Heinz Marketing

FEBRUARY 24, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA).

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KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. leads per month.

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Landing Pages Paid Content Optimization SEO 138

Content Marketing Institute

MAY 31, 2022

When a jump in traffic to your landing page doesn’t lead to an increase in conversions, it’s time to investigate. Here are five of the most common pitfalls. Continue reading →

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Landing Pages Traffic Conversion Leads 100

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. What is the Landing Page’s Importance in Digital Marketing?

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Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. To evaluate copy, we extracted the written content of each landing page.

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Landing Pages Design Conversion Rate Copywriting 145

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? But it looks like we’re gonna have to change that. How We Got Our Data.

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Landing Pages Video Marketing Conversion Click Rate 145

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

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Landing Pages Top of Funnel Practices Demand 62

Unbounce

MARCH 1, 2022

It’s also a very useful marketing tool that allows you to gauge the interest in and popularity of your content. This information helps you decide which pages they find relevant and others maybe not so much. Click tracking is a metric that tracks the number of clicks that happen on your landing pages, apps, and emails.

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Landing Pages Optimization Click Rate PPC 140

Mailmunch

JULY 9, 2021

Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. Worldwide, mobile traffic share is around 55% while desktop traffic, which had dominated historically, is about 42%. Mobile devices are the future.

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Landing Pages Traffic Optimization Tips 75

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

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Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

DivvyHQ

AUGUST 23, 2023

What's the purpose of your blog content? Here's more on how to leverage your blog content to steer visitors to key landing pages and conversion points. For many companies, the blog is designed to educate, inform, or entertain.

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Landing Pages Lead Generation Education Conversion 85

FunnelEnvy

OCTOBER 17, 2022

You already know landing pages matter. The key to a successful landing page is giving page visitors what they want while also having them take desired actions that move them through your funnel. What happens before and after a user visits your landing page?

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Landing Pages Optimization B2B Top of Funnel 76

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Psst … Wanna go straight to Peter’s landing page strategy? Way more conversions.

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Landing Pages Business Conversion Rate Click Rate 140

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

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Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

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Landing Pages PPC Paid Content Optimization 145

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. If your landing page can’t convince them to fill out your download form, your hard work will go to waste.

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Landing Pages Paper Examples Digital Experience Platform 126

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

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Landing Pages Conversion Rate Conversion Peer-to-peer 130

DivvyHQ

APRIL 11, 2023

Do you have a podcast landing page ready to market your show? A podcast landing page is a must-have marketing tool to increase the online visibility of your podcast, promote it to a broader audience, and encourage more people to subscribe to it. But what should that page include? Starting a podcast?

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Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly.

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Landing Pages Conversion Rate Conversion Peer-to-peer 171

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

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Landing Pages Lead Scoring Lead Ranking SEO 145

Unbounce

NOVEMBER 20, 2021

Let’s dig into what geographic segmentation is and what kinda geographic data you can use to spice up your landing pages. Once you understand what makes your audience’s areas unique, you can personalize your landing page content accordingly. What Geographic Data Can You Use to Segment Your Landing Page Audience?

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Landing Pages Segmentation Planning Psychographics 137

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

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Landing Pages Best Practices Eye-Tracking Pricing 83

Unbounce

JULY 22, 2020

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

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Landing Pages Facebook Examples Marketing Management 145

Marketing Insider Group

JULY 25, 2017

You need effective landing pages that convert as much as you need a worthwhile product or service. Without a great landing page, all your brilliant inbound work is generating website traffic for potential future buyers to visit, poke around, and leave.

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Landing Pages Branding Brand Identity Traffic 218

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. of web traffic coming from mobile devices , it’s crucial to ensure that your landing pages are easily accessible on smartphones. Not optimised for mobile With 60.7%

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Visitor Queue

OCTOBER 7, 2021

Landing pages are an integral part of building a successful website and ad strategies. If you don’t have optimized landing pages, then you will miss out on a lot of website visitors, leads, and conversions. The post 10 Tips to Optimize Your Landing Pages appeared first on Visitor Queue Blog | Identify Website Traffic.

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Landing Pages Optimization Tips Paid Search Agency 87

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Landing pages are often a customer’s first interaction with a brand and set the stage for the relationship going forward.

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Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages. Step 1: Run a Ranking Report.

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Landing Pages Keywords B2B SERP 151

ClickDimensions

NOVEMBER 17, 2021

When executed correctly, forms have the potential to directly impact conversion rates of your digital content. Extend the use of a ClickDimensions form by placing it onto a landing page. Why just link to a form, when you can link to a landing page that includes your form with additional supporting content?

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Landing Pages Lead Ranking Lead Scoring Autoresponders 98

Unbounce

JULY 8, 2021

The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content. White space offers tons of benefits to your landing page flow, structure, and impact. Want to learn how to make a killer landing page that uses the power of white space?

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Landing Pages Conversion FAQ Amazon 96

Unbounce

AUGUST 13, 2019

We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. Without the capacity to build landing pages and collect leads on your own, it can be a struggle to turn your hard-earned traffic into new subscriptions. Just ask Taylor.

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Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

SmartBug Media

JUNE 8, 2020

Guest author Anna Crowe is Content Strategy Lead at Leadfeeder. Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Your landing page is like a virtual sales rep.

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Landing Pages Lead Scoring Lead Ranking Leads 112

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information.

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Landing Pages Stats Conversion Rate Lead Scoring 101

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

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Landing Pages Lead Generation Sales Qualified Leads Lead Ranking 145

Navigate the Channel

MAY 26, 2021

One of the most overlooked strategies for commercial contractors is landing pages. Keep reading to learn the best commercial contractor landing page strategy. You can also create specific landing pages with a purpose. Step One: Build Your Landing Pages with Quality Content.

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Landing Pages Word of Mouth Marketing & Strategy Best Practices 65

Unbounce

JANUARY 28, 2020

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

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Landing Pages eCommerce Paid Search Agency Campaigns 143

BenchmarkONE

JANUARY 8, 2020

Landing pages that are created for long-term campaigns are the ones that best benefit from implementing and SEO strategy. . If your page is going to be active for six months or more, and even if your primary audience is intended to come from ads, it won’t hurt to bring in some extra traffic. .

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Landing Pages SEO Practices Best Practices 88