Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Invest in content, content, content. What is local search marketing?

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

SmartBug Media

DECEMBER 19, 2022

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Lake One

APRIL 23, 2019

If ‘Content is king’, SEO is most definitely queen. The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

JANUARY 24, 2020

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Not only are they used to differentiate important pieces of content, but they hold weight with keyword relevancy and readability. Header Tags and SEO. Google favors headers.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Hubspot

NOVEMBER 9, 2016

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. Now what?".

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Outbrain

JUNE 18, 2018

The snippet pulls the most relevant content from the linked page to give users the answer they need without having to navigate away from the Google results page. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs.

CTR 50

CTR Features Organization SERP 50

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. How else will they find your content and website?

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Moz

FEBRUARY 24, 2021

This is especially true when it comes to video content on sites like YouTube and TikTok. Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click. Prime examples of this include the use of SEO tools and content management systems.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Webbiquity

APRIL 2, 2019

So what are these SEO factors, and why should content creators and marketers pay attention to them if they want to increase their digital presence and performance? Content Length. Long-Tail Keywords Perform Best. Video Content Is Growing. Content Length. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Copy and paste the contents of this spreadsheet into a tab on the first spreadsheet. Action item: Update the post with additional content, more recent links, etc. Delete Columns D-K.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. The thing is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. It's in the Numbers.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

JANUARY 26, 2017

Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. Video marketing is an engaging content format that can diversify traffic. In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

JANUARY 20, 2020

That's where we start — constantly refining a list of competitors we want to keep an eye on, and whose content strategies we think are worth taking inspiration from," Becker told me. For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.".

Keywords 84

Keywords Hubspot SEO Research 84

Moz

FEBRUARY 20, 2019

For context, this blog started off with content for the first two years before they launched their flagship product. Now, they sell a catalogue of products highly relevant to their content and, thanks to one of the most entertaining Shark Tank episodes ever aired, they have acquired investments and a highly engaged niche community.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

NOVEMBER 1, 2016

SEO is about building a strong content foundation that earns you more attention as time goes on. It's a long-term investment that has a lower cost with slower rate of return. Its value doesn't reside in only a few specific high performing pages — the collective value starts boosting newer content as well. On-page SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

MARCH 26, 2013

And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs?

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

JANUARY 13, 2012

As it turns out, one of the easiest methods of doing all this is through content creation. If you're trying to build your online authority -- like most smart marketers are -- these are the ways you can use content to get the job done. Create Niche Content. The smartest content creators don't care about sounding smart.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Hubspot

MARCH 15, 2018

Confusion is a common issue facing digital content marketers -- and we want to help. Want to learn more about content creation, strategy, and promotion? Sign up here to take our free Content Marketing Certification course. ). 10 Blog SEO Tips to Search Engine Optimize Your Blog Content. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Hinging on the creation and deployment of relevant, dynamic content, inbound marketing: 1. Attracts search engine crawlers with content-focused ecommerce strategies.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. Content sounds like it was written by an SEO expert from 1999. , but who knows if they're doing everything they should be.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Marketing Insider Group

SEPTEMBER 21, 2020

My own business depends on creating blog content that outranks my competitors. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Navigate the Channel

MAY 22, 2023

Think of keywords as topics, or ideas that form content on a website. Think of them also as the words and phrases regular humans enter in search boxes on any search engine, predominately Google, to find content. TF-IDF analysis: the secret to content quality and relevance. And it can be a fine line to navigate.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

NOVEMBER 4, 2010

Search engines use page URL’s as a major resource for understanding the content of each page of your website. This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Connect with HubSpot :

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Single Grain

OCTOBER 6, 2020

Content refreshing (or content updating or content upgrading) has become increasingly popular among content marketers. HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Here at Single Grain, we also update our content. So is updating content worthwhile?

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Scoop.it

JULY 28, 2022

This is great because SEO is important for getting more eyes on your content. However, failure to build a balance of content and SEO can cause some serious problems down the line. . This article will examine some tips and strategies on how to balance out SEO with content. 9 tips to balance SEO and content.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

ClearVoice

MARCH 26, 2021

What is a content gap analysis? A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. But first, content producers, we need to talk. But first, content producers, we need to talk.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

OCTOBER 15, 2018

Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content. We create great content, but we still don’t seem to rank high in Google for our target keywords.".

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77