ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for SEO.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. Data is key to adapting and adjusting your content marketing strategy for success. Read on for a good benchmark of your content marketing efforts.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. With the popularity of video content on platforms like YouTube and Tiktok, advertisers are finding new ways to reach their audience through video ads. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

illumin

APRIL 25, 2024

billion growth projection in 2024 according to eMarketer. Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. So what’s the difference between OTT and CTV? What is OTT?

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

Albert

AUGUST 24, 2018

How Agencies, Publishers, and Brands Are All Working to Break Down Programmatic Silos. The Times is only one of the many publishers , agencies, and brands who have begun to recognize programmatic as the de facto channel for the buying and selling of ad inventory. by Noa Segall. Head of Search & Display Data Research.

Advertising Agencies 66

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 66

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. In discussing overall digital ads, eMarketer reports just over $50 billion was spent, which represents a 27 percent increase over the previous year. Mobile Users in China Are Open to Targeted Ads.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Ambal's Amusings

OCTOBER 29, 2009

Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. Ambal Balakrishnan: Who is ‘eMarketing Strategies for the Complex Sale’ addressed towards?

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever. YouTube ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Outbrain

JANUARY 14, 2019

How Outbrain Is Walking Away from Publisher Deals to Put the Emphasis Back on Audience. There’s an undeniable sea change that has taken place in the way audiences consume content across the web over the past 5 years. Here’s How Publishers Will Succeed, Consumers Become Brand Loyal & Journalism Prevails. Tough Choices Ahead.

Advertising Agencies 39

Advertising Agencies Terms and Conditions Emarketing Custom Publishing 39

Crimson Marketing

JUNE 8, 2015

Content marketing and native advertising growth it set to outpace other marketing tactics over the next two years. Distributing content at scale and creating quality content more quickly were also expected to be results of marketing automation. Only 11% of respondents said such martech wouldn’t improve content and native.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services Marketing Automation Advertisements 100

Onalytica B2B

AUGUST 17, 2017

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. Influencer marketing is an exciting strategy; according to eMarketer 84% of marketers worldwide said they would launch at least one influencer campaign within the next 12 months.

Paper 0

Paper Practices Work Management Emarketing 0

Martech

FEBRUARY 14, 2022

A lot of the talk was about the advertising industry, about brands and publishers, about ad tech. The consumer wants access to lots of free (or very cheap) online content. Ruth Stevens , President, eMarketing Strategy. But let’s try being customer-centric for a change. What does the consumer want? Processing.Please wait.

Best Practices 98

Best Practices Emarketing Privacy Internet Marketing 98

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. Channels, strategies and content. And in this area, the Content Marketing Institute and HubSpot are kings! Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Pretty sure Gaston isn’t the target audience here. Read more from the official release here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Digital B2B Marketing

JULY 3, 2012

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. That doesn’t mean curation is not valuable.

Curation 100

Curation Lead Scoring Lead Ranking Thought Leadership 100

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Table of contents What is programmatic advertising? There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. In the U.S.,

Advertising Agencies 124

Advertising Agencies Paid Content Cost Per Thousand Advertisements 124

ViewPoint

APRIL 25, 2011

PC: Several reports have been published recently about marketing trends and goals. What they choose to do next in response to your content and communications is a critical pivot point. After all, the subject is top of mind enough to cause them to pay for content with information. But, let’s start with creating content.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Publishers track performance and get paid for results. You only pay for results (e.g.,

Marketing Attribution 102

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 102

Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Digital B2B Marketing

JUNE 11, 2012

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader? Content curation can be a valuable activity. However, the content curator and librarian are not the thought leaders.

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

Liveintent

APRIL 12, 2023

LiveIntent has spent over a decade delivering 6 billion ads to more than 240 million people across 2,500 publishers and brands. Compared to endless social media feeds and overstimulating web pages, email offers a much less noisy and disruptive content experience. As eMarketer predicts, mobile commerce should account for 43.4%

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network. From the group introduction: Largest and most active Marketing Group with 700,000+ members.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Parse.ly

AUGUST 27, 2019

We’re headed to Cleveland, Ohio next week for 2019’s Content Marketing World Conference & Expo! We’re thrilled to learn about what our fellow content marketers have been up to, and we’ll even be sharing some insights ourselves. People don’t want content, they want answers: How to connect with the person behind the search bar.

Content Marketing 49

Content Marketing Content Work Management Emarketing 49

Anyword

JUNE 18, 2019

According to research done by Digiday, 88% of publishers are driving at least some of their revenue from branded content, making it the second most popular source of income after display advertising. eMarketer estimates that the market for branded content will be worth $20 billion in 2021. Content is Getting Shorter.

Advertising Agencies 45

Advertising Agencies Storytelling Brand Identity Branding 45

Webbiquity

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Choozle

DECEMBER 15, 2020

Over 48 million homes will shift from linear TV to only connected TV (CTV) by 2021, according to eMarketer. To better understand the common misconceptions surrounding CTV advertising , we chatted with Chris Signore, Vice President of Publisher Partnerships at Magnite, the largest independent omnichannel sell-side advertising platform.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience. Contextual ads Contextual ads are placed in environments where the site content is similar and more relevant to the audience.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience. Contextual ads Contextual ads are placed in environments where the site content is similar and more relevant to the audience.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Messaging fits content marketing mission. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. Click To Tweet.

SMS 110

SMS Conversion Planning Paid Search Agency 110

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Sword and the Script | B2B

JULY 18, 2023

So, now that we are halfway through 2023, I went back through every newsletter published so far this year to review what’s made headlines. ” Read more on eMarketer 5. B2B content consumption signals buying intent. Focus on the long tail in B2B content to meet needs. Good content drives revenue.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Liveintent

JANUARY 11, 2021

But when it comes to interactions with brands and publishers, if anything, Slack is making email stronger. As] the adoption of productivity tools like Slack lighten the email load and make work more efficient, the opportunity for publishers who send email with marketing units in them or brands who send marketing messages grows.”

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Contently

JULY 6, 2016

On the internet, the trustworthy and the unsavory have the same toolset to distribute their content. Now, sites based on half-truths and fabrications can build audiences just as easily as mainstream publishers—and internet users know it. For publishers, consumer trust is harder to come by than ever. You’re buying judgment.”

Studies 74

Studies Content Emarketing Internet Marketing 74

Brandpoint

MARCH 23, 2020

Adjust your messaging Do you have sponsored content or MAT releases in the works? With sponsored content distribution products like the Premium MAT Release, you can zero in on the exact demographic that you need to reach. Articles like this, once published on highly trusted media sites, can also be shared quickly on social media.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

KoMarketing Associates

SEPTEMBER 16, 2014

According to MarketingProfs , out of social media, mobile ad/marketing, and mobile content, the advertising/marketing sector brought in the most revenue for marketers. According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120