Vision Edge Marketing

APRIL 5, 2022

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. More than 25 years later and after countless innovations across both print and digital content, the familiar phrase continues to dominate business headlines. three to five pieces of content ?before

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. Now, you have to distribute it and expand its reach for maximum exposure. That’s the process of content amplification, and there are many ways to achieve it. Content amplification expands reach, attracting target buyers in different places. Quick Takeaways.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Sharpspring

APRIL 29, 2020

If you’re in the business of marketing, you understand the importance of creating great content. But no matter how great, your content is only effective if you share it effectively. What is the best type of content to post on LinkedIn? Blogs, videos and case studies are great ways your business can produce useful content.

Linkedin 86

Linkedin Distribution Practices Webcast 86

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Content marketing isn’t going anywhere. Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. With a bit of creativity and stakeholder input, you can take content production out of the “too hard” basket. Something old, something new.

Press 52

Press Copywriting PR Content 52

ClearVoice

DECEMBER 19, 2023

What is a content strategy? A content strategy is the holistic plan you use and consult when including content creation as part of your overall marketing strategy. And no, “going viral” is not a content strategy.) (And no, “going viral” is not a content strategy.) Why is it important to have a content strategy?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

Trade Press Services

MARCH 18, 2024

Traditional Publishing Traditional publishers can range from well-recognized entities to small press options. Although the benefits of traditional publishing are similar across the board, the distribution power, readership, and advance-to-royalty ratio vary greatly based on the size and focus of the company.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

DivvyHQ

MARCH 19, 2020

Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Build it and they will come? It doesn’t work that way in today’s noisy digital world. Here’s more.

Advertising Channels 124

Advertising Channels Distribution Content Marketing Content 124

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Contently

JANUARY 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. This doesn’t mean your content should be full of product plugs. Their crime: failing to set goals.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Assess engagement and then fine-tune your distribution plan.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Doesn’t it make more sense to control your content and spread the word through social media, your blog and email? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up.

Press 67

Press B2B Blast Campaigns Public Relations 67

Marketing Insider Group

SEPTEMBER 11, 2015

The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The numbers. It is advertising for the modern internet.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Organic search has grown from 14 to 19%, which means readers seek and find Forecast content. How could we ever break through?

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

seo.co

OCTOBER 4, 2021

There are five types of content you’ll need in order to rank for your local keywords effectively: 1. Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. City Information Articles. Interviews.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Trade Press Services Newsletter

JANUARY 4, 2024

Create customized content that speaks directly to their needs, wants, and challenges. Go full steam ahead with content creation. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Take the scenic route with your online presence.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services Newsletter

OCTOBER 6, 2022

Thought Leadership Content One of the most effective marketing tactics is thought leadership content. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. How-to content. However, this type of content is not about your product directly.

Press 69

Press Product Screencast FAQ 69

Hubspot

JANUARY 14, 2019

Once you've optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it's time to make sure everyone sees your masterpiece. Here's a checklist of key places to share your video marketing content every time you have something new.

Distribution 73

Distribution Video Marketing Advertising Agencies Multi-Channel 73

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Highlight on Social Media.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Vidyard

DECEMBER 14, 2020

KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows. These insights help sales reps prioritize follow-up and empower video creators to make even more impactful content. only 28% in 2018). .

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

ClearVoice

FEBRUARY 21, 2023

It’s audio content through podcasting, a platform that can be an indispensable addition to your marketing strategy. Like students’ different learning styles, there are various ways that audiences prefer their content. A podcast can help you leverage your existing content by repurposing it in another form.

Content 52

Content Distribution RSS Work Management 52

Brandpoint

MARCH 28, 2023

PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge. Why thought leadership is important in public relations Adding thought leadership content into your PR strategy is becoming more and more a non-negotiable than ever before.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Launch Marketing

MAY 5, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. In this blog, we’ll cover specific content marketing and sharing tactics and assets that can boost the impact and reach of your launch.

Top of Funnel 105

Top of Funnel Product Marketing Management Content Marketing 105

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc.,

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Contently

OCTOBER 14, 2020

Here are five important content campaigns that stand out to me, not just for what they did for the client, but for how they still inform what I do today. Whether it’s for advertising, content marketing, or journalism, every writer needs a portfolio that shows off your distinct voice. Bhutan Tourist Board: The power of research.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Trade Press Services

JANUARY 2, 2024

These tools use algorithmic models to learn the patterns and structure of language, making it possible to access information, create content and mimic human conversation. Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52