Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Navigate the Channel

JULY 27, 2023

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. According to a recent study by Forrester Research, Inc., Content Marketing: Crafting Customer-Centric Messages Gone are the days when generic marketing messages could sway B2B customers.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. For many B2B firms, it’s often a blend of various types of content. Instructional/Educational. Read more: What to include in your content calendar.

B2B Marketing 102

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 102

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. What makes this content offer great? HubSpot’s Case Study. HubSpot’s Case Study.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

ClearVoice

APRIL 8, 2022

Valuable and informative content is an integral part of having a successful SEO strategy. When planning content that helps solve your audience’s problems, you’ll want to focus on evergreen content. What makes content evergreen? It will also help provide information and answers. .

SEO 96

SEO Terms and Conditions Content FAQ 96

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Your team is posting relevant, timely information and your community is engaged. The good news is, paid social advertising can be very targeted.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Webbiquity

FEBRUARY 25, 2020

According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Only B2B

MARCH 27, 2024

Do all those website visitors and content downloads translate into sales conversations? Must Read: MQL to SQL Conversion Rate Leads can be classified into 3 types: Marketing Qualified Leads (MQLs): These leads have shown interest through website visits, content downloads, or email engagement.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Hubspot

MARCH 14, 2018

Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads. They're advanced problem-solving guides.

FAQ 99

FAQ Case Studies Case Study Comparison 99

Circle Studio

JUNE 27, 2019

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place. Conduct a website content audit.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

Go Beyond SEO

APRIL 23, 2024

Develop compelling content marketing campaigns to establish your expertise and generate leads. Incorporate relevant keywords, create informative content, and ensure your website is mobile-friendly to improve your SEO ranking. FAQ What are some effective lead generation strategies for pest control businesses in 2023?

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Navigate the Channel

JULY 9, 2023

so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Developing enough valuable and relevant content for your audience every day can seem unrealistic or unnecessary. A social media content calendar helps keep your company organized while connecting with your audience online.

Ad Building 65

Ad Building Tips Content Social Media 65

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Zoominfo

NOVEMBER 17, 2020

Read: Guide to GDPR and FAQs CCPA – Based in California, CCPA states how businesses can use personal information while individuals have their privacy. As a marketer, can you remember the last time you emailed someone’s contact information? Offer an opt-out (or opt-in for GDPR) option for contact information.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

Content Standard

NOVEMBER 24, 2020

They worked with a heavily used search term and followed up with clear, engaging content. In fact, within the extensive FAQ content, Gap doesn’t always reference their specific face masks for sale. That’s because Gap’s primary goal with this landing page isn’t to promote but to educate.

Optimization 76

Optimization Practices FAQ Landing Pages 76

Webbiquity

FEBRUARY 16, 2021

Increase ecommerce sales and start selling on Instagram : Instagram has many business-friendly features such as clickable links, product tags, and in-app purchases that allow companies to provide their followers with product information and convert them into customers. MailChimp: Spark Interest in Your Business with Visuals.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

ClearVoice

JULY 17, 2023

With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Here’s a primer on how content marketing is an essential part of fintech growth and how to do it right. One of the best ways to do all this is through carefully planned and strategic content marketing.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Go Beyond SEO

FEBRUARY 21, 2024

Keyword research, on-page optimization, and link building are key factors in effective SEO for accountants. SEO is the practice of optimizing your website and online content to improve its visibility in search engine results. Create educational blog posts, guides, or videos that address common accounting concerns and provide solutions.

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

BenchmarkONE

SEPTEMBER 16, 2021

Research by Social Media Today predicts that an overwhelming 91% of customers would use an online knowledge base if it were available and tailored to their needs. How to Effectively Draft Knowledge Base Content . So collaboratively think about why you need a knowledge base in the first place before you start working on the content.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

CoSchedule

JUNE 29, 2022

According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on LinkedIn. table of contents]. The organizations, accounts, and posts analyzed in this research span the globe. CoSchedule Content Calendar Social Media Engagement Analytics.

Linkedin 52

Linkedin Analysis Research Best Practices 52

CoSchedule

JUNE 29, 2022

The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. table of contents]. The organizations, accounts, and posts analyzed in this research span the globe. Best Time To Post On Twitter FAQ. Website URL.

Twitter 52

Twitter Analysis Research Best Practices 52

NuSpark Consulting

JUNE 1, 2018

At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it. Much has been written about the top and bottom of the sales funnel, but your mid-funnel content marketing is also critically important to the demand generation process. What Mid-Funnel Content Is.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

CoSchedule

JULY 1, 2022

According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. table of contents]. The organizations, accounts, and posts analyzed in this research span the globe. CoSchedule Content Calendar Social Media Engagement Analytics.

Analysis 52

Analysis Facebook Research Best Practices 52

nDash

JUNE 28, 2022

Creating great content takes more than a knack for finding the right words. There’s an art to creating content that resonates with the right audiences, draws traffic, and drives conversions. With over six million new pieces of content published daily, there’s no room left for gimmicks—just great content.

Work Management 52

Work Management Marketing Management Lead Scoring Lead Ranking 52

Navigate the Channel

AUGUST 14, 2023

They begin researching and seeking information to understand the problem better. Effective content during this phase involves informative blog posts, white papers, and educational videos. At this point, targeted content such as product demos, free trials, and consultations play a crucial role.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

nDash

JUNE 28, 2022

Creating great content takes more than a knack for finding the right words or a passion for the subject matter. There’s an art when you want to create content that resonates with the right audiences, draws traffic, and drives conversions. Great content is meaningful, unique, and delivered to the right audience at the right time.

Work Management 52

Work Management Marketing Management Lead Scoring Lead Ranking 52

Go Beyond SEO

APRIL 25, 2024

Strategies for Local SEO Success in Pest Control To make the most of local SEO for your pest control business, consider implementing the following strategies: Keyword Research: Identify relevant local keywords that potential customers are using to search for pest control services in your area.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Outgrow

APRIL 8, 2024

These forms are commonly used in various contexts, including business, education, healthcare, and more. They are used to gather valuable information that can help decision-making, improvements, and strategic planning. This information is invaluable for continuous improvement in healthcare delivery.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

KoMarketing Associates

MAY 12, 2016

However, I’d argue that content marketing can work for any business; you just have to go through a process to figure out what angle you can use to leverage your most interesting characteristics. Here some areas where content marketing can be used in a very detailed or technical business. Do You Need Explainer Videos?

B2B Marketing 120

B2B Marketing Content Marketing B2B Thought Leadership B2B 120

FunnelEnvy

JANUARY 8, 2024

We’ll go over some research about what modern SaaS buyers are looking for in the sales experience. A lot of content online offers tips on marketing strategy alongside sales advice without clarifying the difference. Marketing creates awareness to attract and educate potential customers.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

ClearVoice

AUGUST 7, 2023

Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies. The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Blue Flame Thinking

MAY 21, 2021

Becoming better educated about your finances—from spending to savings to investments—is something most people would benefit from. We needed to find a way to make a connection with all of them in as relevant a way as possible through financial education resources. Do your social media research. Reaching an Untapped Audience.

Ad Building 88

Ad Building Work Management FAQ Education 88

Outgrow

MARCH 7, 2024

Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. Where to Use a Likert Scale in Real-world Scenarios The Likert Scale is a versatile tool that actively shapes research and insights across diverse real-world scenarios. What Does a Likert Scale Look Like?

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. Where to Use a Likert Scale in Real-world Scenarios The Likert Scale is a versatile tool that actively shapes research and insights across diverse real-world scenarios. What Does a Likert Scale Look Like?

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52