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Why Google Magi Will Force You to Rethink Search

Marketing Insider Group

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

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Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)

Marketing Insider Group

Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI.

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4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. For KoMarketing, content marketing provides the fuel for success. Branded versus Non-Branded Search.

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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Google Analytics for Content Marketing: Where to Start.

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Improve Your Google Ranking with Search Intent & Optimization

Contently

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? What is search intent? Or are they searching for a specific individual or business?

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How to Use Google Search Console to Drive More Search Traffic

Content Marketing Institute

Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Continue reading → The post How to Use Google Search Console to Drive More Search Traffic appeared first on Content Marketing Institute.

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Age of SGE: How Will AI Affect Search Traffic in the Next Decade?

Top Rank Marketing

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. As a marketer, here’s what you need to know about Google SGE and the broader impact of AI on search. What is Google SGE?

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