The Point

DECEMBER 16, 2013

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Launch Marketing

JANUARY 24, 2018

Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers. Launch also created integrated campaigns to leverage these new content pieces in communications to prospective customers. The Project. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

Kevin Indig

JULY 17, 2023

At Postional, we are building the SEO toolset we’ve always wanted, an all-on-one solution for everything from content optimization to internal linking at scale. Positional is building a modern marketing stack with an initial wedge in content/SEO, the least loved portion of the stack and the most ripe for disruption.

Microsite 52

Microsite CMS Development Lead Ranking Lead Scoring 52

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convert

JULY 28, 2021

Finteza is a great tool for that as it allows you to narrow your data down to any specific traffic source or landing page: RELATED CONTENT: Uncover Your Website’s User Experience and Usability Conversion Barriers. Content Remains King. Visual Content Is Almost Always a Great Idea. Building the True Answer Engine.

SEO 145

SEO SERP Trends Keywords 145

SmartBug Media

JUNE 26, 2019

What I like about this community’s landing page is that they have built a sort of microsite on the landing page, and it’s all customized for that specific community. This helps from an SEO perspective because it’s feeding the search engines with a ton of unique local content. It also helps from a user perspective.

Landing Pages 71

Landing Pages Communities SEO Examples 71

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. Brands are moving away from content that functions as static, one-off pieces. Advancing to the Next Piece of Content.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Biznology

JUNE 14, 2013

Hyperlinking within content tells the reader that they will be brought to a page that relates to that word or phrase, which improves the usability of the content. Content Marketing Organic Search Anchor text Google Google Penguin penguin Penguin 2.0 Link as naturally as possible.

Optimization 80

Optimization SEO Marketing Websites Microsite 80

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. You do that work” and then “Our SMNR is just a platform and structure.

Social Media 80

Social Media Demand Media Blogger 80

SnapApp

NOVEMBER 14, 2011

Monetization This term relates to how publishers make money with content as well as other web-based initiatives. From a business standpoint, a content-driven website exists for one or multiple objectives: to make money based on advertising or to generate customer leads for a product or service. Content Marketing. Microsite.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

The Point

JUNE 1, 2010

Or are games best suited for the consumer domain? However, it’s critical to view games as both content and advertising. Could games be a potentially viable form of “content&# to weave into lead generation, database marketing, or lead nurturing campaigns? So where does this leave the B2B marketer? Absolutely.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. We simply can’t ask these business units to retire fresh content related to business-critical offerings. Some like to organize content by content type because that’s the way they’ve always done it.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Hubspot

DECEMBER 18, 2012

2) The Fire Hose Blast of Blog Content. Of late, some marketers have taken this concept to the extreme, pumping out content at assembly-line pace. Readers won’t regard your content well, and as a result, Google won’t hold your domain in high regard, either. 3) Those Millions of Microsites.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

NuSpark Consulting

MARCH 9, 2013

Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” ” – Boss.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” ” – Boss.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

MARCH 21, 2016

Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors. As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors. As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America.

Domain 40

Domain CMS Development Storytelling Microsite 40

SnapApp

JUNE 14, 2017

You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content. . If you can create an experience out of your content, you’re much more likely to capture your target audience’s attention – and keep it. . That’s the beauty of a microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

EMagine B2B Blog

MARCH 5, 2019

Structured vs. Unstructured Content. The schema options are weaved into websites via structured data and this structured data brings website content to life for search engines. Structured vs. Unstructured Content. That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs).

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Hubspot

DECEMBER 15, 2010

Make Sure You Have Geo-Targeted Content. Create microsites and let Google know that yourcompany.com/france/ is the part of your site that's just for French visitors. Create microsites and let Google know that yourcompany.com/france/ is the part of your site that's just for French visitors. Create Localized Content.

SEO 28

SEO Marketing Websites Tips Microsite 28

WebMarketCentral

JANUARY 7, 2009

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

SEO 20

SEO Microsite Best Practices SEM 20

Hubspot

OCTOBER 24, 2012

However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results. The repetitive use of keywords in content, where they unnaturally appear word after word. 3) They Don’t Focus on Content. 2) They Over-Optimize.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

SEPTEMBER 6, 2012

2) Stealing Your Content. On the other end of the spectrum, there are competitors who know you're an awesome content creator and totally promote your content! As in, they leave out the minor detail that you actually created the content, and they just republished it. 4) Leaving Links to Their Content on Your Content.

SERP 28

SERP Microsite Internet Marketing CAN-SPAM 28

Optinmonster

DECEMBER 23, 2020

The drag and drop builder makes it super-easy to add and remove content on your page quickly. Landing Page Focused Content Blocks. Besides being able to start with a stunning landing page design, you can also enhance it with ready-made content sections. Use Different Domains for Multiple Pages. Ready Made Page Sections.

Landing Pages 77

Landing Pages Domain Work Management Template 77

SWZD

MARCH 2, 2017

But B2B marketing always requires quality content to succeed, and the ABM model magnifies this because your ABM account base is generally narrower than your overall market. Therefore, the stakes are higher each time a prospect accesses your content. ABM content marketing requires quality content more than ever.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

Contently

JUNE 6, 2022

You’re not alone if you’re confused about the growing number of page types in the content marketing world. But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. Three reasons: Clients protect their domains. Bloggers don’t trust PR firms.

Blogger 80

Blogger Domain Outreach Microsite 80

Valasys

FEBRUARY 17, 2023

Either way, knowing the growth hacks for the B2B domain is beneficial. LinkedIn Marketing: LinkedIn is easily the most interacted platform for the B2B domain. You can build a content library quickly without spending a penny on guest posting. A perfect tool to ramp up your content marketing effort.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Biznology

SEPTEMBER 23, 2014

If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. Of course, there was the prominent link to the Mizuno Running News SMNR microsite — then off they went.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Convince & Convert

OCTOBER 22, 2013

“Big Content”, also known as content that requires significant time and resources, is all the rage today. from fun, long-term content creations to powerful projects that really drive business? Cyrus Shepard is Senior Content Astonaut for Moz. How do you measure the ROI of your big content initiatives?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Hubspot

MARCH 18, 2018

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it certain ways. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. If you want to stand out, you can’t rely on a publish-and-pray content strategy. And, it will give wings to your content strategy. . As you know, those days are long gone.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Customer Experience Matrix

MAY 6, 2010

I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. Each Genoo subscription includes a single site with unlimited pages using the client’s own domain name.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65