Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If these statistics also apply to the CMO’s entire organization, then it’s clear we have a trust problem with marketing leadership. 32% of CEOs trust their CMOs.

ROAS 115

ROAS CMO Trust Marketing Opinions 115

Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience. Determine where you’re going to put your online ads for the best ROAS.

Paid Content 175

Paid Content Advertisements Advertising Paid Search Agency 175

Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

Tools 125

Tools Content Marketing Content Work Management 125

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Choozle

JULY 26, 2021

Marketing metrics are the key performance indicators (KPIs) used by marketing teams to quantify a campaign’s results. Marketing metrics are used to measure a campaign’s performance and represent how effective it was in reaching specific goals. Jump to: Marketing qualified leads (MQL). Return on ad spend (ROAS).

Cost per Acquisition 98

Cost per Acquisition Lead Ranking Marketing Qualified Leads ROAS 98

The Lead Agency

MAY 16, 2023

B2B marketers are increasingly embracing online advertising to reach their potential customers. Google Ads can be a powerful B2B marketing tool not only for driving traffic but also for generating leads. The Google Ads platform is complex and can seem overwhelming.

Cost per Acquisition 117

Cost per Acquisition Paid Search Agency Cost Per Click CPA 117

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Digital branding is vital for long-term success in a competitive market. Utilize social media to promote content and reach a wider audience.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Only B2B

JULY 21, 2023

In the dynamic and ever-changing B2B environment, content syndication has emerged as a powerful strategy for organizations to enhance their brand’s visibility and generate valuable leads. This blog explores the significance of content syndication metrics in measuring success.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Anyword

MAY 16, 2024

Creating content quickly was once a time-consuming task, limiting my ability to focus on campaign optimization. However, since I started using Anyword , content creation has become my favorite part of the day. I have the privilege of using Anyword to enhance the performance of our marketing campaigns. The result?

PPC 76

PPC Work Management Marketing Management ROAS 76

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Brandpoint

JUNE 24, 2021

If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2. It will also help you plan and budget your marketing costs. CMI: Content Marketing Institute. ” CMI also puts on the annual Content Marketing World event, the largest of its kind. CMO: Chief Marketing Officer.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Heinz Marketing

JANUARY 9, 2024

By Tom Swanson, Engagement Manager, Heinz Marketing Process changes are among some of the most difficult to make in business. For marketing orchestration, it is best to be proactively improving your process as you scale. Here is a blog post on what marketing orchestration is in the first place. Curious what that is?

Planning 94

Planning Work Management ROAS Paid Search Agency 94

QuanticMind

SEPTEMBER 14, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. How to Fine-tune Your Target ROAS [:07] It feels fairly safe to say that all advertising teams want to maximize their return on ad spend. But knowing how to make adjustments to a target ROAS bidding strategy?

ROAS 52

ROAS Advertisements Advertising Ads 52

ClearVoice

JULY 17, 2023

How to Outsource Financial Content Marketing Effectively Putting together and running an in-house content marketing team requires careful consideration. You need to ask how much you’re willing to invest in hiring finance content creators, renting an office, and training your creators regularly.

Work Management 52

Work Management Marketing Management Cost per Lead Planning 52

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Are you looking for Marketing Envy wisdom? What else should you know about boosting ROAS?

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Hubspot

OCTOBER 26, 2020

Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. As a marketer, it's important to look at key performance indicators (KPIs) to show how you're doing. Below, let's look at SEO KPIs you should measure to track success.

Cost Per Click 98

Cost Per Click Cost per Acquisition Paid Search Agency Search Marketing 98

Anyword

MAY 14, 2020

How can publishers optimize their affiliate marketing efforts? Most of these questions have an answer in our affiliate revenue FAQs and our commerce content strategy eBook. So what is the most valuable advice that we’ve learned from our partners running commerce content and affiliate campaigns? . Start by being upfront.

Top of Funnel 95

Top of Funnel ROAS Advertising Agencies Advertising Funnels 95

Outbrain

DECEMBER 10, 2020

However, setting an intention for the new year is no easy task, and no marketer especially wants to drop the ball when it comes to bringing in new leads and customers. And, unlike past years, people are increasingly consuming content through their mobile device over desktop. 3 Tips to Jump-Start Your 2021.

ROAS 29

ROAS Verticals CTR Impressions 29

KoMarketing Associates

JULY 2, 2019

Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle. B2B marketing is not transactional, and that’s easy to forget. No doubt those traditional marketers were driving revenue, but no one could effectively measure the impact. Track Every Dollar.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Marketing AI 91

Marketing AI Allocation Zoominfo ROAS 91

Vision Edge Marketing

FEBRUARY 1, 2022

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers. Entry Level AI Marketing Tools.

Marketing AI 221

Marketing AI Marketing Automation Services Analytics Enterprise Management 221

Martech

DECEMBER 7, 2023

This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Chatbots and virtual assistants.

Paid Content 80

Paid Content Acquisitions Cost per Acquisition Marketing AI 80

Liveintent

JUNE 15, 2021

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. As the brand’s marketing motto goes: “Semper Gumby,” or “always flexible.” ROAS is going to go down.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

LeadsRX

APRIL 12, 2022

LeadsRx is a great option for Oribi customers in need of impartial marketing analytics. The absorption of Oribi by LinkedIn appears to be the end for the Israel-based marketing analytics company. LeadsRx is more than happy to fill the void with our impartial marketing analytics services we’ve been refining for nearly 7 years.

Marketing Attribution 79

Marketing Attribution Multi-Touch Attribution Analytics Advertising Agencies 79

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Touchpoints.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

SmartBrief - Marketing

SEPTEMBER 18, 2023

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. You could track marketing metrics at source such as impressions and CPC, but not conversions.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

The Lead Agency

MAY 13, 2024

Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. That means content, layout, buttons and all of the front-end elements that make a website a delight to browse. The mobile-first crusade was Google’s doing.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

Porch Group Media

SEPTEMBER 12, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. The following content has been adapted from V12’s Movers and Shakers Podcast. We spend so much money on marketing anyway.

First-Mover Advantage 52

First-Mover Advantage Buy ROAS Budget Programs 52

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Atomic Reach

AUGUST 28, 2023

Greetings, seasoned influencer marketing aficionados! As someone who's well-versed in the art and science of influencer marketing, you know that it's more than just pairing a product with a pretty face. What if we told you there's an approach that takes influencer marketing to the next level? But here's the game-changer.

Sales Qualified Leads 52

Sales Qualified Leads Paid Search Agency Advertising Agencies Lead Ranking 52

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. Different marketers and publishers optimize their advertising copywriting and campaigns for different goals. Verbiage like this can lead to the e-commerce gold standard: a boost in ROAS.

Activities 67

Activities Facebook ROAS Copywriting 67

Ledger Bennett

APRIL 6, 2022

The future of B2B paid advertising, as with most marketing mediums, is now largely based on data and machine learning and less and less on manual bidding. B2B marketers who get in front of this and evolve to leverage tech-enabled best practices will realize best-in-class results while gaining a sustainable competitive edge. in revenue.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Paid Search Agency Work Management 52