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| Page 1 of 36 | Previous | Next | ANNUITAS GROUP FEBRUARY 9, 2012 Interview with Ardath Albee, CEO of Marketing Interactions Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. AG: Content marketing is a hot topic and like many other hot topics today definitions vary and everyone wants to jump in and give their own spin. As a leader in this space, please define once and for all – what is content marketing? m not sure there’s a once and for all answer because the practice of content marketing continues to evolve. This is why there’s so much said about the value and helpfulness of the content we publish. | | | | | | |
| IT'S ALL ABOUT REVENUE FEBRUARY 20, 2013  3 Ways Interactive Content Can Boost Email Performance by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Considering using interactive content in your next email campaign to: 1. | B2B MARKETING INSIDER JUNE 9, 2011  Will Content Strategy Save Marketing? They are responding at rapidly decreasing rates to marketing messages and consuming more and more content on their own terms. They want content created for their needs. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy? The biggest challenge in Content Strategy? How To Get Started In Content Strategy? | SAZBEAN SEPTEMBER 2, 2010  8 Ways to Increase Social Media Interaction If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Until you’ve grown your audience, distribute your content out through your various social networks and share it anywhere it makes sense. | | | | | | | | |
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ACHIEVE MARKET LEADERSHIP | MONDAY, DECEMBER 10, 2012  The New SEO Rules in a Content Marketing World
How can content marketing organizations remain search-friendly while adhering to best practices in social media? Not long ago creating content that humans want to read and creating content pleasing to search engines were mutually exclusive. According to Rand Fishkin at SEOmoz, the 5 best practices of content marketing while maximizing SEO search in an ethical way are: Create content that people will have an incentive to share. Put all your content on the same domain/subdomain. Don’t separate your brand from your content. Interactive MORE >> -
 The Death Of SEO: The Rise of Social, PR, And Real Content
“Invest in real, valuable, relevant content that your audience wants. InteractiveInteresting article on the death of SEO as we know it…it’s hardly about the links anymore but more about the metrics of engagement on your site. Grow your internal thought leaders to where they can add value to your audience and positioning in the market. Follow internal SEO practices to make sure it is found and sees the light of day. Take the time to make it so compelling so people talk about it and share it.” ” Read the full article here. MORE >> -
THE ROI GUY | TUESDAY, SEPTEMBER 13, 2011 What is an Interactive White Paper?
An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions. Based on the profile, the white paper content intelligently fine tunes itself to be more relevant and personalized for a prospect’s particular research and needs. interactive smart content interactive white paper Demand Generation Pisello Alinean MORE >> -
 Are Content Curators the power behind social media influence?
Traditionally, there has been a 1-9-90 rule when it come to creating and consuming content: There’s a new element in this equation, though: Content Curators — people who make a practice of finding content relevant to their friends and followers, and then sharing links to that content. I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization. . The click-through-rate for this curator’s content. MORE >> -
ACHIEVE MARKET LEADERSHIP | TUESDAY, SEPTEMBER 11, 2012  Ten Ways To Be Retweetable
Content is king. Read more content behind these tips here. InteractiveWe recently ran across these 10 good tips to keep your Twitter marketing on track… . Stop Tweeting from Facebook (and other forms of automation). Tweet more than once a day. Use Hashtags. Thank the people that retweet you. Retweet other people. Make the tweet 120 characters or less. Grammar Matters. End the Mindless Repetition. Shorten Your Links. MORE >>
- A Look At the Social Landscape ACHIEVE MARKET LEADERSHIP | TUESDAY, APRIL 17, 2012
- Content Marketing: What Content People Share And Why They Do It CONVERSIONATION | SUNDAY, MAY 22, 2011
- Content Strategy Visualized – The Blog Tree Sprouts New Growth B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 22, 2011
- Mapping Content to the Sales Funnel AND Buyer types BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
- Mapping Content to the Sales Funnel AND Buyer types BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
- When are Interactive White Papers best used in the sales & marketing process? THE ROI GUY | TUESDAY, SEPTEMBER 13, 2011
- Content Marketing Tactics Now Critical to All Businesses [INFOGRAPHIC] JUNTA 42 | THURSDAY, FEBRUARY 9, 2012
- 3 Quick Tips For Increasing Response Rates With Gated Content IT'S ALL ABOUT REVENUE | MONDAY, MARCH 11, 2013
- Top Eight Reasons B2B Marketers Use Content Curation MARKETING TO BUSINESS EXECUTIVES BLOG | MONDAY, DECEMBER 5, 2011
- Content Marketing Strategy – Step 1: How to Perform a Content Audit FUNNEL FOCUS | MONDAY, AUGUST 1, 2011
- How to Maintain Great Content Curation THE EFFECTIVE MARKETER | TUESDAY, JUNE 19, 2012
- Oracle Real-Time Decisions Empowers Business Users CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 26, 2011
- Content Marketing Budgets Increasing B2B MARKETING BLOG | FRIDAY, FEBRUARY 26, 2010
- Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 18, 2012
- How does Alinean decide which customer profile data points to use in order to personalize the Interactive White Paper? THE ROI GUY | TUESDAY, SEPTEMBER 13, 2011
- Time, attention, and the content creation curve GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 6, 2013
- 5 Ways to Use B2B Social Media to Improve Content Sharing ACHIEVE MARKET LEADERSHIP | WEDNESDAY, SEPTEMBER 5, 2012
- 8 Content Marketing Ideas You Haven’t Tried IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 9, 2013
- Your Content Marketing Must Become Convenient DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 6, 2012
- Content Curation And 12 More Content Marketing Terms Defined B2B MARKETING INSIDER | THURSDAY, MARCH 29, 2012
- A Better Way to Go Mobile – Interactive White Paper (powered by Alinean) THE ROI GUY | TUESDAY, MAY 15, 2012
- The Online Community Content Map – Part One LEADER NETWORKS | MONDAY, NOVEMBER 26, 2012
- What Makes Good Online Marketing Content? SOCIAL MARKETING FORUM | WEDNESDAY, JANUARY 26, 2011
- Using Content to Build Trust in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 1, 2010
- How To Generate ROI (Return On Interesting) With Content Marketing B2B MARKETING INSIDER | TUESDAY, DECEMBER 20, 2011
- Is The White Paper Dead for B2B Marketing? BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 26, 2010
- PR and Blogging Outreach: Practical Tips WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 4, 2007
- OpenText Enterprise Content Management IWP THE ROI GUY | FRIDAY, DECEMBER 7, 2012
- Monday Marketing Term: Content Mapping MARKETING GENIUS BLOG | MONDAY, APRIL 26, 2010
- You want creative website copy…really? (Part I) BUYEROLOGY | WEDNESDAY, SEPTEMBER 21, 2011
- Content, Content Everywhere B2B MARKETING BLOG | THURSDAY, JANUARY 21, 2010
- Is Your Industrial Content Marketing Reaching a Dead End? INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 5, 2012
- How To Create Killer Content: Speak To A Customer B2B MARKETING INSIDER | THURSDAY, JANUARY 13, 2011
- 20 B2B Marketing Blogs You Need To Read B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
- 3 Types of Content that Can Bring In More Leads IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 25, 2013
- Customer And Content Are King In The Future of Marketing B2B MARKETING INSIDER | THURSDAY, FEBRUARY 7, 2013
- A process to connect social media, content marketing and sales GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 20, 2011
- Are you a content marketer or a content carnie? GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 23, 2012
- Have The Right Content. Help Your Buyers. Get More Customers. B2B MARKETING INSIDER | THURSDAY, OCTOBER 20, 2011
- Are You Crushing Your Customers with Content? IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 5, 2011
- Industrial Marketing Content that Helps Buyers INDUSTRIAL MARKETING TODAY | WEDNESDAY, JANUARY 25, 2012
- Value-Focused Content Marketing a Requirement THE ROI GUY | WEDNESDAY, MAY 16, 2012
- Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 20, 2012
- The 3 Essential Elements Of Successful Content Marketing ACHIEVE MARKET LEADERSHIP | FRIDAY, JULY 6, 2012
- Viral marketing: the pandemic is over BEYOND | FRIDAY, AUGUST 21, 2009
- Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration THE ROI GUY | FRIDAY, OCTOBER 21, 2011
- What You Should Know Before Developing Industrial Blog Sites INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 23, 2012
- You want creative website copy…really? (Part II) B2B MARKETING BLOG | TUESDAY, OCTOBER 4, 2011
- Content Marketing in a Blink (Infographic) ACHIEVE MARKET LEADERSHIP | FRIDAY, AUGUST 31, 2012
- Reeling in B2B Customers with Video B2B MARKETING BLOG | WEDNESDAY, APRIL 20, 2011
- Optimize Content Marketing by Facilitating the Buyer’s Journey THE ROI GUY | WEDNESDAY, MAY 4, 2011
- Swyft Offers Low-Cost Interaction Management Software as a Service CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 9, 2011
- 5 Best Practices You Can Borrow From This Email Campaign THE POINT | FRIDAY, JANUARY 13, 2012
- 10 Interesting Content Ideas for You AD YOUR COMMENT HERE | THURSDAY, JULY 21, 2011
- Marketing Innovation Content Chat: It’s All About The Customer B2B MARKETING INSIDER | THURSDAY, MAY 23, 2013
- Great Content Marketing Case: the Vocus Social Media Strategy Tool CONVERSIONATION | THURSDAY, SEPTEMBER 15, 2011
- Mobile Marketing — Take the first step B2B MARKETING BLOG | TUESDAY, SEPTEMBER 20, 2011
- A preview of the first interactive iPad Book — and marketing innovation GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MAY 6, 2011
- The Payoffs Of Real Customer Centric Marketing IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 10, 2013
- Drive Leads, Qualify, Nurture with Personality Tests IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 5, 2013
- Social Interaction Designers are gunning for your website GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 14, 2010
- Why Google+ Matters to Business ACHIEVE MARKET LEADERSHIP | MONDAY, MARCH 26, 2012
- Was Social Media Your Weakest Link in 2009? B2B MARKETING BLOG | FRIDAY, DECEMBER 11, 2009
- Using Editorial Calendars in B2B Content Marketing MARKETING INTERACTIONS | THURSDAY, JULY 1, 2010
- Online video ads for the visually literate society – Rich Media is becoming “richer” B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 25, 2009
- Mobile content marketing and content consumption: data and evolutions CONTENT MARKETING EXPERIENCE | WEDNESDAY, FEBRUARY 20, 2013
- Learnings From A Content Strategy Hangout AVITAGE | TUESDAY, FEBRUARY 19, 2013
- Best Interactive PR Articles and Blog Posts of 2009 WEBBIQUITY | MONDAY, APRIL 5, 2010
- Fuel the Content Marketing Fire ACHIEVE MARKET LEADERSHIP | MONDAY, APRIL 16, 2012
- Iron Mountain Cost Savings Advisor Interactive White Paper THE ROI GUY | TUESDAY, NOVEMBER 29, 2011
- Social Media Budget Ratio in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
- Content in Context: How Sharing Equals Creating Content CONVERSIONATION | SUNDAY, SEPTEMBER 23, 2012
- Content Can Differentiate Industrial Companies When There’s Parity in Value Propositions INDUSTRIAL MARKETING TODAY | TUESDAY, OCTOBER 9, 2012
- Wanted! Online newsrooms with remarkable content. B2B MARKETING BLOG | MONDAY, JANUARY 18, 2010
- What is the most effective SEO Tactic? Creating Content! INBLURBS | THURSDAY, MAY 3, 2012
- The Evolution of Content Marketing – An SEO View: UK Edition MODERN B2B MARKETING | MONDAY, OCTOBER 22, 2012
- Content curation platforms: in-depth review of Intigi CONTENT MARKETING EXPERIENCE | SATURDAY, MARCH 16, 2013
- Creating Engagement in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 2, 2010
- The History of #SXSW [Infographic] IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 2, 2011
- White Papers are Influence Kings, But Need Personalization to Maintain Crown TOM PISELLO | TUESDAY, JANUARY 25, 2011
- Convince Execs to Convert to Content Marketing MARKETING INTERACTIONS | MONDAY, FEBRUARY 20, 2012
- SEO: Not Just for Programmers Anymore B2B MARKETING BLOG | THURSDAY, AUGUST 11, 2011
- Why a Content BOM is Crucial to a Successful Industrial Web Design INDUSTRIAL MARKETING TODAY | SUNDAY, SEPTEMBER 2, 2012
- The 4 P’s to Social Media Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 21, 2010
- Content Strategy Must Reach Beyond Marketing MARKETING INTERACTIONS | SUNDAY, MAY 6, 2012
- Content Investments Effective When Aligned to Facilitate Buyer’s Journey THE ROI GUY | SATURDAY, DECEMBER 10, 2011
- 14 SXSWi Sessions for B2B Marketers IT'S ALL ABOUT REVENUE | MONDAY, MARCH 5, 2012
- Content Marketing Delivers Lead Insight to Sales INDUSTRIAL MARKETING TODAY | THURSDAY, NOVEMBER 10, 2011
- Brand Journalism, Disclosure and Sponsored Content B2B MARKETING INSIDER | TUESDAY, MAY 15, 2012
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