Crimson Marketing

APRIL 30, 2013

Sometimes its hard to know where the best conversations and interactions are happening. Before joining any groups always review its content. Assess the content of the conversations. Sometimes we’re not 100% sure ourselves where we need to be to start the right engagements. ” And I couldn’t agree more.

Linkedin 100

Linkedin Tips Generation Leads 100

Crimson Marketing

JANUARY 27, 2014

I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. .

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Crimson Marketing

MAY 1, 2015

.” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer. B2B buyers consume ten pieces of third-party content for every one piece created by your business Click To Tweet. Your Content Influences the Buying Process. The Buying Process is More Social.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

AUGUST 7, 2014

In this episode of Moneyball for Marketing, we delve into what Paul calls an “audience first strategy” where the role of Big Data is to help build buyer profiles and then personalize product marketing across all of the various marketing channels through which those buyers interact with your brand.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

JUNE 12, 2013

For example, you should pay attention to what kind of photos and videos they post, the cadence of their posting, the time of day of their posting, and what content themes they choose to post. Imagine you are studying a competitor’s interactive marketing efforts on social channels, and it turns out they are getting great engagement numbers.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

FEBRUARY 28, 2013

That’s true on other social networks, of course, but what’s different is how you can then interact with them. Furthermore, B2B companies can begin to interact with that individual in other, more personal ways. The true cost of remaining anonymous, then, might be irrelevance.”.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

SEPTEMBER 17, 2013

No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn. Just by creating a profile, you are already on your way to establishing yourself within the number one network where business professionals interact to find employees, contractors, and partners. Join LinkedIn groups.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

APRIL 23, 2015

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. ” – Tonya Vinas, Senior Content Strategist at Content4Demand. ” – Katie Martell, Co-Founder and CMO of Cintell.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

FEBRUARY 9, 2015

“Customers want to interact with stories and modify them on social media. A number of major consumer companies are using interaction centers to monitor and participate in social-media conversations as they develop, sometimes including the promotion of discussions on corporate social marketing channels.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

FEBRUARY 4, 2014

As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. The more data sources you have about who that person is, and the more ways you have to interact with them.

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

JANUARY 8, 2014

This movement “empowers providers, peers and ‘consumers’ alike to directly interact, do business or engage in transactions” (think AirBnB). Here are the main things all you CMOs and marketing executives need to keep an eye on this year: 1. The Collaborative Economy. Empowerment. ” 4.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Crimson Marketing

MARCH 5, 2015

There are so many technologies available to help marketers with video, social media strategy, search and SEO, paid advertising, influencer marketing, and content management. Very few technologies truly integrate information and access across all channels, allowing marketers to manage their content from one interface.”

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 26, 2014

Web analytics will provide richer, more actionable information to businesses pursuing well-coordinated content and social media strategies, for example – as the data shows high-growth firms are doing. Crucially, marketing analytics allow you to make your content marketing solutions much more targeted and responsive.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

JULY 11, 2013

Yes, other social networks allow for this, but what happens differently on Google+ is how you interact with your customers. This is great because you didn’t have to spend time generating email campaigns, and your potential customers didn’t have to fill out any forms. You most likely search it on Google!

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

JULY 10, 2013

Brands and buyers have a special way of interacting with each other. “Customers demand a seamless experience regardless of the channel or device they use to interact with the brand.” This becomes a consistent voice and interaction for the buyer, and has a higher chance of leading to repeat business.

Advertising Channels 100

Advertising Channels Advertising Agencies Marketing Management Multi-Channel 100

Crimson Marketing

DECEMBER 9, 2013

Content Creation Simplification. Visual content will take over blogs and social sharing platforms. Differentiated Content. Many companies view LinkedIn as the best place for B2B engagement and interaction, but it’s not always the favorite for content sharing. Google + Is Still In The Game.

Social Media 100

Social Media Trends Media B2B 100

Crimson Marketing

AUGUST 16, 2013

Make all of your content and strategies connected on every medium (from social to mobile to web) with a uniform look. Focus on your content being smarter. Think quality instead of quantity when creating your content. How will people interact? Connect all of your channels. Try Facebook Graph Search. Engage your audience.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

JULY 15, 2014

She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels. Dominique shows how data science can be used to uncover personas so that marketers can deliver personalized, desirable content per buyer persona.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

SEPTEMBER 16, 2014

Most large companies do a decent job of tracking large amounts of structured data, such as information found in their CRM, marketing automation, data management, web analytics and content management systems. Begin With a Pilot. Many organizations view marketing simply as a prospect pipeline and, let’s face it—a cost center.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JUNE 20, 2013

When the change management process is slow, the people who interact directly with the marketing automation system will only be able to implement parts of that system. For example, the support might take the form of intelligence about a specific account for the sales rep, or new content that might help the buyer overcome some objections.

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

AUGUST 21, 2014

It’s all about capturing the right marketing intelligence to know where to engage your audience, and then reaching that audience through targeted content marketing solutions, such as published content. . They orchestrate content marketing solutions that situate their brands at the moments that matter to their audiences.

Peer-to-peer 100

Peer-to-peer Gartner Digital Marketing Funnels CMO 100

Crimson Marketing

OCTOBER 21, 2013

Create authoritative content people want to read. Easier for users to interact with, share and link to. High volume, low quality content. Get Quality Links. Examine competitor backlinks. Post as a guest on high-ranking sites. Social media networking. Reclaim your brand by linking where you’re mentioned. Google Authorship.

Long Tail Marketing 100

Long Tail Marketing SEO Marketing & Strategy Domain 100