

RSS Twitter Paid Search Agency Tagging 100