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Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

We realize the importance of tapping into our own ecosystem, and often team up with our AppCloud partners on events, sponsorships, webinars, co-branded content, and much more. It can be hard to navigate through all the compelling content at conferences and Modern Marketing Experience is no different. Content loading. Content MarketingPlease enable javascript!

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. A few years ago, there came a point where internet ads were so ubiquitous that they all became white noise to users, even if they were actually interested in the product being advertised.

The 24 Best Interactive Websites of 2015

Visually

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual contentinteractive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. Full disclosure : Visually produced this content.

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods. When done well, interactive content can be a big hit with prospects and give companies a lot of bang for their buck.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

Video Interactivity and Personalization for Effective Content Engagement

It's All About Revenue

In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. The next step is serving up the right content in an effective manner to continue the exchange. One example?

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. You provide the fruit, and I’ll whip up a mouth-watering pie that you just don’t want to stop consuming. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience.

Incorporating Interactive Marketing into Your Content Strategy

Ceros

This post, Incorporating Interactive Marketing into Your Content Strategy , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Not only is reflecting at the midway mark a good idea for your personal projects, it’s also an important exercise for the your content marketing program. Interactive Content 101

Four Ways to Beat Out the Competition With Interactive Content

B2B Marketing Insider

Only about 30 percent of content marketers feel like they’re getting it right, but that hasn’t stopped brands from churning out content at a rate that would have been unfathomable just ten years ago. The post Four Ways to Beat Out the Competition With Interactive Content appeared first on Marketing Insider Group. Content Marketing

Interactive Content Marketing 101

Marketing Action

“We live in an age where we are all being bombarded with more content than we can possibly consume. As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Content that you simply read is forgotten or, worse, completely overlooked.” — Kevin Cain, Director of Content Strategy, OpenView.

What Is Interactive Marketing?

Ceros

This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This kind of interactivity makes for a much more powerful marketing experience. People Consumers want to interact with brands, not just be passive purchasers of products and services. Personalized Content.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive contentcontent that encourages prospects to engage and respond—into the modern marketing mix. Do our buyers want to see interactive content? Period. Cha-ching!

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock. There’s so much content produced every day (every hour, and every minute) that consumer attention is a scarce commodity. So how can you, your company, and your content marketing stand apart?

53 Questions to Help You Choose the Right Interactive Content Creation Platform

It's All About Revenue

You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. What content types are you most interested in initially?

John Legend Coming to Interact 2014

It's All About Revenue

by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Content Marketing

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The Winner? Interactive Content Ignites Demand and Fuels Engagement

The ROI Guy

Although 67% of your prospects rely on content to conduct research and guide purchasing decisions, 74% indicate they have less time to view content now than they did a year ago (DemandGen Report). It’s no wonder that business buyers are extremely selective about the content they consume, and why your content may be left out in the cold. Are you kidding me?

Fast Forward: Video Content Goes Interactive and Personal

Modern B2B Marketing

And for good reason: 74% of B2B marketers now say video content produces conversions better than other forms of content. On-demand video content primarily has been used for a one-way dialog with online audiences (much like other forms of content). This year, watching videos will become more active–and interactive. Whoa, wait a minute, WHAT?! From data to insights.

3 Ways Interactive Content Can Boost Email Performance

It's All About Revenue

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Considering using interactive content in your next email campaign to: 1.

An Overview of the Interactive Content Spectrum

Ceros

This post, An Overview of the Interactive Content Spectrum , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The trouble is, people use the term “interactive content” to encompass a vast array of different content types. Defining Interactive Content. The Bottom Line.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

5 Types of Interactive Marketing

Ceros

This post, 5 Types of Interactive Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. As a content marketer, one of my jobs is keeping on top of the latest trends in the field. Often, the content I find is great and the information is solid enough to hold my attention. Interactive Storytelling.

Unique Ideas for Your Interactive Content Marketing

ion interactive

In the world of Interactive Content, there is one thing that can always be counted on — change. The processes, techniques, and strategies that are used to build interactive experiences are constantly evolving. There are many elements that can be leveraged to tell your story using interactive content. An Interactive Report! The answer to the problem?

Improve Your Content: From Passive to Interactive

The ROI Guy

Marketers are investing a substantial portion of their budget on content, consuming 28% of the average marketing budget, with 55% planning to increase this spending over the next year ( CMI / MarketingProfs). The value your buyers place on content, and the large investments you are making, mean that getting your content marketing mix right is more important than ever.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

The fundamentals of long-form expository content have remained the same for decades, and they’re not likely to change anytime soon. Interactive storytelling, however, involves a whole new set of best practices. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy.

5 Ways To Create Interactive Content and Maximize Your Marketing Budget

Modern B2B Marketing

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. But when it comes to content marketing, is it possible to have too much of a good thing? Interactive Infographic.

7 Easy-to-Use Interactive Content Tools You Should Explore

Hubspot

To read more content like this, subscribe to Agency Post. Aware that the one-sided approach is less than desirable, why do marketers continue to pump out the content equivalent to this all-too-familiar bad date? To give you a better idea of what we're talking about, we've pulled together a list of seven easy-to-use tools for creating more dynamic content. Lookbooks. Magazines.

5 Amazing B2B Examples of Interactive Content

SnapApp

” Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. Optum.

10 Ways to Make Your Static Content Interactive

ion interactive

On the Creative Services team at ion, we are handed many pieces of static content in varying stages of completion and asked to throw in our special spice and make it a truly interactive experience. We have a few tricks up our sleeves that help us when going through content to take something as simple as 4 paragraphs of text and make it into a glorious, online experience.

9 Examples of Interactive Content to Inspire You

ion interactive

Interactive content is a browser-based digital experience designed for visitor participation. According to Demand Metric research that my company sponsored: 93% of marketers say interactive content is effective at educating buyers. 88% of marketers say interactive content is effective at differentiating their brand. And, it's radically effective.

“Your Content Can Change People’s Lives” – Neil Patel on the Power of Interactive Content

B2B Marketing Insider

Successful content campaigns increasingly have a common element: engagement. The more engaging your content, the more stimulated your audience. The post “Your Content Can Change People’s Lives” – Neil Patel on the Power of Interactive Content appeared first on Marketing Insider Group. Content MarketingEasy, right?

15 Clever Examples of Interactive Print Ads

Hubspot

To read more content like this, subscribe to Agency Post. To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. This post originally appeared on Agency Post. Print ads were once the standard format for creative advertising. You would think the category is void of innovative ideas, but that’s certainly not the case. 11) Sonera.

14 Reasons to Make Interactive Content Marketing Your Valentine

ion interactive

Dear Interactive Content, I’m so lucky to have built this relationship with you. You joining my content marketing has been life changing and I can’t imagine it without you now. You let me know if they want to introduce you to their friends on social networks, or even how much of your content they actually wanted to get to know. And I’m not the only one. No small talk.

The Most Exciting Types of Interactive Content (video)

ion interactive

Interactive content took off this last year! From quizzes to assessments to even interactive white papers, brands were transforming their static content into exciting pieces of art. So what are some of the most exciting things we’ve seen our customers do with interactive content? If you missed the first video in this series, be sure to watch it here.

Paper 27

Boost Lead Scoring With Interactive Content [Infographic]

SnapApp

Scoring and nurturing leads can be a challenge without engaging content. Interactive content lets you take the analysis and guess work out of trying to determine the specifics your users are looking for, and helps you build stronger more robust profiles. Here are three ways interactive content can boost your lead scoring program: 1. Collect more & better data.

3 Surprising Benefits of Interactive Content

SnapApp

So you’re thinking about using interactive content. What you might not know is that apart from being fun, interactive content also has major benefits for marketers. In a recent webinar , Customer Success Manager Michelle Chin and I went through three reasons interactive content is getting amazing results for marketers – and how to get started with interactivity.

4 Simple Rules for Creating Interactive Content

SnapApp

Interactive content is an incredibly powerful tool for content marketing. Its visual, interactive form reaps high engagement rates and offers the two-way conversations audiences crave. Because of its powerful impact, marketers assume that it takes a lot more effort to create interactive content than your average blog post. Content loading. 4.

Rules 23

How Qvidian Accelerated Sales Using Interactive Content

SnapApp

What does this mean for me ?” is a common spoken and unspoken question from prospects, and sales organizations that can tell the right story or demonstrate value through content get to that “a-ha” moment much faster. And what better way to bring a five-tier model to life than through an interactive assessment ? The Challenge. The Solution. The Results. Congratulations, Qvidian!

Inbound Content is Everything

Salesfusion

The post Inbound Content is Everything appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Customer Interaction Lead Nurture Social Media

The Big Interactive Content “Aha” Moment (video)

ion interactive

It was a BIG year for interactive content. Matt Gratt from Buzzstream summed it up best when he said. “ The writing is on the wall: interactive content is the future of content marketing. ” Have you had your big interactive content marketing moment yet? Really. Check out what they had to say!

Interactive Storytelling 101: The Design Principles Every Content Marketer Must Know

Content Standard

Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium. If you want to create successful visual treatments for your content, you need to rethink both your design process and the techniques you use to bring your stories to life.

3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Modern B2B Marketing

Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you.  You probably already know about leveraging your marketing automation with interactive content. That is why many marketers are incorporating interactive content into their overall strategy. Content Marketing