Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. I have some ways we do primary research to share.

Research 97

Research B2B Marketing Tips B2B 97

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Stevens & Tate

JANUARY 9, 2020

When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Send Out Customer Surveys.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

Tomorrow People

NOVEMBER 25, 2021

It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. Another reason why B2B companies should capture the voice of the customer is the fact that it improves your content marketing results. Online customer reviews.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. With the rapid increase in volumes of data, many marketers have resorted to getting their information from second-hand, or even third-hand information. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. With the rapid increase in volumes of data, many marketers have resorted to getting their information from second-hand, or even third-hand information. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

Optimization 107

Optimization Ideal Customer Profiles Customer Surveys Communities 107

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. User research methods can span from simple to complex. Card Sorting.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Content Standard

MAY 22, 2019

Creating original research is a win-win for marketers and consumers. This, in turn, helps consumers, who receive the benefits of products, services, and content that addresses their unique problems, questions, interests, and needs. But many content management and strategy problems can be solved through accurate audience insights.

Research 98

Research Sample Planning Branding 98

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

BenchmarkONE

APRIL 18, 2019

But in order to get to that point, you absolutely must perform in-depth market research. There are loads more characteristics you could add to your own buyer personas depending what you’re selling and how much information you need on your prospective customers. Focus on identifying both your industry and your content competitors.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

illumin

MAY 9, 2024

It brings personalization to your marketing campaigns because it tells you what resonates with your customers and you can then take advantage of that information to increase audience engagement. One of the most common ways is primary market research. This creates a dynamic and seamless market research experience.

Advertisements 52

Advertisements Advertising Branding Brand Identity 52

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 75

Research Buyer Personas Focus Group Customer Satisfaction 75

Martech Advisor

JANUARY 27, 2020

Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. Use these three tactics instead to power your content with what really matters, says, Nick Chasinov is the founder and CEO of Teknicks. Learn More: Five Ways of Presenting Great Content.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

SmartBug Media

AUGUST 1, 2019

Content was updated August 1, 2019. With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data.

Research 81

Research Process Planning Marketing Budget Creation 81

The Lead Agency

NOVEMBER 14, 2023

Furthermore with the increasing use of the internet for buying and researching products and services, you need to bear in mind that you’re not just competing with your immediate neighbours, but also those online. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Contently

JULY 12, 2017

Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. I’ve been hearing the term “data-driven content” in pretty much every corner of the content marketing universe lately.

Top of Funnel 154

Top of Funnel Peer-to-peer Content CMO 154

ClearVoice

MAY 29, 2023

These characters are created based on research, data, and insights from actual customers. Buyer personas can inform a wide range of marketing activities. Including content creation, advertising, and even product development. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. Then, you can personalize the experience by providing relevant content and resources at every touchpoint.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClearVoice

JANUARY 11, 2024

Determining Your Target Audience Research , research, research. A certain amount of this information will likely come to you from your product team, and some may already exist if you’re an established brand. But when it comes to your target audience, there’s no such thing as too much information.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Martech

SEPTEMBER 21, 2023

We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. This has traditionally been done through surveys, focus groups or other forms of direct communication.

Ideal Customer Profiles 108

Ideal Customer Profiles Marketing AI Profiling Personalization 108

Hinge Marketing

OCTOBER 31, 2016

Market research pays off for professional services firms. In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. In this post I’ll cover the various types of market research available to you.

Research 48

Research Service Planning Ideal Customer Profiles 48

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Digital content creators are reshaping brand strategy for the better. That foundational knowledge is the basis of product design and research.

Product 90

Product Focus Group Social Media Advertising Agencies 90

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Mecs’ team is responsible for all consumer facing marketing initiatives, category management, market research, and ecommerce.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Heinz Marketing

APRIL 12, 2022

It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. In B2B situations, another layer of research is required to know your target customer account and their collective biases in an organization’s purchasing decision.

Ideal Customer Profiles 99

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 99

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. How many times have you created marketing content based on what you think is true rather than what you know is true? Our sales strategy starts with market research.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Stevens & Tate

APRIL 18, 2024

By using automation tools, facilities can send timely, relevant information tailored to the interests and needs of potential residents and their families. These campaigns help build a rapport by providing consistent, valuable content that assists families in making informed decisions about senior care options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. The same principle applies to content. Writing is a creative pursuit, but scaling content is a science. By measuring the right metrics.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Here’s how: Segment size and growth One of the primary metrics to consider is each segment’s size and growth rate.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. They share our content. The emphasis is my own.).

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Heinz Marketing

MAY 29, 2021

Thank you, ON24 for the informational read. How Content Operations Magically Balances Creativity and Scale. Getting content operations right frees marketers to act like creative kids and still produce an efficient, scalable product. Thank you for the informative read, Marie Hattar. Author Talks: Somebody Tell a Joke.

B2B 116

B2B Digital Transformation B2B Sales Customer Satisfaction 116

Circle Studio

NOVEMBER 23, 2021

The metrics are made up of three components: Content loading speed (Largest Contentful Paint – LCP), interactivity (First Input Delay – FID), and visual stability (Cumulative Layout Shift – CLS). B2B buyers crave video content, and they are looking for video content at every stage of the buyer’s journey.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193