Trending Sources

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual contentinteractive websites—can be way more engaging. These sites draw the viewer inside rich stories with stunning photography, videos, words, and interactive elements that create a stimulating personal experience. Full disclosure : Visually produced this content.

Your Next Practice: Interactive Value-focused Content

The ROI Guy

As B2B buyers leverage more content to help make better purchase decisions, buyer sentiment is clear: All content is not created equal. They don’t need more content. The closer the content replicates personalized expert advice and focuses not on a product-pitch, but on the value of potential solutions, the better. The ROI of Interactive Value-Focused Content?

How to Use Interactive Quizzes to Make Your Sales Team Smarter

Act-On

We like our pretty interactive content , don’t we? We know why we truly, madly, deeply love our interactive content (and it’s got nothing to do with ourselves – and everything to do with our customers). Interactive Quizzes Deliver the Goods. When done well, interactive content can be a big hit with prospects and give companies a lot of bang for their buck.

The State of Interactive Content

Vidyard

If you read the Vidyard blog you’ve probably heard of interactive content. To understand where interactive content came from, you have to understand where content marketing came from. A few years ago, there came a point where internet ads were so ubiquitous that they all became white noise to users, even if they were actually interested in the product being advertised.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI.

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Author: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. You provide the fruit, and I’ll whip up a mouth-watering pie that you just don’t want to stop consuming. I am frequently handed pieces of static content in different stages of completion and asked to throw in something special to make it an interactive content experience.

Brain Games: Discover the Psychology Behind Interactive Content

B2B Marketing Insider

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […]. The post Brain Games: Discover the Psychology Behind Interactive Content appeared first on Marketing Insider Group. Content Marketing

Video Interactivity and Personalization for Effective Content Engagement

It's All About Revenue

In our last post on creating digital 1:1 conversations with video, I explained how combining video with marketing automation and interactivity helps you define the individual person at the other end of the conversation – both who that person is and what that person needs. The next step is serving up the right content in an effective manner to continue the exchange. One example?

Why Your Content Plan Must Include Interactive Content

Modern B2B Marketing

Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive contentcontent that encourages prospects to engage and respond—into the modern marketing mix. Do our buyers want to see interactive content? Period. Cha-ching!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

3 Interactive Content Hacks to Increase Webinar Attendance Every Time

It's All About Revenue

Interactive content gives you the incentives you need to convince your buyers to dial in at the appointed time and soak up all your brilliant content. Wouldn’t it be great if there was a way to know for sure that the webinar content you’re crafting is what your attendees want to hear? Even better, promise your registrants this kind of interaction in advance.

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock. There’s so much content produced every day (every hour, and every minute) that consumer attention is a scarce commodity. So how can you, your company, and your content marketing stand apart?

The Winner? Interactive Content Ignites Demand and Fuels Engagement

The ROI Guy

Although 67% of your prospects rely on content to conduct research and guide purchasing decisions, 74% indicate they have less time to view content now than they did a year ago (DemandGen Report). It’s no wonder that business buyers are extremely selective about the content they consume, and why your content may be left out in the cold. Are you kidding me?

What Is Interactive Marketing?

Ceros

This post, What Is Interactive Marketing? written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. This kind of interactivity makes for a much more powerful marketing experience. People Consumers want to interact with brands, not just be passive purchasers of products and services. Personalized Content.

5 Types of Interactive Marketing

Ceros

This post, 5 Types of Interactive Marketing , written by Meg Cannistra , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. As a content marketer, one of my jobs is keeping on top of the latest trends in the field. Often, the content I find is great and the information is solid enough to hold my attention. Interactive Storytelling.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Improve Your Content: From Passive to Interactive

The ROI Guy

Marketers are investing a substantial portion of their budget on content, consuming 28% of the average marketing budget, with 55% planning to increase this spending over the next year ( CMI / MarketingProfs). The value your buyers place on content, and the large investments you are making, mean that getting your content marketing mix right is more important than ever.

An Overview of the Interactive Content Spectrum

Ceros

This post, An Overview of the Interactive Content Spectrum , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The trouble is, people use the term “interactive content” to encompass a vast array of different content types. Defining Interactive Content. The Bottom Line.

Four Ways to Beat Out the Competition With Interactive Content

B2B Marketing Insider

Only about 30 percent of content marketers feel like they’re getting it right, but that hasn’t stopped brands from churning out content at a rate that would have been unfathomable just ten years ago. The post Four Ways to Beat Out the Competition With Interactive Content appeared first on Marketing Insider Group. Content Marketing

Fast Forward: Video Content Goes Interactive and Personal

Modern B2B Marketing

And for good reason: 74% of B2B marketers now say video content produces conversions better than other forms of content. On-demand video content primarily has been used for a one-way dialog with online audiences (much like other forms of content). This year, watching videos will become more active–and interactive. Whoa, wait a minute, WHAT?! From data to insights.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. B2B Marketing.

Bolster Your Content Strategy With Interactive Video

B2B Marketing Insider

But video doesn’t have to simply be a static asset – new technologies that allow for interactive video are turning videos from single play-through experiences into engaging content pieces. The post Bolster Your Content Strategy With Interactive Video appeared first on Marketing Insider Group. Content Marketing

John Legend Coming to Interact 2014

It's All About Revenue

by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Will we see you at Interact in San Francisco? Content Marketing

5 Amazing B2B Examples of Interactive Content

SnapApp

” Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. Due to the nature of a lot of B2B products, services, and industry spaces, bringing the content to life in a way that pops and appeals can be a tricky task, no doubt. Optum.

7 Easy-to-Use Interactive Content Tools You Should Explore

Hubspot

To read more content like this, subscribe to Agency Post. Aware that the one-sided approach is less than desirable, why do marketers continue to pump out the content equivalent to this all-too-familiar bad date? To give you a better idea of what we're talking about, we've pulled together a list of seven easy-to-use tools for creating more dynamic content. Lookbooks. Magazines.

5 Ways To Create Interactive Content and Maximize Your Marketing Budget

Modern B2B Marketing

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. But when it comes to content marketing, is it possible to have too much of a good thing? Interactive Infographic.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

The fundamentals of long-form expository content have remained the same for decades, and they’re not likely to change anytime soon. Interactive storytelling, however, involves a whole new set of best practices. To help you get started with interactive design, I’ve compiled some best practices around user experience, information architecture, and visual pedagogy.

53 Questions to Help You Choose the Right Interactive Content Creation Platform

It's All About Revenue

You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. What content types are you most interested in initially?

Hacking Audience Attention Spans With Interactivity

B2B Marketing Insider

The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. Content MarketingAccording to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era. What’s happening to our ability to focus? […].

Brain Games: Discover the Psychology Behind Interactive Content

SnapApp

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it works, and what’s happening behind the scenes. Consumption of Interactive Content. Overall, visual content is 40 times more likely to be shared, too. Content loading.  .

3 Surprising Benefits of Interactive Content

SnapApp

So you’re thinking about using interactive content. What you might not know is that apart from being fun, interactive content also has major benefits for marketers. In a recent webinar , Customer Success Manager Michelle Chin and I went through three reasons interactive content is getting amazing results for marketers – and how to get started with interactivity.

Interactive Story Apps and Narrative Technique

Ceros

This post, Interactive Story Apps and Narrative Technique , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. It will surprise no one, then, that I’ve a been intrigued by interactive story apps since their inception. Not all interactive stories have to be purely digital. Content Inspiration

Boost Lead Scoring With Interactive Content [Infographic]

SnapApp

Scoring and nurturing leads can be a challenge without engaging content. Interactive content lets you take the analysis and guess work out of trying to determine the specifics your users are looking for, and helps you build stronger more robust profiles. Here are three ways interactive content can boost your lead scoring program: 1. Collect more & better data.

4 Simple Rules for Creating Interactive Content

SnapApp

Interactive content is an incredibly powerful tool for content marketing. Its visual, interactive form reaps high engagement rates and offers the two-way conversations audiences crave. Because of its powerful impact, marketers assume that it takes a lot more effort to create interactive content than your average blog post. Content loading. 4.

Rules 28

Using Interactive Content to Build a Scalable Account Based Marketing Program

SnapApp

Instead, let’s focus on ways to dramatically improve your outcomes using interactive content. By better engaging , converting , and gathering information from your prospects, interactive content creates the foundation for your account nurturing. Make interactivity your first pick in building out your ABM arsenal – so you get better results, faster.

15 Clever Examples of Interactive Print Ads

Hubspot

To read more content like this, subscribe to Agency Post. To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. This post originally appeared on Agency Post. Print ads were once the standard format for creative advertising. You would think the category is void of innovative ideas, but that’s certainly not the case. 11) Sonera.

How Qvidian Accelerated Sales Using Interactive Content

SnapApp

What does this mean for me ?” is a common spoken and unspoken question from prospects, and sales organizations that can tell the right story or demonstrate value through content get to that “a-ha” moment much faster. And what better way to bring a five-tier model to life than through an interactive assessment ? The Challenge. The Solution. The Results. Congratulations, Qvidian!

Bolster Your Content Strategy With Interactive Video

SnapApp

But video doesn’t have to simply be a static asset – new technologies that allow for interactive video are turning videos from single play-through experiences into engaging content pieces. But with all the opportunities for interactive video assets, what’s the best place to get started? Content loading.  . Content loading Let’s take a look. Landing Pages.

Interactive Video: SnapApp Announces the Next Best Thing in Interactivity

SnapApp

Interactive content and video are two of those things – awesome separately, but even better combined. That’s why we’re excited to announce we’ve teamed up with Brightcove to offer in-video interactive content at the click of a mouse. Why Interactive Video? Video is a powerful format for content marketers. How Does Interactive Video Work?

Unique Ideas for Your Interactive Content Marketing

ion interactive

In the world of Interactive Content, there is one thing that can always be counted on — change. The processes, techniques, and strategies that are used to build interactive experiences are constantly evolving. There are many elements that can be leveraged to tell your story using interactive content. An Interactive Report! The answer to the problem?