Trending Sources

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual contentinteractive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. Full disclosure : Visually produced this content.

How Personalization Takes Interactive Content to the Next Level

B2B Marketing Insider

When we talk about interactive marketing content, we often use the word dialogue. The thinking goes that if traditional, static content is a monologue, delivering information to an audience without needing or even asking for their input, then interactive content is instead a dialogue since it requires the users to actively participate. Content Marketing

9 Types of Interactive Content for Innovative Lead Gen

Act-On

The trouble is, it’s hard to create content that’s so enticing, so compelling, that it convinces your audience to share their information to get it. Even when we do create a great white paper, case study, or research report, it can be hard to make it stand out in a sea of similar content. Interactive content can help with that. Interactive white papers and ebooks.

13 Examples of Engaging Interactive Content

B2B Marketing Insider

The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. Content MarketingA company’s website is often the first touchpoint for new visitors coming to learn more about its services. It is the main representation of the company’s solution to a problem, the primary resource for curious consumers. When someone […].

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. A few years ago, there came a point where internet ads were so ubiquitous that they all became white noise to users, even if they were actually interested in the product being advertised.

From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle

B2B Marketing Insider

The post From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle appeared first on Marketing Insider Group. Content MarketingAsk 10 different marketers what the customer lifecycle looks like and you’ll likely get 10 different answers. Each business is unique and each target customer segment is unique.

Interactive + Content + Partner = Great Marketing Example

It's All About Revenue

We realize the importance of tapping into our own ecosystem, and often team up with our AppCloud partners on events, sponsorships, webinars, co-branded content, and much more. It can be hard to navigate through all the compelling content at conferences and Modern Marketing Experience is no different. Content loading. Content MarketingPlease enable javascript!

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods. When done well, interactive content can be a big hit with prospects and give companies a lot of bang for their buck.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Incorporating Interactive Marketing into Your Content Strategy

Ceros

This post, Incorporating Interactive Marketing into Your Content Strategy , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Not only is reflecting at the midway mark a good idea for your personal projects, it’s also an important exercise for the your content marketing program. Interactive Content 101

Brain Games: Discover the Psychology Behind Interactive Content

B2B Marketing Insider

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […]. The post Brain Games: Discover the Psychology Behind Interactive Content appeared first on Marketing Insider Group. Content Marketing

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive contentcontent that encourages prospects to engage and respond—into the modern marketing mix. Do our buyers want to see interactive content? Period. Cha-ching!

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. You provide the fruit, and I’ll whip up a mouth-watering pie that you just don’t want to stop consuming. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience.

Video Interactivity and Personalization for Effective Content Engagement

It's All About Revenue

In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. The next step is serving up the right content in an effective manner to continue the exchange. One example?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock. There’s so much content produced every day (every hour, and every minute) that consumer attention is a scarce commodity. So how can you, your company, and your content marketing stand apart?

21 Interactive Marketing Examples to Inspire 2017

SnapApp

Is interactive content part of your 2017 marketing plans? We sure hope so, since 93% of marketers feel that interactive content is effective in educating buyers, and 88% feel it differentiated their businesses from competitors’. Together we’ve compiled a list of 21 interactive marketing examples to inspire and motivate you to conquer 2017 with great content.

The Winner? Interactive Content Ignites Demand and Fuels Engagement

The ROI Guy

Although 67% of your prospects rely on content to conduct research and guide purchasing decisions, 74% indicate they have less time to view content now than they did a year ago (DemandGen Report). It’s no wonder that business buyers are extremely selective about the content they consume, and why your content may be left out in the cold. Are you kidding me?

Using Interactive Content to Capture Attention Early in the Buyer’s Journey

B2B Marketing Insider

The post Using Interactive Content to Capture Attention Early in the Buyer’s Journey appeared first on Marketing Insider Group. Content MarketingIf you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital.

Improve Your Content: From Passive to Interactive

The ROI Guy

Marketers are investing a substantial portion of their budget on content, consuming 28% of the average marketing budget, with 55% planning to increase this spending over the next year ( CMI / MarketingProfs). The value your buyers place on content, and the large investments you are making, mean that getting your content marketing mix right is more important than ever.

Interactive Content Marketing 101

Marketing Action

“We live in an age where we are all being bombarded with more content than we can possibly consume. As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Content that you simply read is forgotten or, worse, completely overlooked.” — Kevin Cain, Director of Content Strategy, OpenView.

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. Meet Vidyard’s New Interactive Player, a   monster upgrade to our already-awesome HTML5 video player ! The New Interactive Player: The Evolution of Engagement.

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Visual and video content will become increasing important.” ” — Marketing Insider Group (Content). 14) Kleki.

Tools 91

3 Interactive Content Hacks to Increase Webinar Attendance Every Time

It's All About Revenue

Interactive content gives you the incentives you need to convince your buyers to dial in at the appointed time and soak up all your brilliant content. Wouldn’t it be great if there was a way to know for sure that the webinar content you’re crafting is what your attendees want to hear? Even better, promise your registrants this kind of interaction in advance.

What Is Interactive Marketing?

Ceros

This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This kind of interactivity makes for a much more powerful marketing experience. People Consumers want to interact with brands, not just be passive purchasers of products and services. Personalized Content.

Creating Interactive Content: From Ideation to Sales Alignment to Promotion

SnapApp

There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.”. It’s called Content Land: An Interactive Quest.  .  .

How to Drive Website Engagement? 13 Examples of Interactive Content

SnapApp

To start, offer an immediate and personalized content experience with which your audience can interact. The limits of interactive content are seemingly endless. The interactive content industry is starting to get big – like, really big.  . In 2014, The Wall Street Journal made a commitment to interactivity with its WSJ Interactive video series.

5 Types of Interactive Marketing

Ceros

This post, 5 Types of Interactive Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. As a content marketer, one of my jobs is keeping on top of the latest trends in the field. Often, the content I find is great and the information is solid enough to hold my attention. Interactive Storytelling.

Using Interactive Content to Build a Scalable Account Based Marketing Program

SnapApp

Instead, let’s focus on ways to dramatically improve your outcomes using interactive content. By better engaging , converting , and gathering information from your prospects, interactive content creates the foundation for your account nurturing. Make interactivity your first pick in building out your ABM arsenal – so you get better results, faster.

Four Ways to Beat Out the Competition With Interactive Content

B2B Marketing Insider

Only about 30 percent of content marketers feel like they’re getting it right, but that hasn’t stopped brands from churning out content at a rate that would have been unfathomable just ten years ago. The post Four Ways to Beat Out the Competition With Interactive Content appeared first on Marketing Insider Group. Content Marketing

An Overview of the Interactive Content Spectrum

Ceros

This post, An Overview of the Interactive Content Spectrum , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The trouble is, people use the term “interactive content” to encompass a vast array of different content types. Defining Interactive Content. The Bottom Line.

Fast Forward: Video Content Goes Interactive and Personal

Modern B2B Marketing

And for good reason: 74% of B2B marketers now say video content produces conversions better than other forms of content. On-demand video content primarily has been used for a one-way dialog with online audiences (much like other forms of content). This year, watching videos will become more active–and interactive. Whoa, wait a minute, WHAT?! From data to insights.

John Legend Coming to Interact 2014

It's All About Revenue

by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Content Marketing

7 Easy-to-Use Interactive Content Tools You Should Explore

Hubspot

To read more content like this, subscribe to Agency Post. Aware that the one-sided approach is less than desirable, why do marketers continue to pump out the content equivalent to this all-too-familiar bad date? To give you a better idea of what we're talking about, we've pulled together a list of seven easy-to-use tools for creating more dynamic content. Lookbooks. Magazines.

5 Amazing B2B Examples of Interactive Content

SnapApp

” Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. Optum.

Create More of the Right Content Experiences With Interactive Content

SnapApp

In my role as the head of the customer success program  here at SnapApp, I talk to a lot of customers struggling with the same question: should I create more content, or better content? recent post on the BuzzSumo blog argued that the future of content is more content. Others in the content marketing community are pushing for less but higher-quality content.

5 Ways To Create Interactive Content and Maximize Your Marketing Budget

Modern B2B Marketing

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. But when it comes to content marketing, is it possible to have too much of a good thing? Interactive Infographic.

Experience “Content Land: An Interactive Quest” [Infographic]

SnapApp

Audiences want new content formats that allow them to more personally engage and participate with the brand. This is where interactive content bridges the gap. To showcase how interactive experiences can work for you, we created “ Content Land: An Interactive Quest. ”. How can interactive content work for you? What interactive content can do.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

The fundamentals of long-form expository content have remained the same for decades, and they’re not likely to change anytime soon. Interactive storytelling, however, involves a whole new set of best practices. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy.