KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent,” says CMI.

Education 120

Education Tactics B2B Marketing Practices 120

Marketing Craftmanship

JANUARY 27, 2015

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. Research integrity was an issue long before the internet became the platform for content marketing. And this marketer has been guilty of that sin. And over the years we’ve lost work as a result.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. The trick here is to only include information that’s actually important to know.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Marketing Insider Group

FEBRUARY 13, 2023

I wrote about that in “ Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence “ and the extremely positive feedback validated that others are seeing and experiencing the same. Their recommendations are spot-on, and I encourage everyone to review the ABM benchmark research and view the on-demand webinar.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Zoominfo

SEPTEMBER 22, 2023

The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent. We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. When do you start doing content ideation?

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder.

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Gartner 117

Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. Meticulously validate AI-derived findings. And that’s being charitable.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! Second, B2B vendors lack critical content marketing assets designed to support the buying process.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

ClearVoice

DECEMBER 18, 2023

A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. Your research into your target audience informs your buyer personas. Research your audience thoroughly. And finally, validate your personas.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Content Standard

MAY 22, 2019

Creating original research is a win-win for marketers and consumers. This, in turn, helps consumers, who receive the benefits of products, services, and content that addresses their unique problems, questions, interests, and needs. But many content management and strategy problems can be solved through accurate audience insights.

Research 98

Research Sample Planning Brand Identity 98

NetLine

APRIL 11, 2024

Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. million first-party content registrations. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

SendX

MARCH 18, 2021

All you have to do is collect this information. According to a survey by ThinkJar , only one out of every 26 customers is likely to share their complaints with a brand, while the other 25 won’t say a word. According to SurveyMonkey research , 91% of consumers think companies should listen to their feedback to fuel innovation.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Buyers are fed-up with irrelevant, unhelpful B2B content. Delivering the content we ‘think’ our customers want has proven ineffective.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Webbiquity

JANUARY 18, 2024

So, do your research. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Create and validate segments The third step will create and validate segments based on the collected and analyzed data.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

sagefrog

APRIL 16, 2024

Providing the right information and support at each stage can guide potential customers toward purchasing and ultimately improve your sales success. For instance, during the awareness stage, providing educational content can help attract and engage potential customers. Foundational research plays a crucial role in this process.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. Comprehensive Company Information.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

AUGUST 1, 2019

Content was updated August 1, 2019. With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data.

Research 81

Research Process Planning Marketing Budget Creation 81

Convince & Convert

DECEMBER 15, 2023

If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. to get through. due to these efforts.

Rules 151

Rules Planning Brand Identity Branding 151

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

KoMarketing Associates

DECEMBER 16, 2014

Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Chart: What Content Sources Do Customers Trust? What are your thoughts on this survey?

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

Hubspot

JANUARY 30, 2020

Despite the growing number of benefits that Instagram Stories offers brands, crafting good content still takes time, energy, and brainstorming. As you build your social media content strategy for 2020, you might be asking yourself, "What type of Instagram Story format do people actually engage with?". A Mix of Content.

Research 101

Research Work Management Storytelling Custom Publishing 101

Binary Demand

JULY 21, 2023

It also helps optimize marketing campaigns, personalize messages, and deliver the right content to the right audience. Ultimately, business data empowers businesses to make informed decisions, drive sales growth, and stay ahead in competitive markets. It encompasses discrete data with fixed values that may fluctuate over time.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Image credit: HubSpot No one likes to be pressured.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Craftmanship

JANUARY 20, 2017

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. With very little expectation that such shoddy market research would qualify for exposure in the financial press, and dreading inquiries from journalists asking about our research methodology, the press release went out.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

Martech

MAY 26, 2023

It shouldn’t create 100% of your content, but it can be part of your content creation. Content creation still requires the invaluable human element. Data-driven insights for targeted content Imagine having a crystal ball that reveals the preferences and needs of your target audience.

Marketing AI 92

Marketing AI Work Management B2B Marketing Management 92

BDB

AUGUST 9, 2023

The ever-evolving B2B marketing landscape means that informed (and quick) decision-making is increasingly critical – especially if brands want to stay flexible to maintain a competitive edge and achieve commercial success long-term. More importantly, it leads to testing your assumptions and validating (or reshaping) your customer knowledge.

B2B Marketing 26

B2B Marketing Peer-to-peer Planning B2B 26

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives.

CMS Development 115

CMS Development SEO Trends API 115

ClearVoice

MAY 29, 2023

These characters are created based on research, data, and insights from actual customers. Buyer personas can inform a wide range of marketing activities. Including content creation, advertising, and even product development. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

ClearVoice

JANUARY 11, 2024

Determining Your Target Audience Research , research, research. A certain amount of this information will likely come to you from your product team, and some may already exist if you’re an established brand. But when it comes to your target audience, there’s no such thing as too much information.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

QuanticMind

JULY 27, 2023

In surveying more than 200 marketing and advertising professionals —spanning agencies, non-profits, and publishers—we found that 86.6% Another risk of AI is the authenticity, quality, and validity of the content it produces. of them believe AI will radically transform the industry in the next 3 to 5 years. Let’s dive in.

Generation 52

Generation Advertising Agencies Paid Search Agency Validation 52

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278