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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Google Review Count:  46,500.

How Higher Education Marketing has Changed

Hubspot

The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. New programs like Promise and EQUIP offer financial incentives for students to attend community colleges and alternative educational institutions. Students and parents have a remarkable array of information and resources to access when researching schools.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Joe Cardillo , who  works for design marketplace startup Visually,  assisting with key client and partner collaborations, marketing, scaling process/workflow, and creating & presenting education focused webinars and content strategy for brands, agencies, and non-profit / policy organizations.

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Getting the content together is only half the battle. So without further ado, an infographic for all of your content marketing for higher education needs.

Creating A Thoughtful Content Strategy in Higher Education Marketing

Hubspot

Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. Now it’s time to apply those answers and develop a calculated content strategy that can reach new prospects while maintaining your relationship with your current supporters. 1) Segmenting Strategy. Keep the content and the subject line the same.

Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed. Rise of digital education. Author: Vyoma Kapur Class is now in session! And that’s true for all marketers.

Promoting World-Class Research

Fathom

Leveraging Research for Content Marketing. Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. In this post, we will examine research promotion in terms of website content, social media, and video and how they can work to fuel a universities content marketing machine.

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Content Methodology: A Best Practices Report

Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. the content creation and. Competitive Content.

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem.

The sneaky method BuzzFeed uses to win the market research game

grow - Practical Marketing Solutions

Even if you don’t create a BuzzFeed account to login to the site, they collect aggregate data as well as your location, IP address, information from cookies and web beacons about your browsing behavior, and much more. If you access the Services through Facebook credentials, we may automatically collect certain information, such as your name, picture, and email address. Horrified?

Research Shows Firms with Employee Advocacy Programs Grow Faster

Hinge Marketing

firm must instill a culture of belief in the content they create and active engagement in discussions on social networks. To find the answers , Hinge Research Institute teamed with Social Media Today. The objective was to explore the potential of employee advocacy so companies like yours could make well-informed decisions. Research Social MediaEmployee Advocacy Adoption.

The B2B Content Marketing Buyer Disconnect [Research]

B2B Marketing Insider

The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study  of 500 global marketers from  the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts. 67% of the business leaders surveyed said that unique, timely and educational content improves their perception of a brand.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Only about half of marketers try to connect content to sales. TopRank ). 2.

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B2B Buyers Need Insights, Not Just Information

KEO Marketing

In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. Increasingly, almost all of this research occurs before a buyer contacts your sales team. Content Marketing

14 Tools & Resources for Conducting Market Research

Hubspot

To read more content like this, subscribe to Agency Post. In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs. In part, we can blame lack of research for why there are so many unsuccessful product launches and ill-conceived new feature additions. 14 Market Research Resources. 1) Google Insights Databoard. census data.

Why Mobile and Search in Higher Education are Critical

Fathom

During the summer, I attended a handful of conferences focused on higher education and digital marketing. I’ve made a few friends along the way, and I learned that  universities of all sizes face common issues: Student acquisition and retention. Google reports that 40% of education search queries happen on a mobile device. Education Industry Mobile SEO Think Mobile First.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

5 Powerful Techniques To Boost Your Content Marketing

Act-On

Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. Having a powerful content marketing strategy in place can mean all the difference in whether you’re seeing the full potential of your efforts through the amount of conversions you’re turning over. Writing content is easy, writing exceptional quality content is hard.

From Mealy to Meaty: How to Create Better Content

Act-On

Many of us content marketers have been operating under a faulty premise. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. But does more content result in better content? We could get more strategic about curating some content. So what to do?  .

7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

Here are seven elements CEOs and their teams must develop in order to make informed decisions to achieve growth: 1 – Research, Analytics, And Insights. Companies today will need to develop an integrated view of customer research. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries. It Takes All Seven.

Education Blogging 101: How to Attract More Students Online

Hubspot

HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. First, good blogs are regularly updated with with entertaining, informative content. Google loves blogs with a steady flow of engaging content. The blog visitor shares her email and other information with you in order to get this content.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. In a nutshell, this is where so many content marketing initiatives fall short.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

The Innovative Educator. Sharing ideas about educating innovatively. PLNs provide individuals with learning and access to leaders and experts around the world bringing together communities, resources and information impossible to access solely from within school walls. recommend Innovative Educators new to PLNs begin as a PLN consumer (1.0 Educating Innovatively.

Content marketing personalization: know your audience

Biznology

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Popular tools and concepts you’ll hear about include voice of customer (VOC) research, creation of customer persona, and developing customer profiles. As you can imagine, this is incredibly valuable information. It’s a businessperson.

5 Ways to Share Financial Aid Information via Higher Education Social Media

Fathom

According to an annual study conducted by UCLA’s Graduate School of Education & Information Studies , financial aid is a top concern among incoming freshman and their families. A few key results found by this survey include the following: 75.5% of students surveyed were accepted to their first-choice college but only 56.9% decided to enroll. Over 62% of the students who chose to.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Essential Skill Sets for the Higher Education Inbound Marketer

Hubspot

Whether you are currently working at a higher education institution and are delving into the world of inbound marketing or you are a job-seeker looking for a position in higher education marketing at a university or marketing agency, there are skill sets that can help you succeed. It’s important that the message you’re putting out is unified both in content and tone.

The College Research Timeline and Paid Search

Fathom

Begin researching schools. Continue research including beginning college campus visits. Having messaging revolving around where students are in their research process is crucial to their user experience. This applies to your ad copy, calls to action, as well as the content of your landing pages. While your pages may have all of the pertinent information a student needs to make a decision, not directing them towards the ideal part of that information may be confusing or overwhelming. Higher Education Online Advertising / SEM / Display Junior Year.

How Content Drives a Great Customer Experience (and Profit)

Act-On

For many marketers, creating persona-focused content, delivering that content to your buyers, driving qualified leads into the pipeline, and measuring the revenue impact of your efforts come to mind. They research their purchases thoroughly (and independently), gathering information from various channels and resources. Store Content in a Single Location.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

Marketers are creating more content than ever. According to the  Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Step 3: Cater to them with content. Create a calendar.

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Marketing Must-Do's For Helping a New Educational Program Take Off

Hubspot

Start with some of the information you already know about the persona of your institution's general ideal student. Then do your research to refine the personas for this program. Research social media to hear from students enrolled in similar programs, or talking about enrolling. Develop Unique Content that Drives Eyes and Enrollments. EducationDoes it fill a gap?

How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing

Hubspot

Higher education institutions are typically an established brand with an abundance of history and traditions. But with research, testing, and a whole lot of strategy, you can keep your marketing fresh and customized and start involving more inbound in your approach. What inbound content channels make sense for your audiences and what don’t? Education Questions First.