Content Standard

NOVEMBER 2, 2018

Marketers frequently laud social media as the “holy grail” of audience engagement. But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. So why do people choose to share one piece of content over another?

Social Media 109

Social Media Media Word of Mouth Content 109

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. What is content curation?

Curation 141

Curation Content Social Media Custom Publishing 141

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

MARCH 8, 2024

We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Is it focused on marketing applications of generative AI?

Marketing AI 104

Marketing AI Training Generation Budget Programs 104

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Biznology

NOVEMBER 2, 2020

They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. A content offer is the most effective way to persuade visitors to give you their contact information. Or invite them to sign up for your newsletter. Identify their company.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Scoop.it

SEPTEMBER 28, 2022

In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. The result is a curated collection of content that is tailored to a specific audience. 5 successful marketing campaigns based on content curation. M followers today.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Sprout Social

OCTOBER 8, 2020

Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. The goal is to never have a content pipeline that dries up. Content ideation stage. Here are some ways to work on your content ideation.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

Biznology

AUGUST 13, 2020

When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently. This is where content segmentation comes into play.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Convince & Convert

APRIL 18, 2012

She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. DivvyHQ lets you set up and keep track of tons of different types of content on multiple calendars at once.

Paid Content 156

Paid Content Social Media Tools Product 156

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? What kind of content are they publishing on their blog? It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. For example, analyzing your competitor’s social media might reveal gaps in your own strategy.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

Social Media 91

Social Media Class Word of Mouth Media 91

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. Email marketing helps you drive conversions and revenue by delivering quality information that helps your customers achieve their goals.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Huptech Web

NOVEMBER 3, 2023

It doesn’t matter if you’re crafting buttons for your product pages, contact support, or email newsletters. The number of CTAs your e-commerce site needs and placement depends on several factors, including your website’s design, content, and user experience goals.

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

Convince & Convert

AUGUST 22, 2012

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Recent updates to the platform have made life a little easier on social media marketers. Filter Social Media Traffic. What: Create advanced segments for your social media channels.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Parse.ly

AUGUST 22, 2019

I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. The strategist in me wants to understand how trends in social media influence a business’s potential to grow.

Social Media 81

Social Media Traffic Media Privacy 81

Content Standard

AUGUST 31, 2021

As a brand marketer, you invest time, talent, and capital to create excellent content that engages audiences and drives revenue. Without the right call to action (CTA) strategy, however, that content loses the opportunity to perform as effectively as it could. How Brand Marketers Use CTAs CTAs appear in content in a variety of ways.

Top of Funnel 101

Top of Funnel Best Practices Newsletter Banners 101

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. Nearly 30 percent of consumers invested in changes to their homes, while other categories such as clothing and cosmetics are just beginning to rebound.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Salesforce Marketing Cloud

JANUARY 4, 2024

Table of contents What is drip marketing? Content is pre-written or dynamic, based on the maturity of the company using drip marketing. Once you get your leads, you can figure out how to provide relevant content over time, which helps you chart and respond to the different stages of your customers’ journey.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

ClearVoice

SEPTEMBER 4, 2020

Knowledge is power — but only if your knowledge is actually based on accurate information. Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Content marketing statistics for SEO. Content marketing statistics for local search.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Content Standard

SEPTEMBER 17, 2019

When the PESO model —the confluence of paid, earned, shared, and owned media—was unveiled roughly five years ago, it solved marketers’ key question: “I have content, now what?” Or do all these changes in social media algorithms mean it’s best to get back to the drawing board?

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Scoop.it

JANUARY 11, 2024

Establish credibility and expertise Your customers are saturated with information and marketing messages, so how can you stand out in the crowd? One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. High-quality content creation is a great way to establish brand authority.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

BenchmarkONE

JANUARY 30, 2020

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation , a lot of good things can happen. But, before you go creating content without any real idea of how it matters or where to use it, think about your customers and your ideal audience.

Work Management 89

Work Management Marketing Management Content Case Study 89

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Outgrow

JANUARY 9, 2021

How to Create Content Engagement Strategy With the Right Metrics. Content engagement is often taken as the holy grail for many marketers. Looking at content analytics can help determine if a strategy is working and make any adjustments necessary. A marketing funnel generally has 4 categories: Awareness. Engagement.

Top of Funnel 105

Top of Funnel Marketing & Strategy Funnel Advertising Advertising Funnels 105

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. Before you dive in, define your content hierarchy. Core topics.

Process 53

Process Optimization Curation RSS 53

DivvyHQ

NOVEMBER 7, 2018

We feel the same way about the 2018 fan favorites for content tools selected by Content Marketing Institute’s community. You won’t find a collection of people with more passion and knowledge around all things content, so CMI’s audience research holds a great deal of sway in our world. Friends in High Places.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

Kevin Indig

JUNE 19, 2023

link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. In a world where anyone can create content with AI, the big question is what still makes content valuable. link ] 3/ 8,000 Subreddits went dark to protest platform changes.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Parse.ly

JULY 7, 2022

Real-time content analysis is essential for staying on top of rapidly evolving news and trends. Ultimately, real-time content analysis helps you make content decisions that need to happen right now with the most current data. Table of contents. What is real-time content analysis? What is real-time content analysis?

Analysis 52

Analysis Paid Search Agency Companies Media 52

Go Beyond SEO

JULY 5, 2021

The information you learn in that consultation can open your eyes to options you haven’t considered, and make an overall difference in your business planning. If you don’t already, be sure to subscribe to marketing blogs and newsletters. Subscriptions to relevant content allow the information to come to you. .

Planning 125

Planning Advertising Agencies Paid Search Agency Ad brokers 125