Only B2B

DECEMBER 23, 2019

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organizations approach to content marketing is very or extremely successful? Content upgrades. Create action packed content (like the cat!) percent of U.S.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Porch Group Media

OCTOBER 1, 2020

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus. Approximately 90% of U.S.

Stats 71

Stats Email Marketing Trends Planning 71

ClearVoice

DECEMBER 8, 2020

Through a lot of research, direct conversations with platform representatives, and years of overseeing and managing a social media department with various brands across many industries, I am here to help bring clarity (and hopefully peace of mind) to some major tips shared while either confirming or demystifying the claims. It’s no secret.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Porch Group Media

SEPTEMBER 24, 2019

More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. Consumers may use one channel for inspiration, another channel for research and yet another channel for purchases. What are CMOs’ Most Important Media Channels?

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? eMarketer). Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

KoMarketing Associates

AUGUST 19, 2013

Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Porch Group Media

APRIL 22, 2021

Social is also a vital channel when it comes to interacting with brands and researching new products and services. According to recent research by Emarketer, 90.4% When asked what types of content performed best, still images ranked in at 41% with videos at 40%. 80% of social media B2B leads come from LinkedIn.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. The information and references shared are invaluable for developing one’s own social strategy. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. Director of #Marketing and #Content #Strategy @SAP.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

EveryoneSocial

OCTOBER 15, 2019

Rather than marketing directly to a large group of consumers, you instead activate influencers to get out the word for you by word of mouth, content creation, social media, etc. And the main reason influencer marketing exists in the first place is because of the power of social media and content creation. eMarketer ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Hubspot

MARCH 21, 2017

It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. More than half of consumers feel ads are insulting to their intelligence, according to research by HubSpot and AdBlock Plus. In 2015 alone, eMarketer found that display ads cost companies $4.6

Advertising Agencies 74

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 74

Optinmonster

OCTOBER 30, 2019

39% of B2B professionals said social selling reduced the amount of time they had to spend researching potential leads. Engaging can be anything from liking and commenting to personally messaging people to let them know you enjoyed their last piece of content. Sources (aka, “we did the research for you”).

Statistics 76

Statistics Social Media Social Marketing Media 76

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Single Grain

JUNE 13, 2023

Techjury ) Publishers earn 68% of the revenue when using AdSense for content. Expert Market Research ) 7.33 Oberlo ) According to a research by Tomoson, businesses are generating a return of $6.50 Expert Market Research ) 7.33 Oberlo ) According to a research by Tomoson, businesses are generating a return of $6.50

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Using accurate data in your original content is powerful way to communicate that you’ve done your research. Your organization’s reputation is built by the information you publish online. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

JANUARY 17, 2017

Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. But like planets, as you build up the mass of content around you, your website grows, and your gravitational pull becomes stronger. More content, keywords, and inbound links pulls more people your way.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Content Standard

JANUARY 29, 2015

SVP, Content Strategy, Ogilvy CommonHealth. Section Editor, HubSpot. I subscribe specifically to these blogs so I know I’m always getting relevant content in my inbox. I have a special Twitter list of folks that always tweet interesting content. Buddy Scalera, @MarketingBuddy. Ginny Soskey, @gsosk. ” 5. .

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Use the Real-Time Insights Finder to gather information about your business' target audiences, or simply browse through the site's Facts & Stats. Source: eMarketer, January 2011) Tweet This! Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

FEBRUARY 7, 2012

Let's break down who these power purchasers are, some of the interesting demographics and inclinations research has uncovered about their role in the buying process, and see how we can align our marketing strategy to better leverage their influence. So what are Millennials buying based off all this user-generated content?

User-Generated Content 28

User-Generated Content Generation Opinions Content 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. Source: Pew Research Center ). Source: eMarketer ). But then things started to change.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

JANUARY 25, 2012

The holiday numbers are rolling in, and the Pew Research Center has released a study that reveals tablet and ebook ownership has nearly doubled since the holidays. Pew collected demographic information about the owners of each device -- that data for which can be viewed in full here -- but a few highlights stood out.

Emarketing 28

Emarketing Buyer Personas Mobile Marketing Demographics 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. By ‘we” I mean my 17-year old daughter who helped me a ton with the research. Pew Research Center ). Content Marketing Institute ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

LeadSquared

NOVEMBER 7, 2016

Lead generation is the process of attracting and capturing these leads’ contact information so that they can be contacted and converted to sales. The only difference is that sharing contact information isn’t exactly like parting with your chicken, and getting an e-book isn’t as valuable as getting wood. 3) Show trust.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Vidyard

DECEMBER 17, 2020

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Contents 1. Video Content Marketing Statistics 2.11 Video Content Marketing Statistics 2.11 Video and CRM tools were the number one and two enablers of success ( HubSpot, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Hubspot

OCTOBER 27, 2016

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

JULY 31, 2013

Source: Forrester Research ) ( Tweet This Stat! ). 7) 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). seconds. ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Hubspot

MARCH 15, 2012

A Bazaarvoice survey published some interesting complementary survey results of its own just a couple months back, citing that 51% of people actually found user-generated content more important than the opinions of their friends and family. Take a look at how consumer research behavior has changed in just the past two years.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

JUNE 19, 2012

Because the marketing function of social media requires a lot of content creation/sharing and frequent updating of social accounts, you'll probably want your marketing department to ultimately drive your company's social presence. questions, visual content, etc.). Customer Service's Involvement.

Social Media 28

Social Media Paid Search Agency Work Management Companies 28

Hubspot

JANUARY 21, 2011

Inbound Marketing levels the playing field by rewarding quality of content instead of size of marketing budget. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Keep Creating Great Content. Connect with HubSpot :

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Hubspot

JUNE 12, 2012

Setting up an RSS is the first thing every business blogger should do, because it helps provide topic fodder for your blog and quickly identify industry news content you should be blogging about. It's fantastic for bloggers, because it lets you conduct market research on the fly to a highly targeted group of people. 1) RSS Reader.

Blogger 28

Blogger Top of Funnel Tools Business 28

Webbiquity

MAY 3, 2011

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. She’s an informative and prolific Twitterer, and active in Twin Cities social media. Amber Buhl. Director of Sales for @ klout. Ardath Albee.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

NOVEMBER 18, 2020

They’ve demonstrated more-than-passing interest in your products or services, and can evolve into high-value, qualified leads — provided you build trust and offer genuinely helpful content along the way. Engaging, polished, and informative videos are powerful lead generation tools. Image source: HubSpot. Image source: Animaker.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Hubspot

OCTOBER 22, 2012

People are overwhelmingly using search engines to find information about your business (or the problem your business solves). Branded queries (like 'mamma mia's pizza pie hours'): This searcher knows your name; they just need a piece of information -- whether you're open or not -- to push them over the transaction threshold.

Optimization 28

Optimization Top of Funnel SMS Emarketing 28

Marketing Insider Group

JUNE 14, 2012

Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves.

Curation 100

Curation Resources Emarketing RSS 100

KoMarketing Associates

SEPTEMBER 7, 2017

There are social selling tools on the market today that help professionals research and find prospects to create connections with. These tools can help make the research process a lot easier. Hubspot reports that buyers who use social media usually have budgets that are 84 percent higher than buyers who don’t.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151