Conductor

MARCH 16, 2022

Implementing SEO into your content development process will enable expanded keyword research that helps you better articulate your customer’s voice, questions, and needs in your content. Top Educational SEO Resources for Content Marketers. Keyword Research. It’s a great read to help elevate your keyword research process.

Education 98

Education Resources SEO Lead Scoring 98

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Content4Demand

OCTOBER 13, 2021

You need to do your research to understand who your key personas are. If you don’t already have thoroughly researched personas, their answers are likely to help you sketch out a foundation for each of your key audiences. What do we know about their demographics: age, gender, education, income? Your sales team.

Research 108

Research Barriers Trigger Marketing Demographics 108

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. If you’re new to this kind of market research, you’re in the right place.

Research 99

Research Case Studies Case Study Skype 99

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. This is critical information for consulting firms who are looking to expand their ability to attract new clients beyond traditional referrals. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Valasys

APRIL 11, 2024

Cisco plays the key role here while nine tech organizations formed the AI-Enabled Information Communication Technology (ICT) Workforce Consortium. By analyzing job postings and required skills, researchers assess AI’s impact on specific ICT functions and their evolving job responsibilities. This news is sourced.

Marketing AI 40

Marketing AI Research Digital Transformation Class 40

TrustRadius Marketing

APRIL 18, 2019

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. Though persuasive and informative ads share the same goal, they take different approaches. One is about appealing to emotion, while the other is about education. Informative advertising sticks to facts.

Advertising Agencies 60

Advertising Agencies Paid Content Education Advertisements 60

Sprout Social

APRIL 6, 2020

For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. A preview will auto-generate as you fill this information out.

Education 101

Education Linkedin Practices Best Practices 101

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Buyers are more sophisticated and educated than ever before. What is customer advocacy?

Research 206

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 206

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. For example, a brand specializing in education would not be interested in content about auto repair.

Research 98

Research FAQ Training Amazon 98

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. The real importance of research in business growth. In short, primary research will help you grow your firm. Not sure you agree?

Research 150

Research Service Planning B2B Thought Leadership 150

Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% in 2020 to 14.6% Download the Free Executive Summary.

Research 114

Research Service Budget Programs Social Media 114

Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Industries that sent out fewer include nonprofit (9), education (7) and real estate (6). Engagement sent by brands.

Advertising Benchmark 122

Advertising Benchmark Social Media Media Work Management 122

Brightedge

MAY 15, 2020

Through our research, we have discovered not only that SEO is more important now than it ever has been before, but also where the patterns in search trends currently are and where they are headed in the future. One of the greatest shifts in both off and online behavior can be seen in education.

Education 69

Education SEO Class User-Generated Content 69

Business Brainz

MARCH 21, 2021

Why research for ABM? Research is significant particularly at the early stages of any Account-Based Marketing program The importance of research is implied by the importance of organizations resolving their understanding of where Account-Based Marketing fits in their overall business objectives. How research can humanize ABM?

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. How Do Journalism and Content Marketing Differ?

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Outgrow

OCTOBER 1, 2019

Interactive Content Ideas For The Education Sector. Market research , entertainment, retail, all sectors are making use of this idea- to understand their customers better, to serve them better. Market research , entertainment, retail, all sectors are making use of this idea- to understand their customers better, to serve them better.

Top of Funnel 66

Top of Funnel Education Content Lead Scoring 66

ClearVoice

SEPTEMBER 25, 2020

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. From courses and classes to evergreen programs, digital information from trusted experts is more in demand than ever. You can consider her a mentor, that, well, is paid.

Education 92

Education Ad Building Top of Funnel Class 92

nDash

AUGUST 18, 2020

Research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. Read Relevant Forums.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

Mereo

MARCH 28, 2024

This also gives you the chance to communicate this value (both educating them on their pain and informing them about a potential approach and related outcome) to them. Learn to Seek to Serve, Not to Sell ® The post The Research is Here: Relationships Help (and Hurt) in Sales appeared first on Mereo.

Research 41

Research Gartner Forrester Case Studies 41

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

Education 105

Education Branding Brand Identity Content 105

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63

Hubspot

NOVEMBER 30, 2020

Here, we dove into new research from Wave.video to explore the top five reasons brands use video. Consider how you might create entertaining or informative videos with the sole purpose of increasing brand exposure. Brands use videos to educate customers. Video can be an incredibly effective tool for education.

Video Marketing 100

Video Marketing Research Branding Brand Identity 100

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime. Help Self-Educating Customers.

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Vidyard

MAY 15, 2018

They do their own research. Buying behavior has changed, with consumers showing much more hunger for information than for amazing deals. Take on the role of an educator Consumers are curious. Looking to book a meeting, Chris cut to the chase saying, “if you spend the time researching this, one of two things will happen.

Education 99

Education B2B Cold Calling B2B Sales 99

Valasys

JULY 5, 2023

It opens new avenues of information for the students, students can learn a lot by the use of technology. Especially for the students interested in conducting research, technology can be a great source in helping students. How to conduct research? The use of technology is vital for learning in the classroom.

Education 52

Education Class Youtube Communities 52

PureB2B

DECEMBER 22, 2020

The Melanoma Research Foundation (MRF) is the largest independent organization devoted to melanoma. Their mission is to eradicate melanoma by accelerating medical RESEARCH while EDUCATING to and ADVOCATING for the melanoma community. Melanoma Research Foundation. Melanoma Research Foundation.

Research 62

Research Banners Education Communities 62

PureB2B

DECEMBER 22, 2020

The Melanoma Research Foundation (MRF) is the largest independent organization devoted to melanoma. Their mission is to eradicate melanoma by accelerating medical RESEARCH while EDUCATING to and ADVOCATING for the melanoma community. Melanoma Research Foundation. Melanoma Research Foundation.

Research 62

Research Banners Education Communities 62