Remove Content Remove Education Remove Information Remove Research

Trending Sources

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. 1) SEMrush. 4) Soovle.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Joe Cardillo , who works for design marketplace startup Visually, assisting with key client and partner collaborations, marketing, scaling process/workflow, and creating & presenting education focused webinars and content strategy for brands, agencies, and non-profit / policy organizations.

How Higher Education Marketing has Changed

Hubspot

The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. New programs like Promise and EQUIP offer financial incentives for students to attend community colleges and alternative educational institutions. Students and parents have a remarkable array of information and resources to access when researching schools.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Getting the content together is only half the battle. So without further ado, an infographic for all of your content marketing for higher education needs.

Promoting World-Class Research

Fathom

Leveraging Research for Content Marketing. Promoting world-class research for content marketing purposes has the rare ability to attract both demographics with the same content. In this post, we will examine research promotion in terms of website content, social media, and video and how they can work to fuel a universities content marketing machine.

Class 29

Five levers of relevance for digital authors

Biznology

In the case of information, the work involved requires cognitive effort. What is relevant to someone is highly dependent on their education, experience, and interests. This is why I emphasize keyword research to understand topics of interest to our audience. Keyword research gets you in the game, cognitive levers help you win it. The nirvana is structured content.

Creating A Thoughtful Content Strategy in Higher Education Marketing

Hubspot

Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. Now it’s time to apply those answers and develop a calculated content strategy that can reach new prospects while maintaining your relationship with your current supporters. 2) Content. Keep the content and the subject line the same.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. Increasingly, almost all of this research occurs before a buyer contacts your sales team. Content Marketing

Higher Education and Beyond: A Changing World for Marketers

Modern B2B Marketing

Marketers can learn about a lot more than just textbook knowledge from higher education. For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed. Rise of digital education. Author: Vyoma Kapur Class is now in session! And that’s true for all marketers.

Branded content just another shade of fake news?

Biznology

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Today we are buried in the broadest possible interpretation of “content” with little clue to the motivation behind its creation. Is it inbound ? Probably not.

Brand 34

The B2B Content Marketing Buyer Disconnect [Research]

B2B Marketing Insider

The biggest mistake in content marketing is making the content all about you. In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts. On the other hand, the survey of more than 500 global business executives also showed that the buying audiences are looking for helpful content. Content Marketing

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War.

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem. This is not good.

The sneaky method BuzzFeed uses to win the market research game

grow - Practical Marketing Solutions

Even if you don’t create a BuzzFeed account to login to the site, they collect aggregate data as well as your location, IP address, information from cookies and web beacons about your browsing behavior, and much more. If you access the Services through Facebook credentials, we may automatically collect certain information, such as your name, picture, and email address. Horrified?

34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Only about half of marketers try to connect content to sales. And use video.

Stats 133

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

The fundamentals of long-form expository content have remained the same for decades, and they’re not likely to change anytime soon. In addition to coming up with a great content strategy and crafting compelling copy for your story, you also have to carefully design how you’re going to deliver your story to your audience. Content-Focused Design. Flexible Navigation.

14 Tools & Resources for Conducting Market Research

Hubspot

To read more content like this, subscribe to Agency Post. In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs. In part, we can blame lack of research for why there are so many unsuccessful product launches and ill-conceived new feature additions. 14 Market Research Resources. This post originally appeared on Agency Post.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

The Innovative Educator. Sharing ideas about educating innovatively. PLNs provide individuals with learning and access to leaders and experts around the world bringing together communities, resources and information impossible to access solely from within school walls. I recommend Innovative Educators new to PLNs begin as a PLN consumer (1.0 for educators using Web 2.0

3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

Understanding the user intent behind keywords is critical, but many companies don’t know about this strategy or don’t know how to properly focus content around user intent. 2017 will be about marketers understanding how to work with search engines to deliver the content users really want. However, I recommend signing up for a premium keyword research tool for the best results.

Why Mobile and Search in Higher Education are Critical

Fathom

During the summer, I attended a handful of conferences focused on higher education and digital marketing. Google reports that 40% of education search queries happen on a mobile device. At Fathom, we see that anywhere from 40% to 70% of all traffic for higher education clients comes from mobile. User experience plays a major role in the research process.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.

5 Ways to Share Financial Aid Information via Higher Education Social Media

Fathom

According to an annual study conducted by UCLA’s Graduate School of Education & Information Studies , financial aid is a top concern among incoming freshman and their families. Many first-generation college students rely heavily on their high schools and/or higher education institutions to help guide them through the financial aid process. decided to enroll. 48.7% in 2004.

Media 10

Research Shows Firms with Employee Advocacy Programs Grow Faster

Hinge Marketing

A firm must instill a culture of belief in the content they create and active engagement in discussions on social networks. To find the answers , Hinge Research Institute teamed with Social Media Today. The objective was to explore the potential of employee advocacy so companies like yours could make well-informed decisions. Research Social MediaAnd,16.6%

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

Hubspot

The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together. More specifically, infographics are shared three times more than other types of content. And that research stage can be pretty tricky -- especially if you don’t have a plan. 2) Do your keyword research. 2) JSTOR.

7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

Here are seven elements CEOs and their teams must develop in order to make informed decisions to achieve growth: 1 – Research, Analytics, And Insights. Companies today will need to develop an integrated view of customer research. It takes a certain qualitative research approach to accomplish, however, the rewards can be significant. by Yarden Gilboa.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. In a nutshell, this is where so many content marketing initiatives fall short.

The College Research Timeline and Paid Search

Fathom

Begin researching schools. Continue research including beginning college campus visits. Having messaging revolving around where students are in their research process is crucial to their user experience. This applies to your ad copy, calls to action, as well as the content of your landing pages. While your pages may have all of the pertinent information a student needs to make a decision, not directing them towards the ideal part of that information may be confusing or overwhelming. Higher Education Online Advertising / SEM / Display Junior Year.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. the campaign.’"

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 1) Canva.

Tools 93

From Mealy to Meaty: How to Create Better Content

Act-On

Many of us content marketers have been operating under a faulty premise. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. But does more content result in better content? We could get more strategic about curating some content. So what to do? .

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. With this team, they are responsible for growing and maintaining our Enterprise Media and Research business across North America.

Why content is your enemy and experiences are your friend

grow - Practical Marketing Solutions

“When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” “Content is like a food buffet that feeds Google,” he continued. Maybe we try to create better steak so Google will choose us, but it’s still a content buffet that benefits Google, maybe more than it benefits us.

Essential Skill Sets for the Higher Education Inbound Marketer

Hubspot

Whether you are currently working at a higher education institution and are delving into the world of inbound marketing or you are a job-seeker looking for a position in higher education marketing at a university or marketing agency, there are skill sets that can help you succeed. 1) An Understanding of Higher Education. 4) Content Development. Education Hiring

Education Blogging 101: How to Attract More Students Online

Hubspot

HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. First, good blogs are regularly updated with with entertaining, informative content. Google loves blogs with a steady flow of engaging content. The blog visitor shares her email and other information with you in order to get this content.

12 Ideas to Ignite Your Content NOW

grow - Practical Marketing Solutions

In this red-hot competitive marketing world, “content” is not enough. The focus needs to shift from writing to igniting – content ignition ! If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. Wrong.

Everything Marketers Need to Research & Create Detailed Buyer Personas [Template]

Hubspot

Understanding your buyer persona is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. You just need to ask the right questions to the right people, and present that information in a helpful way so your company can get to know your persona better than the back of their hand. Got it. Role.