EMagine B2B Blog

APRIL 22, 2019

Does your content match their needs and pain points? The most frustrating situation for sales and marketing teams is when low-quality leads are sent to sales. There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach. Long-tail Keywords. We do get it.

Long Tail Marketing 80

Long Tail Marketing Keywords SEO High Quality Lead 80

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

QuanticMind

JUNE 14, 2019

But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Very few will search for “wireless router with USB 3.0.”

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO is not a unicorn.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 173

Marketing AI Trends Google SEO 173

Marketing Insider Group

FEBRUARY 22, 2021

Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute.

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Domain Long Tail Marketing Content Keywords 335

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. “Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

illumin

MARCH 21, 2024

Marketers need to use specific and relevant keywords to sell their brand. This situation is where using well-planned long-tail keywords is of the utmost importance. Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics.

Keywords 105

Keywords Cost Per Click Long Tail Marketing CPC 105

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Unfortunately, it’s an impossibly competitive term because it’s relevant to every tech solution.” Both technically true!

SEO 97

SEO Marketing & Strategy Content Lead Scoring 97

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

KEO Marketing

OCTOBER 23, 2015

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Savvy marketers have realized that an increasingly high percentage of search queries are now configured as phrases of several words or more.

Long Tail Marketing 48

Long Tail Marketing Keywords SEO Sales Qualified Leads 48

Launch Marketing

SEPTEMBER 13, 2023

Looking for a comprehensive guide to more effective digital marketing efforts? Download our free Digital Marketing Guide now. Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Lead Liaison

DECEMBER 29, 2015

Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers. Determining when and where to deploy those touch points can often times be a challenge for many marketers. What Is Long-Tail Lead Nurturing?

Long Tail Marketing 48

Long Tail Marketing Lead Nurturing Marketing Automation Automation 48

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. This includes optimizing content, headings, meta tags, and URLs.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Navigate the Channel

SEPTEMBER 7, 2023

In this article, we will delve deep into the world of keywords , their relevance, and how they can still impact your SEO efforts in 2023. Website owners and marketers relied heavily on keyword stuffing and exact match phrases to rank their pages higher in search results.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Click through rate.

Social Media 135

Social Media Long Tail Marketing Media CTR 135

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Spiralytics

AUGUST 31, 2023

However, finding these keywords can be a challenging task for many website owners and digital marketers. In fact, by targeting low-competition keywords, you can tap into a niche market and reach a specific segment of your target audience who may be more likely to convert into customers. Why are low-competition keywords important?

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

seo.co

NOVEMBER 22, 2021

No one’s searching for them or looking to create content with them. Understanding Search Relevance for Consumers. A relevant search influences 39% of the purchasers. And to make your site relevant, try adding words that are searched more often by the consumers, such as “how-to” to your content.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to know what content is promising results and what isn’t. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Here are eight B2B marketing strategies that can make a big difference today. Guest post by Sumeet Anand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. Online quizzes: Quizzes are often considered the unsung heroes of content marketing, and can be a fantastic tool.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

ClearVoice

MAY 3, 2023

Search engine optimization (SEO), table of contents (TOC), and user experience are more connected than you think. Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO. Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Adobe Experience Cloud Blog

JANUARY 9, 2020

Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity. When your audience asks a question, the leading article most relevant to the question they asked will be sent to them. . Tip #3: Create Conversational Content. Tip #5: Long-Tail Keyword Research.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Brightedge

JUNE 15, 2020

Producing regular content that appeals to your audience, will drive repeated visitors to your site. One way to ensure your content is targeting the best keywords for your firm is by using Instant and Data Cube to conduct your keyword research. Write unique content for the aggregator site that isn’t already on your site.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Content Standard

SEPTEMBER 16, 2020

The market for these voice search solutions has produced a shortlist of voice-activated assistants offered by major tech companies, with Amazon’s Alexa and Apple’s Siri leading the way in name recognition. And how should you go about developing a voice search content strategy while balancing these different tools?

Search Marketing 102

Search Marketing Long Tail Marketing Content Marketing Amazon 102

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. It should never be skipped or overlooked.

Marketing AI 126

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 126

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. Too often, these two crucial elements of digital marketing operate independently, leading to missed opportunities and inefficiencies. Incorporate relevant long-tail keywords into your strategy.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. As consumer behavior and technology evolve, businesses must adapt to remain relevant and competitive. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

accelerate agency

NOVEMBER 3, 2020

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Creating and sharing high-quality content is vital for any business. Effective content marketing helps establish your brand as an authority in your field. Creating content for the sake of it is no good.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. It shouldn’t create 100% of your content, but it can be part of your content creation. Content creation still requires the invaluable human element. AI algorithms can provide just that!

Marketing AI 91

Marketing AI Work Management B2B Marketing Management 91

ClearVoice

AUGUST 7, 2023

For marketers, the first step in capturing that attention lies at the top of the sales funnel. Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies. Understanding Top-of-Funnel Content The Awareness Stage Top-of-funnel content meets the consumer at the first stage of their journey.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52