KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

APRIL 16, 2024

Are we delivering content in seconds? Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. And you’ve probably been wondering, what is real-time marketing?

Enterprise Management 111

Enterprise Management Paid Search Agency Planning Marketing Management 111

seo.co

FEBRUARY 3, 2022

Website dwell time is a ranking factor. Are you ready to use games on your website to create breakthrough engagement with your visitors? It describes marketing tactics which use game elements to drive user engagement with your website, application, or brand. Adding Gamification to your Website. billion by 2018.

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Keep content current. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Content4Demand

JANUARY 7, 2021

Marketers are looking for ways to optimize their strategies and content so their company can always stay top-of-mind as buyers move through the funnel and make purchasing decisions. As buyers spend more time doing research before reaching out to sales, they spend a lot of time researching information outside your website.

Intent Data 86

Intent Data Top of Funnel Intent Webinar Metrics 86

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. New websites can be prototyped by answering a few simple questions. Get MarTech!

Godaddy 94

Godaddy Enterprise Management Product Gartner 94

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. 2024 Gartner Top Strategic Trends: [link] Schedule a meeting with Kristin Carey VP, Partner Development. Garbage in. Garbage out.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. Here’s a brief breakdown: First-party data is typically driven by our own websites, landing pages and other direct sources. If you’re not there yet, chances are you will be soon.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

PathFactory

JULY 18, 2022

While there are established techniques you can use to modernize your B2B website today, we want to highlight the one that will leapfrog them all. Why you need to use b2b content personalization to micro-personalize your website. Why attempts at website personalization are failing today’s buyers.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 113

Marketing AI Digital Asset Management Enterprise Management Gartner 113

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

BOP Design

OCTOBER 8, 2019

This demonstrates how prospective clients may feel when they are on a website with a poorly designed user experience. When clients experience shortcomings on your website—like not being able to find what they are looking for or long load times, this causes disappointment and frustration. Good User Flow. A satisfying customer journey.

Design 69

Design Marketing Websites ROI B2B 69

Martech

AUGUST 15, 2023

followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. He has also been a frequent contributor on CDPs to the Gartner Blog Network. LinkedIn: Ben B l oom (2.5K

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Content4Demand

AUGUST 24, 2022

Digital marketing content continues to win viewers, and buyer enablement content offers a shortcut to helping those viewers make better—and faster—buying decisions. Gartner says that 80% of B2B sales interactions between buyers and suppliers will be in digital channels by 2025.

Gartner 87

Gartner Advertising Agencies Paid Search Agency B2B Sales 87

PathFactory

FEBRUARY 8, 2023

AI, and more specifically content intelligence , is transforming B2B marketing by helping businesses offer highly personalized content experiences that help generate better results in the forms of leads and closed deals. It’s about delivering the right content to the right people at the right time. The result?

Top of Funnel 64

Top of Funnel Marketing AI Cold Calling Funnel Advertising 64

Zoominfo

MAY 29, 2018

This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. But, the truth is, optimizing web content for voice search can be tricky, and it can be tough to even know how to begin. Here’s how to optimize your content for voice search: 1.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. And 26% agree that memorable brands take risks with their social content.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Seismic

APRIL 19, 2021

The cherry blossoms WILL bloom again; the weather WILL get warmer and; Percolate — we hope — will be named a Leader once again in Gartner’s Magic Quadrant for Content Marketing Platforms. . A few other highlights stood out to me from the 2021 Magic Quadrant for Content Marketing Platforms.

Marketing Analytics Tools 72

Marketing Analytics Tools Work Management Planning Marketing Management 72

Scoop.it

MARCH 10, 2022

Content is king! Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100

KoMarketing Associates

SEPTEMBER 10, 2020

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before. Marketers Making Temporary-to-Permanent Shifts.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

SmartBug Media

SEPTEMBER 3, 2021

Low-code websites have skyrocketed in popularity in the last few years. And low-code tools are opening new opportunities for marketers to take control of their websites and connect with more leads. What are low-code websites? What are the marketing advantages of low-code websites? More Freedom. Access to Quick Fixes.

Marketing Websites 52

Marketing Websites Planning Marketing Management Inbound Marketing 52

Marketing Interactions

APRIL 26, 2022

This is a huge opportunity for how we develop humanness in B2B content experiences. We can start by dropping the jargon and the “scripts” of how we think marketing and sales content should sound and just talk to our B2B buyers like the professionals they are—as people. Perception is the Linchpin for Humanness in B2B Content.

Top of Funnel 91

Top of Funnel B2B Content Terms and Conditions 91

The ROI Guy

MAY 29, 2018

Your prospects need assistance in tallying Total Cost of Ownership (TCO) and Return on Investment (ROI), which is why most vendors work hard to develop calculators for their websites and sales teams. But buyers are wary of vendor provided content, and if you don’t do your ROI / TCO calculator right, you could be doing more harm than good.

Gartner 45

Gartner Work Management Marketing Management ROI 45

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” The biggest selling factor for Pinterest is its referral potential, as it brings in 33% more referral traffic to user websites than Facebook. What is Pinterest?

Social Media 359

Social Media Advertising Channels Media Business 359

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

OCTOBER 23, 2019

These new jobs include robot monitoring professionals, data scientists, automation specialists, and content curators ( source ). Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). jobs by 2025. Virtual Assistants.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Webbiquity

NOVEMBER 10, 2020

Mismatched Content Type Priorities. Both vendors and buyers use demos and vendor/product websites. But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Information can include various forms of online behavior data like visiting a website, clicking on an ad, attending a webinar, or downloading a PDF. your website, CRM). Source: Gartner.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Conductor

AUGUST 24, 2021

The pandemic has accelerated the growth of online use, with the average American spending six hours and 59 minutes a day consuming content in September 2020. One important component of the digital transformation trend is website migrations. Now’s the time to consider a website migration if you haven’t done one recently.

Digital Transformation 59

Digital Transformation Marketing AI Marketing Websites Marketing & Strategy 59

Webbiquity

OCTOBER 28, 2020

The best place to start is your website. Website activity is easy to track with great detail. Take a look at your website to make sure it: Serves as a trusted resource. Features relevant content. From a marketing standpoint, things have changed when it comes to how to get your website noticed. Is SEO-friendly.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Top Rank Marketing

FEBRUARY 12, 2024

Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics. This is clearly a format that buyers turn to when researching; a Gartner study found that 65% used YouTube to inform recent purchase decisions, more than any other platform listed.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Televerde

SEPTEMBER 21, 2020

Content marketing is taking the lead in effective marketing approaches. Almost 40% of marketers feel content marketing is very important to their marketing efforts. It focuses on providing meaningful, relevant, and consistent content to build a defined audience and yield profitable results. Are Marketers Prepared for Content?

Paid Search Agency 119

Paid Search Agency Content Marketing & Strategy Loyalty 119

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. As the pandemic has ebbed, it appears that the importance of content marketing has actually increased.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52