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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

The 17 Best Keyword Research Tools for SEO and SEM


query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Google Review Count:  46,500.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Joe Cardillo , who  works for design marketplace startup Visually,  assisting with key client and partner collaborations, marketing, scaling process/workflow, and creating & presenting education focused webinars and content strategy for brands, agencies, and non-profit / policy organizations.

How Higher Education Marketing has Changed


The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. New programs like Promise and EQUIP offer financial incentives for students to attend community colleges and alternative educational institutions. Students and parents have a remarkable array of information and resources to access when researching schools.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

Promoting World-Class Research


Leveraging Research for Content Marketing. Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. In this post, we will examine research promotion in terms of website content, social media, and video and how they can work to fuel a universities content marketing machine.

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Creating A Thoughtful Content Strategy in Higher Education Marketing


Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. Now it’s time to apply those answers and develop a calculated content strategy that can reach new prospects while maintaining your relationship with your current supporters. 1) Segmenting Strategy. Keep the content and the subject line the same.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. Increasingly, almost all of this research occurs before a buyer contacts your sales team. Content Marketing

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

The B2B Content Marketing Buyer Disconnect [Research]

B2B Marketing Insider

The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study  of 500 global marketers from  the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts. 67% of the business leaders surveyed said that unique, timely and educational content improves their perception of a brand.

Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed. Rise of digital education. Author: Vyoma Kapur Class is now in session! And that’s true for all marketers.

The sneaky method BuzzFeed uses to win the market research game

grow - Practical Marketing Solutions

Even if you don’t create a BuzzFeed account to login to the site, they collect aggregate data as well as your location, IP address, information from cookies and web beacons about your browsing behavior, and much more. If you access the Services through Facebook credentials, we may automatically collect certain information, such as your name, picture, and email address. Horrified?

34 Compelling Content Marketing Stats and Facts


Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Only about half of marketers try to connect content to sales. TopRank ). 2.

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Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research  @  Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. With this team, they are responsible for growing and maintaining our Enterprise Media and Research business across North America.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

14 Tools & Resources for Conducting Market Research


To read more content like this, subscribe to Agency Post. In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs. In part, we can blame lack of research for why there are so many unsuccessful product launches and ill-conceived new feature additions. 14 Market Research Resources. 1) Google Insights Databoard. census data.

From Mealy to Meaty: How to Create Better Content


Many of us content marketers have been operating under a faulty premise. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. But does more content result in better content? We could get more strategic about curating some content. So what to do?  .

Why Mobile and Search in Higher Education are Critical


During the summer, I attended a handful of conferences focused on higher education and digital marketing. I’ve made a few friends along the way, and I learned that  universities of all sizes face common issues: Student acquisition and retention. Google reports that 40% of education search queries happen on a mobile device. Education Industry Mobile SEO Think Mobile First.

Research Shows Firms with Employee Advocacy Programs Grow Faster

Hinge Marketing

firm must instill a culture of belief in the content they create and active engagement in discussions on social networks. To find the answers , Hinge Research Institute teamed with Social Media Today. The objective was to explore the potential of employee advocacy so companies like yours could make well-informed decisions. Research Social MediaEmployee Advocacy Adoption.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

The Innovative Educator. Sharing ideas about educating innovatively. PLNs provide individuals with learning and access to leaders and experts around the world bringing together communities, resources and information impossible to access solely from within school walls. recommend Innovative Educators new to PLNs begin as a PLN consumer (1.0 Educating Innovatively.

5 Ways to Share Financial Aid Information via Higher Education Social Media


According to an annual study conducted by UCLA’s Graduate School of Education & Information Studies , financial aid is a top concern among incoming freshman and their families. A few key results found by this survey include the following: 75.5% of students surveyed were accepted to their first-choice college but only 56.9% decided to enroll. Over 62% of the students who chose to.

7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

Here are seven elements CEOs and their teams must develop in order to make informed decisions to achieve growth: 1 – Research, Analytics, And Insights. Companies today will need to develop an integrated view of customer research. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries. It Takes All Seven.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. In a nutshell, this is where so many content marketing initiatives fall short.

The College Research Timeline and Paid Search


Begin researching schools. Continue research including beginning college campus visits. Having messaging revolving around where students are in their research process is crucial to their user experience. This applies to your ad copy, calls to action, as well as the content of your landing pages. While your pages may have all of the pertinent information a student needs to make a decision, not directing them towards the ideal part of that information may be confusing or overwhelming. Higher Education Online Advertising / SEM / Display Junior Year.

Content marketing personalization: know your audience


Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Popular tools and concepts you’ll hear about include voice of customer (VOC) research, creation of customer persona, and developing customer profiles. As you can imagine, this is incredibly valuable information. It’s a businessperson.

5 Powerful Techniques To Boost Your Content Marketing


Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. Having a powerful content marketing strategy in place can mean all the difference in whether you’re seeing the full potential of your efforts through the amount of conversions you’re turning over. Writing content is easy, writing exceptional quality content is hard.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today


And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. the campaign.’"

Education Blogging 101: How to Attract More Students Online


HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. First, good blogs are regularly updated with with entertaining, informative content. Google loves blogs with a steady flow of engaging content. The blog visitor shares her email and other information with you in order to get this content.

Essential Skill Sets for the Higher Education Inbound Marketer


Whether you are currently working at a higher education institution and are delving into the world of inbound marketing or you are a job-seeker looking for a position in higher education marketing at a university or marketing agency, there are skill sets that can help you succeed. It’s important that the message you’re putting out is unified both in content and tone.

Why it’s a very good sign that people don’t read your content

grow - Practical Marketing Solutions

Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. There are a lot of reasons why people share content, but there are three big ones.

The Secret to Connecting with Self-Educating Buyers

Marketing Action

The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert Rose is the chief strategy officer with the Content Marketing Institute and the author of a new book called Experiences, the Seventh Era of Marketing. What do I mean when I say self-educating buyers? Content.

5 Content Marketing Lessons from David Ogilvy


British born and educated, he joined Mather & Crowther, a London ad firm run by his brother, before going on to be a researcher for Gallup, a solider, and a farmer. David Ogilvy held that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer. Five content marketing lessons from David Ogilvy: 1.

How Content Drives a Great Customer Experience (and Profit)


For many marketers, creating persona-focused content, delivering that content to your buyers, driving qualified leads into the pipeline, and measuring the revenue impact of your efforts come to mind. They research their purchases thoroughly (and independently), gathering information from various channels and resources. Store Content in a Single Location.

12 Ideas to Ignite Your Content NOW

grow - Practical Marketing Solutions

In this red-hot competitive marketing world, “content” is not enough. The focus needs to  shift from writing to igniting –  content ignition ! If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. Wrong.

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

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Everything Marketers Need to Research & Create Detailed Buyer Personas [Template]


Understanding your buyer persona is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. You just need to ask the right questions to the right people, and present that information in a helpful way so your company can get to know your persona better than the back of their hand. Got it.

The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing

Tony Zambito

Evidence is building that the standardized focus on a single buyer model has major disadvantages: depictions have lacked in the reality of the real world today, they are narrowly focused on messaging to one buyer or role, it is an over simplification of marketing and selling to a buyer, they are created with little research, and are routinely ignored by selling teams today. 

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Many marketers and business owners believe that any piece of content is better than none, but as more and more people become dependent on the web for great content and news, we’ve learned that that isn’t always the case.

B2B 101

Marketing Must-Do's For Helping a New Educational Program Take Off


Start with some of the information you already know about the persona of your institution's general ideal student. Then do your research to refine the personas for this program. Research social media to hear from students enrolled in similar programs, or talking about enrolling. Develop Unique Content that Drives Eyes and Enrollments. EducationDoes it fill a gap?