About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Start With Relevant, Aspire To Remarkable September 17th, 2010 | By Jeremy Victor One truth that we can all agree to is that anyone can be a publisher today. The tools to create content are easily accessible, extremely affordable, and not very difficult to learn. Relevance starts with gaining a deep understanding of the people that matter to you (via buyer personas ). MORE >>

Batista , a freelance writer, editor and content developer. Are you a rock star who can walk the modern marketing walk by tying your content initiatives to your overall ROI? Conversely, maybe you’re falling short of meeting your content objectives — perhaps struggling to effectively blueprint your nurturing strategy or missing that perfect collateral to help seal the deal after prospects and customers take action? Never fear a content conundrum — here are 8 fresh content marketing ideas to recharge your engagement and demand generation strategy: 1. MORE >>

by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” It’s about what the brightest minds in design, content and social business think.  Ann Handley, Author, Content Rules : A good infographic offers clarity: Simple, clean design. Too many infographics now are too darned big: more focus on “embedability&# might lead infographic-makers to atomize the content into smaller chunks. Joe Pulizzi, Author, Get Content. has been ricocheting around in my mind. Then what? MORE >>

Actually, I think Eloqua's new Content Grid is fabulous: it crams a complex story and a lot of information into an easy to understand infographic on a critical topic for B2B and solutions marketing. My small beef is with the definition of "content marketing" that underlies the grid. Don't get me wrong: I'm a huge proponent of companies and marketing organizations getting much more serious about creating and executing integrated content strategies to support marketing and sales. So, two cheers for the Content Grid and the great intent behind it. MORE >>

If done right, they can be very effective in content marketing for manufacturers and industrial companies. For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Even though suspects may not fit your ideal customer profile, they may be people who will share your content if they find it worthwhile and interesting. Shareable content increases awareness about your company and drives more traffic back to your site or blog. Does it fit your content objectives and company branding? MORE >>