Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. Including a video has proven to be the best way for us to accomplish this entertainment factor.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together.

Eloqua 120

Eloqua Blogger PR Forrester 120

SnapApp

MAY 21, 2013

So you missed the "How to Increase Engagement and Drive Conversions with Interactive Content" webinar and have been waiting on pins and needles for the release of the replay? Brilliant presentation, well-informed speakers, and a friendly host.”. Pertinent, timely discussion of real matters affecting B2B and interactive content.”.

Webinar Metrics 48

Webinar Metrics Conversion Webcast Eloqua 48

Ambal's Amusings

APRIL 14, 2010

" Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. 2010 Content Marketing Trends and Predictions. Tags: Tips and Techniques. What actions should marketers take in 2010?"

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Belkins

JANUARY 24, 2021

We’ve prepared a few tips for you to master the art of reading your leads’ minds using progressive strategies and state-of-the-art technologies. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue. What is lead scoring?

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. Assume nothing.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

TrustRadius Marketing

DECEMBER 16, 2019

Knowing this, we took detailed information from over 6,000 reviews and 200 survey responses from marketing automation software users and put it all together in the 2019 Buyers Guide to Marketing Automation. . And while tools do offer personalized email and dynamic content, marketers aren’t always satisfied. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Convince & Convert

AUGUST 18, 2015

Plus, our oldest podcast – my Social Pros show – just won a Content Marketing Award for best marketing podcast. We have about 15 corporate sponsors that help us bring you marketing and customer experience content every day of the year (some of them are over there on the left…give em a click!).

Paid Content 142

Paid Content Paid Search Agency Analysis Domain 142

Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Michael said it best when he told us that “The days of pushing content on a brand’s own timelines are gone. The Big Stack.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

SnapApp

OCTOBER 22, 2012

With seemingly personal topics like weddings, interior design, fashion, pets, and humor dominating most feeds, it would appear to be a barren wasteland for relevant and informative content - unless you're in the business of weddings, interior design, fashion, pets or humor. Eloqua : Imagine having to visualize concepts like ?marketing

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

ANNUITAS

FEBRUARY 19, 2015

It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Hinge Marketing

AUGUST 8, 2013

A recently surveyed group of marketers agree that to competitively thrive in today’s landscape (where their audiences are empowered with the information necessary to make purchase decisions), it’s critical for marketing organizations to make every interaction count. Batista is the Content Marketing Manager at Oracle Eloqua.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

Directive Agency

FEBRUARY 4, 2022

So, I thought that it might be helpful to put together some content about how to do that. Those four are Hubspot, Marketo, Pardot and Eloqua. Another flavor of Sales Enablement is around content and providing sales access to marketing content that can be sent directly to prospects and customers.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

markempa

NOVEMBER 29, 2016

The way that people buy, and go about getting information, has dramatically changed, and the way that we’re selling hasn’t. That aspiring social seller did respond and thanked me for the tip, but unfortunately, my guess is her behavior won’t change. Essentially, you have to personalize your invites to connect.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Vidyard

SEPTEMBER 30, 2013

Despite your attempts to subscribe, follow, and opt-in to receive communications from your favourite brands and thought leaders, have you ever thought about the amount of content online that you don’t get the chance to consume in your day, simply because you missed it in your feeds? It’s customer first!

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Vidyard

FEBRUARY 19, 2014

By looking at how much time our audience spends with our videos, and how they interact with the content in general, I can find patterns and see where we can improve. In the case of this pirate video, just over 70% of the audience stuck around to watch the entire piece of content (as seen in the data below). Observation # 2.

Video Marketing 50

Video Marketing Eloqua Trade Show Act-On 50

Bluetext

FEBRUARY 8, 2021

Pro tip – stay away from purchasing lists. Most email and marketing automation platforms like Marketo, Hubspot, Mailchimp, Constant Contact, and Eloqua, among others, make it easy to set up the basic lists for a smart email marketing strategy, especially when beginning lead generation and nurture flows. Gated content .

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Great success indeed - Eloqua crew welcome in Atlanta anytime!!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Vidyard

NOVEMBER 28, 2014

downloadable ebooks with best practices and tips, and social promotion. In fact, some may not even want to give you their contact information yet. Vidyard) with their Eloqua instance and sent video viewing data to Salesforce. Since videos were only approximately 2.5 And the same goes for you. Yah, there’s no point.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

DivvyHQ

AUGUST 7, 2018

Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences. Building an owned audience with your own content properties is hands down the smartest and best long-term strategy, period. What is an owned audience?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. The second area — which I think which ties nicely into Vidyard — is content.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Anything Goes Marketing

SEPTEMBER 4, 2006

10 ways to increase blog conversions Write compelling and informative content. If you write crappy content, don't expect people to browse your blog or return to it in the future. Keep your content focused. People that land on my blog can easily check out my other content. You should have a blog description.

Traffic 100

Traffic RSS Blogger Eloqua 100

DealSignal

MAY 31, 2023

Establishing your ideal buyer profile is important because it informs all of the next steps you take. When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. If there are gaps in information, enrich those leads to fill in key fields. Collateral?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Content providers – I’m going to save this one for a later discussion on content.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Litmus

SEPTEMBER 7, 2021

Litmus makes it easy for us to instantly sync our emails to Eloqua without having to copy and paste and switch between tools throughout the email building and testing process. Discover the rest of our micro-efficiency tips in our ebook, Going Agile: The New Email Workflow. Donnell DeLeon, Marketing Automation Developer at VSP. .

Eloqua 71

Eloqua Enterprise Management Marketing Automation Services Efficiency 71

KoMarketing Associates

NOVEMBER 26, 2019

After the user submits their information, they then have access to the desired landing page. You may be wondering how you can access lead information if they submit the data through LinkedIn and not your website. Today, most platforms, including HubSpot, Marketo and Eloqua, can be directly connected to LinkedIn. Marketing.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. The system can also classify new contacts by persona, based on their profile attributes and associated texts such as content consumed or emails written. Match content to individuals.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. Having this background information can help you determine how you’ll allocate your time and marketing resources. Successful Marketing Automation Implementation.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Metadata

DECEMBER 15, 2020

Any tips on connecting LinkedIn Lead Gen Forms to your marketing automation platform and content management system? For starters – we use Hubspot as our marketing automation platform and WordPress as our content management platform. LinkedIn Lead Gen Forms integrate with Marketo, Pardot, Eloqua, plus a few others here.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Vidyard

JULY 21, 2017

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. The Top Question about Video in Email Marketing.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. If you have a view into which content leads have viewed or consumed in the past, send related or supplemental content.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40