Scoop.it

DECEMBER 1, 2020

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. At the same time, you can’t neglect the need to publish a certain amount of original content.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. But, to be honest, there are a lot of different types of landing pages.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Hubspot

MAY 14, 2019

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website ? If you're trying to generate leads for your business, and you don't have at least a few landing pages on your website, you're missing out on a key opportunity to turn website visitors into something more.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

Valasys

NOVEMBER 27, 2019

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. What is an SEO Landing Page?

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation, but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system, it could also allude to the process of saving lead information in your system.

Lead Capture 63

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 63

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system.

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 40

Unbounce

NOVEMBER 14, 2021

With this info, you’ll be able to keep these factors in mind as you design your digital marketing campaigns: The platforms your customers use to look at marketing content. One popular lead generation method is using a lead capture landing page. Content marketing.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Brandpoint

DECEMBER 27, 2018

One day, it’s traffic. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Automated emails.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Opt Intelligence

JUNE 29, 2020

It’s time to generate leads without landing pages and grow your email marketing list quickly and efficiently. Save Time By Generating Leads Without Landing Pages. Lead generation used to mean a landing page. That’s why we’re focused on generating leads without landing pages.

Lead Generation 85

Lead Generation Sales Qualified Leads Landing Pages Generation 85

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. High-quality, relevant content helps establish your brand voice and authority in your industry. Unlocking lead generation Lead generation , often referred to as lead gen, takes demand gen a step further.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

KoMarketing Associates

APRIL 7, 2021

Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. For instance, what are the bounce rates on your landing pages?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Only B2B

JULY 7, 2023

Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing. In exchange, ask for their contact information, including email addresses, when they download or access the content.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

LeadSquared

MAY 21, 2013

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. 1) You can Use them for Lead Capture from Facebook Ads. 2) Like Gating.

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

LeadSquared

JULY 11, 2013

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. In fact, with the number of DIY tools that allow you to create landing pages for lead capture, running contests etc.

Landing Pages 52

Landing Pages Facebook Tools Template 52

LeadSquared

SEPTEMBER 11, 2014

Our last webinar on “ 5 Landing Page Optimization Tips to Improve Conversion Immediately ” raised a number of interesting questions. Is it necessary to add client information on the landing page or can I add social proof on that page? Are landing pages used in email campaigns only?

Landing Pages 52

Landing Pages Webinar Metrics Conversion Optimization 52

Hubspot

MARCH 27, 2023

More website traffic means more customers, and therefore more opportunities to sell your services online. Perfect your landing page. You’ve done the hard work of attracting visitors to your website, but you have a short amount of time to capture the visitor’s attention and inspire them to take action.

Service 84

Service Purchase Intent Landing Pages Psychographics 84

Optinmonster

FEBRUARY 18, 2021

A splash page, or fullscreen mat , appears before someone can enter your website. It’s the first thing people see when they land on your site. You can use splash pages for many purposes such as: Highlighting your best website content. Best Splash Page Plugins for WordPress. Highlight your best content.

Conversion 64

Conversion Landing Pages Work Management Best Practices 64

ClickZ

OCTOBER 20, 2020

It’s important to market to a specific group of customers rather than promoting products or services to the void, as it would defeat the purpose of lead capture and could have a reverse effect on business growth. Landing pages/forms. Lead generation. Lead capture. App integration. Membership.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

NuSpark Consulting

JULY 15, 2011

Increase conversions; a defined action on your website/landing pages. Provide ongoing marketing ideas to engage target audiences and generate leads. Phase One: Content Assessment. At the beginning of any lead generation and marketing effort, is the message. Increased leads. Content Coaching.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Increase conversions; a defined action on your website/landing pages. Provide ongoing marketing ideas to engage target audiences and generate leads. Phase One: Content Assessment. At the beginning of any lead generation and marketing effort, is the message. Increased leads. Content Coaching.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Optinmonster

AUGUST 17, 2021

And this leads to more sales for your store. But how do you quickly and easily let your site’s traffic know about these offers? With OptinMonster, you can maximize conversions with personalized and engaging content. Page-Level Targeting: Display offers based on the content your users are currently reading.

Lead Scoring 83

Lead Scoring Lead Ranking Generation Webinar Metrics 83

Optinmonster

APRIL 22, 2021

In this post, we’ll show you the best and most effective ways to convert Shopify visitors into leads and subscribers. Best Email Capture Methods for Shopify. The majority of your website traffic won’t be ready to purchase a product on their first visit. This campaign helped them increase leads by 300%.

Landing Pages 81

Landing Pages Intent Banners Template 81

PureB2B

JUNE 20, 2022

Subject lines, images, length, and tone of copy, landing page and email layouts, to name a few. Time your test to coincide with periods of high traffic to achieve statistical significance more quickly. So where does this fit into your lead generation efforts? A systematic approach is key. Restructure for mobile.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Sharpspring

NOVEMBER 17, 2020

Automated campaigns can cover a range of services, including email marketing , social media management , landing pages , dynamic web form building , behavioral tracking and analytics with reporting. One thing you can’t forget about is the landing page for your website. Your landing pages need dynamic web forms as well.

Marketing AI 65

Marketing AI Trends Automation Campaigns 65

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. Table of Contents. What Is A Landing Page?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

NuSpark Consulting

SEPTEMBER 14, 2015

Conversion optimization is the art and science of updating a website’s content, navigation, and technical aspects to increase engagement and inquiries (or “conversions”). Many B2B websites aren’t designed well for email capture for a specific product or service. Newsletter leads are good. With gates, you’ll capture leads.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. Personality communication.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

PureB2B

NOVEMBER 10, 2021

However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. This means taking a look at what lead generation even means for your business. Generating Leads for Your Business. Develop Gated Content. Lead generating techniques can be online and offline.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

JULY 18, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Landing Page Conversion Techniques. Lead Scoring.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

PureB2B

NOVEMBER 10, 2021

However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona. This means taking a look at what lead generation even means for your business. Generating Leads for Your Business. Develop Gated Content. Lead generating techniques can be online and offline.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Hubspot

OCTOBER 11, 2011

The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales. Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. Never Use Your Homepage as a Landing Page.

Landing Pages 28

Landing Pages PPC Paid Search Agency Conversion Rate 28

Hubspot

JUNE 26, 2019

Collecting high-quality leads is a major struggle for most marketers -- in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. And even once you've created a fantastic, high-converting landing page, your hard work isn't done. An in-content form? In-content forms.

Lead Generation 77

Lead Generation Sales Qualified Leads Tools Generation 77

PureB2B

JULY 17, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Landing Page Conversion Techniques. Lead Scoring.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Hubspot

DECEMBER 22, 2011

A/B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. Ideally, it should be something that every marketer uses to test and adjust the performance of their individual marketing channels such as landing pages, emails, and website pages to pump up lead gen.

Landing Pages 28

Landing Pages Statistics Conversion Rate Click Rate 28