KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. But how is this shift in content consumption and formatting impacting marketers’ overall strategies? Buffer is a great example.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

OCTOBER 22, 2015

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Below are some of the major misconceptions about content that B2B marketers need to focus on when shaping their content strategy for the next month, quarter, or even year.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. This is a good idea to provide tutorials or exclusive content to group members. Reddit and Quora Marketing. Email Newsletters.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. As a content marketer, I see these as empty plots of prime real estate calling my name. What are the Different Types of Featured Snippets?

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

MAY 12, 2016

However, I’d argue that content marketing can work for any business; you just have to go through a process to figure out what angle you can use to leverage your most interesting characteristics. Here some areas where content marketing can be used in a very detailed or technical business. Do You Need Explainer Videos?

B2B Marketing 120

B2B Marketing Content Marketing B2B Thought Leadership B2B 120

KoMarketing Associates

FEBRUARY 13, 2020

Nearly 47% of marketers claim that their information is siloed and difficult to access. Offer high quality and interactive content. When it comes to B2B marketing, research suggests that it’s in a marketer’s best interest to have a sophisticated content strategy in place. Align content and sales.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. An article on Ironman cat toys?

SEO 120

SEO B2B Marketing Content Marketing Tips 120

KoMarketing Associates

MARCH 22, 2016

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. It got me to thinking: Shouldn’t the goal of any content initiative be to address specific problems customers are facing and provide solutions? Source: Quora ). 2: How do you identify your customers’ needs?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

MAY 19, 2016

Now, I have a long history of comparing content marketing to seemingly unrelated popular culture: TV shows (and more and more TV shows), movies, holidays, you name it. Here’s a look at a few best practices from the show that you can apply to your content efforts ( *spoiler alert* ): Content Can Come Back From the Dead.

Content Marketing 135

Content Marketing Content Marketing & Strategy Case Studies 135

KoMarketing Associates

AUGUST 6, 2019

B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data. Moz Open Site Explorer. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

DECEMBER 1, 2015

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. It’s important to always think about quality of content, even as you’re faced with strict deadlines. Need Content Ideas?

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

SEPTEMBER 8, 2020

Most people now also close their summary with a call to action and their contact information. This is the part of your LinkedIn profile where you get to pull information in from your resume. Do complete the Education section. Do research the keywords you’re using in your profile. Do start posting your own content.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

APRIL 2, 2015

These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. Once you’ve found something interesting to cover, writing an original piece of content about it. Testimonials. Thought Leader Pieces. In Conclusion.

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. However information overload is a constant challenge to overcome as well. Content Marketing 2014 Projections. The B2B Buyer is in Control.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

APRIL 2, 2019

We already know that the B2B journey is powered by content as prospects want to self-educate. Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

AUGUST 25, 2016

So much information, so little time, amiright? I pull this information using SEMRush’s backlink analyzer, which has a handy export feature for further investigation into each individual link. . You can then use this knowledge to educate your marketing initiatives and to find influencers in your industry. . Final Thoughts.

Analysis 120

Analysis Peer-to-peer B2B Domain 120

KoMarketing Associates

SEPTEMBER 29, 2016

With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. If you haven’t, I suggest the buttered cat paradox. SEO as a Marketing Strategy.

Wikipedia 120

Wikipedia SEO Landing Pages Tagging 120

KoMarketing Associates

JULY 12, 2018

For many B2B companies, demos are a good compromise between the traditional sales cycle that some still go through (of meeting the prospect and building a relationship before purchase) and the online aspect, where buyers can get the information they are looking for quickly. It gives users more time to review the information and visuals.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

OCTOBER 13, 2016

To put it simply, SEO helps increase relevant organic traffic to your website by optimizing your content for items your target audience are searching for (through various on-page and off-site tactics). Demonstrate Expertise Through Blogging/Content Marketing. Enter our good friend SEO. Engage on Social Media.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

NOVEMBER 27, 2018

How Does Google Determine Featured Snippet Content and How Can We Show Up? As such, we have very frequently received questions from clients asking how exactly they can get content in the featured snippets, as well as how Google determines the content to display. Create Relevant Content: Be direct in answering the question.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

DECEMBER 15, 2015

The high level summary of the post was this: Client education is a must. By getting people to talk about you, search for you, share your content, and oh right…link to you. That being said, as new clients come in, the education of what an SEO program will actually entail has become more important than ever. . SEO isn’t dead.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Provide content for distribution in social media platforms.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

FEBRUARY 5, 2015

The integration of video content has been a confusing topic for many in the B2B space. Below are five ways that video can make a great addition to your existing B2B content and marketing strategies. Repurpose Existing Content. And it’s imperative to consider how video can be leveraged for B2B online marketing.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

FEBRUARY 19, 2015

I explained to her that, as with any digital marketer, my job involves consuming little bits on information – constantly. In fact, it’s the very foundation on which content marketing is built. This may seem like it involves a good deal of research on the front end. “What are all those tabs open on your screen?”

Ideal Customer Profiles 120

Ideal Customer Profiles Buyer Personas B2B Marketing Planning 120

KoMarketing Associates

DECEMBER 5, 2018

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

SEPTEMBER 3, 2015

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. Not having researched SEO in-depth, they were reluctant to make the investment (just under $600 / month) without more information.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Informative. It diversifies the content marketing mix. Sometimes we like a few laughs with our information. Entertaining.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

JUNE 25, 2015

Think for a moment about the last time you consumed a memorable piece of content. Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston. What in particular stood out to you?

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. Add a call-to-action such as contact information, other social media profile web addresses, or references in context to third party sites and information.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. According to Pew Research Center , 68 percent of all adults in the United States use Facebook.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JUNE 11, 2012

When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. In order to do this, you should review your “top content” in your Google Analytics to see which of your posts have had the most unique page views.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

KoMarketing Associates

JULY 24, 2015

When it comes the color of your website and logo, it’s worth researching color psychology to determine what you want your updated logo and company colors to convey. No matter your industry, your ideal clients are smart, educated people who deserve modern marketing messages. Fun, Forward-Thinking Campaigns.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

KoMarketing Associates

DECEMBER 2, 2013

Status updates create greater visibility for content marketing assets produced. Incorporate images in the content marketing assets created, which provides an additional visual when sharing the content in LinkedIn updates. Publications, Projects, and Educational References. LinkedIn Share Buttons. Work Experience.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120