Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

PathFactory

JULY 8, 2021

PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Convince & Convert

DECEMBER 5, 2011

We’ve known for more than a decade that relevancy drives email marketing results. This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Enterprise Management Automation 118

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Marketing automation&# is a misleading term. You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Valasys

FEBRUARY 19, 2024

Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry. Marketing automation platforms allow organizations to nurture leads by tracking customer interactions, and sales funnel, and measuring campaign performance to optimize marketing process and drive conversions.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

The Point

NOVEMBER 27, 2018

DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Leadspace

MAY 2, 2023

Who specifically has been searching for your type of content? Who specifically has engaged with your previous marketing efforts? This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). Have these individuals been on your website?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Cintell

FEBRUARY 3, 2016

2016 is also another year of massive change in marketing as buyers expect more relevance, channels become more congested with content, and marketers are tasked with owning more and more of the customer experience. I believe it is the only way for a business to stay relevant, and remain competitive in this brave new world.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

KoMarketing Associates

APRIL 11, 2013

MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Conversica

OCTOBER 9, 2018

Before you start sending messages at scale, segment the leads in your database to organize them by categories such as lead source, content downloaded, industry, or size of company. These categories will help you cater your content so that email recipients will be more receptive to your messaging. Behavioral triggers. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Convince & Convert

FEBRUARY 27, 2015

Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read. Putting your prospect’s video viewing activities in the full context of your MAP or CRM gives you a whole new layer of customer insights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

JANUARY 20, 2016

InsightBASE monitors intent signals – in the form of visits to Web pages with relevant content – and notifies clients when there is surge in activity for companies on a target list. The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Madison Logic

MARCH 14, 2023

Build, Unify, and Map Target Segments Focusing on Where You Want to Grow ABM is about targeting specific buying committee members with content that is relevant and personalized to them. Here are six things you can achieve once you’ve integrated LinkedIn with the ML Platform. But you need data to understand who these buyers are.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Understand your primary marketing challenge in order to fix “leaks” in the buying process.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Content Marketing Institute

SEPTEMBER 20, 2018

Three years ago, the Cisco marketing team woke up to this real-life situation. Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. Incidentally, Fliptop reports it has generally found that "fit" data, such as company size and industry, is more powerful than behavioral data such as email clicks and content downloads.)

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Martech

DECEMBER 13, 2023

But as marketers focus on intent data and lead scoring to better understand which leads are most likely to convert, old lead generation plays — such as calling everyone who downloads a content asset — are increasingly seen as relics from another era. That gap was filled by marketing automation technology.

Lead Ranking 128

Lead Ranking Marketing Automation Services Lead Generation Sales Management 128

Ledger Bennett

JULY 11, 2018

Targeting is using keywords relevant to your business, product or services in website, blog, PR and PPC ad copy with the aim of achieving a top listing in search engines, such as Google and Bing. When creating a paid search campaign (Google AdWords or Bing Ads) make your keywords as relevant as possible while aligning with your audience.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

SalesIntel

MARCH 22, 2023

If you’re in the B2B market, learning how technology works with an enterprise is worth learning. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Instead, an industry-focused marketing campaign is the right approach.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Everything Technology Marketing

FEBRUARY 19, 2011

Now that a majority of B2B marketers have been experimenting with social media for a while, 2011 will be the year social media evolves from the experimental stage into a more mature practice. One of my favorites is a content-centric approach. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Google advantage is speed and relevance. Still, intent data can help you figure out areas of interest so that you can be more relevant in future interactions. Probably not.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Vidyard

NOVEMBER 26, 2013

With a bit of creativity, everything from SaaS to marketing automation can be marketed in an engaging way. In this post I’ve collected five examples of amazing B2B videos to inspire you to take your own content to the next level. The cute story and quirky copy (i.e.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Ledger Bennett

MARCH 12, 2020

Map out your event schedule and identify any speaking slots or content that can be recreated digitally Contact all relevant stakeholders and get their agreement to run a digital alternative Give the sales and marketing team a clear plan on the approach and objectives of the project. ? Distribute valuable content with a podcast

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Actually, I’m not a slut. I’m more of a snob. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Actually, I’m not a slut. I’m more of a snob. I still believe that.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Marketing Automation CRM 40

Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Marketing’s role used to be about bringing in the most leads, dumping them over to sales, and repeating the process.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Kapost

DECEMBER 12, 2016

Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing. Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. Process and consistency are the tricks, and Kapost has helped hundreds of B2B marketing organizations get this process right.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Vidyard

NOVEMBER 18, 2016

Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

SWZD

SEPTEMBER 16, 2019

Our guest this week was Alex Lin , Director of Marketing Automation and Demand Generation at CipherCloud. Alex had some very interesting insights on the evolution of marketing over the past two decades and some thought-provoking ideas of what may happen in the next decade. About CipherCloud. AI and Machine Learning.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

APRIL 12, 2017

“Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Engagio

JULY 31, 2017

Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep. On one hand, sales teams don’t have enough contextual data to figure out how to effectively follow-up with leads or determine what content or personalized message to send to key contacts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85