multivariate 
Martech
OCTOBER 12, 2023
Features include: Opal, a new way to engage with Optimizely’s AI to surface insights, review recommendations and create new content; and the use of business-focused language learning models (LLMs) to create enhanced AI-generated content that includes specific industry knowledge. FastrAI is built into the Fastr Frontend platform.
Hubspot
MAY 13, 2020
According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. A/B Testing Facebook Ads.
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Tomorrow People
JULY 21, 2021
No longer limited to the traditional domain of marketing, e.g. content, SEO, PR and so on, growth marketers’ have a big-picture remit to consider all operations and find opportunities for breakthrough results. Another example of growth marketing comes from Facebook. This helps to make clearer decisions on which activities to pursue.
Martech
FEBRUARY 15, 2023
For instance, just last year Meta settled with the United States Department of Justice over Facebook enabling housing discrimination. The most recent suit requires Meta to adjust Facebook’s Lookalike Audiences ad targeting tool to avoid perpetuating housing discrimination based upon such characteristics.
Metadata
FEBRUARY 24, 2021
Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode.
ClearVoice
JULY 22, 2022
The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). We should never let a piece of quality content run into a dead-end. High-quality content naturally earns traffic, backlinks, and social shares. Blog posts.
Marketing Insider Group
JULY 30, 2014
Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. Once people move beyond the need for content strategy , one of the questions I get asked a lot includes “what skills should I look for when hiring a content marketing director or content strategist?”
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