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Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

It's All About Revenue

by Eloqua | Tweet this Is your organization customer obsessed? But it’s not just about launching campaigns. “To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To create a true end to end process for enabling amazing marketing, we need accountability — not just with analytics, but also with planning.”. Eloqua AppCloud.

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The Role of Content and Compendium in the Oracle Eloqua Marketing Cloud

It's All About Revenue

by Kevin Akeroyd | Tweet this Today’s post comes courtesy of Kevin Akeroyd , Senior Vice President for Oracle’s Eloqua Global Sales Unit. He is responsible for leading all customer-facing aspects at Oracle Eloqua including Sales, Account Management, Marketing and Customer Support and Services. Combining Forces to Align Content and Context.

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process.  By engaging early, sales still indirectly shapes the buyer’s demand and at the same time gains visibility into the buyer’s activity. Very simply, I tell buyers they need people, process, data, content and technology — in that order.  In addition to metrics, another area where B2B marketers can improve is to better engage with the customer with content relevant to where they are in the funnel. 

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. At Eloqua the entire company is responsible for social media.  How is that impacting Eloqua?

Expert Q&A: Transform Marketing With A Revenue-Relevant Customer Experience Strategy

It's All About Revenue

Neill will deliver the keynote address at Eloqua Experience Europe , 5-26 June 2013 at the Millennium Gloucester Hotel in London, where he will highlight why customer experience has become increasingly critical to B2B marketing strategy. Curiously, B2B buyers tell us that 70% of the content they read and study before making a purchase decision is actually found by themselves; as opposed to being given to them by marketing or sales. Neill: We see the creation of thought leadership content as being particularly effective. Peter O’Neill: Yes, that is true.

Start With Relevant, Aspire To Remarkable

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Start With Relevant, Aspire To Remarkable September 17th, 2010 | By Jeremy Victor One truth that we can all agree to is that anyone can be a publisher today. Sign up.

Content Creation Fundamentals

ANNUITAS

Why do people struggle creating content, even short blog posts? How much content do we create? According to the State of Content Marketing Report 2014  Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. In fact, 62% of content marketers produce at least one asset every two weeks, and 29% create multiple pieces per week.

5 Steps to Feed the Content Beast

It's All About Revenue

She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. For most marketers, creating enough content to support each stage of the buying cycle is an overwhelming task. Be careful that the content doesn’t set customer expectations too high.

Why Reddit Is Relevant To Marketers [CHART]

It's All About Revenue

As the self-proclaimed “Front page of the Internet”, Reddit has a massive community continuously aggregating and curating content across hundreds of topical areas (sub-reddits) with the power to drive substantial traffic.  But is that traffic relevant to B2B and B2C marketers or is it all just pictures of funny looking cats ?

Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua

Fearless Competitor

We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. Blogs and content sharing are critical elements like websites and the Eloqua blog – It’s All about the Revenue is very popular. Content is more important than ever.  Buyers look for content at every stage of the buying process.  Sure, it may be great content

The C.U.R.V.E Method For Engaging Email Subject Lines

It's All About Revenue

Also, one of the two elements almost always is the “R” (relevance) or the “V” (value). You constantly need to test the right subject line/content mix to connect with today’s busy email subscriber. Urgency, when combined with relevancy or value, is extremely powerful. What we need here is relevance. Relevancy- You’re told to make your emails relevant. Works.

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4 Best Practices to Uniting Content Marketing Teams and Workflows

It's All About Revenue

As brands become savvier about content marketing, they’re increasingly building new teams and processes to support content initiatives, rather than creating content on an ad hoc basis. In Curata’s recent survey of 500 marketers , 71% of respondents said they plan to increase their investment in content marketing in the areas of people and technology this year.

How to Power Your Sales Funnel With Video Content

It's All About Revenue

Video can power your sales cycle at every step of the buying process, but not all content is relevant to everyone. Different content appeals to viewers at different times, so this post outlines what kinds of videos you’ll want to have prepared and when to serve them up to your audience. Top Of Funnel Video Content. Late-Stage Content . Video Is Just One Piece.

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How to Produce 269 (or more) Content Assets From a Single eBook

It's All About Revenue

by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. She oversees the production, distribution and analysis of content that empowers modern marketers to implement content marketing strategies in their organizations. . We call it the “Content Pillar Approach.”

Transforming Marketing From Social Media to Social Business

It's All About Revenue

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. There’s no question that social has grown in relevance for most businesses in the past few years.

Top Content Marketing Challenges, Benchmarks, and KPIs

It's All About Revenue

To cultivate a greater role in decision-making process, companies are employing content marketing as part of an aligned, integrated communication strategy. Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”. Generating enough relevant content (37%).

4 Keys to Cooking Up Great Marketing Habits From Breaking Bad Creator Vince Gilligan

It's All About Revenue

Eloqua Experience kicked off yesterday in San Francisco, and our keynote speaker, “Breaking Bad” creator, Vince Gilligan, brought that big impact to the audience of more than 2,000 modern marketers. Forecasting your audience’s expectations is a great way to stay ahead of the curve and deliver on the promise of relevance and utility. by Amanda Batista | Tweet this “Tread lightly.”.

Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]

It's All About Revenue

The trick is reaching out with just the right finesse, message, and content to re-spark their interest. from Eloqua. subject lines and lead in email copy) on the concerns most relevant to your audience. When you are creating content and concept phase, consider the channels and activities to support your launch. Focus first-encounter interactions (i.e. Be respectful.

6 Forgotten Content Strategies to Implement Now

It's All About Revenue

by Lauren Harper | Tweet this One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion. However, when you drill down into organizational processes, oftentimes content efforts are duplicated because there aren’t clearly defined content strategies. Also, don’t repurpose content after the fact.

Manufacturing Infographics for Content Marketing

Industrial Marketing Today

If done right, they can be very effective in content marketing for manufacturers and industrial companies. For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Shareable content increases awareness about your company and drives more traffic back to your site or blog. Infographics.

A Day in the Life of a Real Social Selling Pro

It's All About Revenue

That’s what Eloqua’s CEO, Joe Payne , and LinkedIn’s Vice President of Marketing, Nick Besbeas , discussed during a join session at Dreamforce ’12 yesterday. Instead, she passes on relevant content that will help meet short-term needs now. Adam replies, so Jill goes into Eloqua Engage. There she accesses an email template for an event Eloqua is throwing in Adam’s region.

5 Tips For Creating Global Marketing and Branded Content

It's All About Revenue

Whenever you are creating any piece of content, display or any kind of marketing material, be aware of cultural differences. We all need to acknowledge that content needs to be checked for cultural glitches for every single market it’s intended to be used in. Don’t translate content – localize it. Big foul! There are some pitfalls especially with numbers, symbols and analogies.

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5 Customer Experience Cues From Retail

It's All About Revenue

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of  Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. Customer Experience Cues From Retail is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Joe Pulizzi Shares Principles of Epic Content Marketing

It's All About Revenue

by Amanda Batista | Tweet this Content Marketing isn’t just an important component of your modern marketing strategy. Joe Pulizzi, longtime content marketing expert and founder of the Content Marketing Institute (CMI), recently released a thoughtful book full of actionable takeaways to help organizations create information that prospects and customers actually want to engage with!

Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. We saw an opportunity to develop a best practice framework for B2B web site resource centers by examining existing resource centers from best in class companies such as Marketo, HubSpot and Eloqua; online publishers such as newspaper web sites; and other sites that manage large volumes of content (e.g. recipe sites).

10 Actionable Content Marketing Tips: Content2Conversion Conference Recap

It's All About Revenue

The acronym, rather, is a content marketing must: To collect, leverage, and share O ther P eople’s C ontent (OPC). The event covered a lot of critical content ground for B2B marketers, and even highlighted specific case study examples of how companies like SAP, IBM, and Crowe Horwath are maximizing their investments by leveraging content. Jill Rowley, Oracle @Jill_Rowley.

Create Your Own Marketing Luck

It's All About Revenue

Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. 3. Technology helps marketers decipher which content matters across all digital interactions. by Amanda Batista | Tweet this Feeling lucky?

Awesome Content is Key to B2B Social Media

Social Media B2B

Whether you believe that content is king, queen or the court jester in your B2B social media activities, there is no disputing that creating and distributing remarkable, valuable content is key to success. No matter if your goals are to drive awareness, traffic or leads, content is a big part of that. Below are several articles that help frame the discussion around content, as well as tips to create better content. have also included the latest in string of awesome infographics (read “content”) from the partnership between Eloqua and JESS3.

6 Tools for Turning Content Consumers into Customers

It's All About Revenue

by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. Content Management Systems. Social Monitoring. Lead Scoring.

How Many Lead Nurturing Campaigns Should You Run? [CHART]

It's All About Revenue

by Egan Cheung | Tweet this Lead nurturing  is a type of automation focused on leads who are not yet ready to buy.  A successful lead nurturing campaign delivers content of sufficient value to your leads that you establish brand preference long before a purchase decision is made. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Is Sales Enablement a Two-Way Street? [CHART]

It's All About Revenue

Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific personas and areas of interest complete with personalization, tracking, and customizability that is integrated into the CRM where the sales rep lives. Sign Up now for Eloqua’s Chart of the Week to get a sales and marketing performance snapshot in your inbox every week!

8 Content Marketing Ideas You Haven’t Tried

It's All About Revenue

Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Are you a rock star who can walk the modern marketing walk by tying your content initiatives to your overall ROI? Never fear a content conundrum — here are 8 fresh content marketing ideas to recharge your engagement and demand generation strategy: 1. CMO, sales person, etc.)

5 Media Lessons Every Marketer Should Learn

It's All About Revenue

Content marketing is turning brands into publishers, and so many of the lessons shared are perfectly applicable to modern marketing. It’s Not the Message, It’s the Relationships. “I don’t think we in media are in the content business. Whether your content and messaging is intended to draw awareness or move leads along, the goal should be to form a lasting relationship. Social media has reshaped content to the point where it’s not meant simply to draw readers, but to engage them and their network continuously. The media industry is no exception. Marketers are too.

10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013

It's All About Revenue

With more than 60,000 attendees, the event highlighted session content relevant to every line of business title. As Eloqua is now part of the Oracle Marketing Cloud, we presented several different sessions in the Customer Experience track, including a few presentations from our customers: Thomson Reuters, LinkedIn, inContact , and McAfee.  . – Oracle. Oracle.

5 Steps to Setting Up A Branded Instagram

It's All About Revenue

Eloqua has offices in New York, Austin, Boston, San Francisco, Toronto, and Virginia (and that only covers our North American footprint) , so it was critical for us to think about how to cover appropriate geographical grounds. Think about the content you’re sharing, and how many times and ways you can share it. Join Eloqua on Instagram! Fancy photography. We did.

3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session

It's All About Revenue

You’ve tried everything to show you care from marketing automation to expensive investments in process and content. Last week at Eloqua Experience in San Francisco, Heuer highlighted how you can use automated marketing tools and methods to more effectively reach the right contacts within specific accounts for all the right reasons. Plan for the right, agreed-upon tactics.

[Chart] How Dynamic Content Drives More Visits

It's All About Revenue

Dynamic Content, on the other hand, allows you to substitute pieces of content relevant not only to a person’s contact data, but more powerfully to a person’s exhibited buying behaviour.  The result is that buyers are presented with marketing assets that are relevant to their interests, and the data shows that this translates to substantially more visitors (2.2%

Is “social media campaign” an oxymoron?

Chris Koch

Actually, I’m not a slut. I’m more of a snob. I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. would have had only slightly less disdain for the audience for these campaigns.

Engagement Strategies For Always On, Multichannel Marketing [New Guide]

It's All About Revenue

by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. To do this effectively, you must have a content marketing strategy in place to provide educational engagements. How to deliver content with a hub and spokes model to extend engagement across your web site and other channels.

5 Reasons Why Content Marketing Is No Buzzword

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It’s at least once a week when I catch someone talking about content marketing as just another buzzword.  I try to smile when it happens, like in the comments of  Marcus Sheridan’s recent post on content marketing. The content marketing industry itself has been around for well over 100 years. The Content Marketing Manifesto. Content Marketing buzzword