Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Can the tool identify anonymous interactions and match them to the correct profile?

Marketing Management 98

Marketing Management Vendors Analytics Ideal Customer Profiles 98

Martech

MARCH 7, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Do you host the content yourself or who do you work with for hosting capabilities?

Digital Asset Management 98

Digital Asset Management Work Management Marketing Automation Services Marketing Management 98

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 261

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 261

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 287

Top of Funnel Buyer's Journey Trends Lead Scoring 287

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Innovative video content sharing.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

AUGUST 3, 2018

You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. The advantages of interactive video for you and for viewers are clear: The viewer is thinking about your content, not just watching it. You can verify viewing.

Video Marketing 99

Video Marketing CMS Development Marketing Management Interactive Marketing 99

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Act-On

APRIL 26, 2024

They describe the individuals working at your ICP companies, and give sales and marketing teams a fictionalized human to target with messaging, content, and campaigns. Create a customer journey map Just as you need to know who you’re trying to reach, you need to know where they interact with your brand along their buying journey.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Quick Takeaways.

Marketing & Strategy 283

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 283

Outgrow

FEBRUARY 9, 2021

How to Make Your 404 Page Interactive With Outgrow . But what if you could turn that 404 pages into a gold mine for added interaction? We used interactive content to turn our 404 pages into a lead generating instrument. Use it to tell your audience a story and engage them with your content. You heard it right!

Outgrow 98

Outgrow Interactive Marketing User-Generated Content Sales Qualified Leads 98

Kaon

JULY 25, 2019

Product demonstrations required technical sales specialists and impeccable coordination between internal teams, in addition to demo model availability and exorbitant shipping and set-up costs. . The advantage of this interactive application is that the customer is driving the experience,” described Ms. “The Advertisements.

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 334

Top of Funnel Work Management Marketing Management Content Marketing 334

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey.

Lead Ranking 187

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 187

Marketing Insider Group

JULY 14, 2021

You’ve spent countless hours developing content for potential buyers. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Sound right?

Sales Qualified Leads 361

Sales Qualified Leads Lead Scoring Lead Ranking Leads 361

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

The ROI Guy

JUNE 27, 2018

A new go-to-market guide was needed to help content marketers meet the needs of these evolved buyers, and direct the shift from old static content to a new set of interactive marketing. 3) Prescriptive – A canned sales pitch or demo is less than effective. Recommending a one-size-fits-all solution doesn’t work.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

ClearVoice

SEPTEMBER 22, 2023

5 Foremost Software and Tech Content Ideas for 2024 Take inspiration from the top five software and tech content ideas below to help drive your content strategy forward in 2024. Optimize your content for voice search Modern users rely on smart assistants and use voice to search topics, products, and solutions online.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Create Your Video Content. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Vidyard

MAY 23, 2018

Interactive video CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What Are Interactive Video CTAs? “In This action could be filling out a form, visiting a specific webpage, watching another video, or even requesting a demo.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Funnels Thought Leadership 65

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Does your content alleviate a pain point?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Vidyard

MAY 23, 2018

Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What are interactive events and why should I care? What is the nature of your content? Think about your video content. Let’s dive in.

Top of Funnel 61

Top of Funnel Marketing Funnels Thought Leadership Video Marketing 61

Aberdeen

JULY 8, 2019

That’s why there’s such a strong push to embrace content marketing , deliver innovative self-serve digital channels, leverage live chat, improve social media engagement, take advantage of video, and more. That’s why product demos can be so effective for field marketers. Personalize the Experience. Personalize the Experience.

Top of Funnel 40

Top of Funnel Product Intent Data Purchase Intent 40

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

SnapApp

DECEMBER 27, 2018

Earlier this year, we introduced SnapApp for PDF , a new tool that allows marketers to take their existing static content and create more engaging experiences for readers. Since the launch, our customers have consistently seen incredible results with their interactive content. Want to see the power of SnapApp for PDF in action?

Marketing AI 54

Marketing AI Top of Funnel Sales Qualified Leads Examples 54

The Mx Group

SEPTEMBER 20, 2018

Interactive tools and content can transform a potentially “boring” product or service into something “cool” in the eyes of your prospects and buyers. That’s why online marketing has become so important, and interactive content is one of its most effective tools. Interactive cutaways / demos. Simulators.

Product 76

Product Tools Top of Funnel Digital Marketing Funnels 76

RebelMouse

OCTOBER 5, 2023

Artificial intelligence (AI) has revolutionized content creation by helping individuals and businesses meet readers' demands to create high-quality and related content recommendations. Related content is information relevant to specific topics or user interests.

Marketing AI 109

Marketing AI Content Work Management Loyalty 109

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Vidyard

OCTOBER 19, 2017

Online and interactive video is become an increasingly important part of today’s digital marketing, lead generation, and demand gen programs, partly because it can help you reach a broader audience, but more importantly because it can help you boost conversion rates across the myriad of programs that you’re already running today.

Top of Funnel 57

Top of Funnel Demand Video Marketing Webinar Metrics 57

Marketing Interactions

SEPTEMBER 14, 2021

The content we use to engage B2B buyers must resonate and be relevant. Come across a brilliant idea for content that we can’t say no to, created it and launched it to an unsuspecting audience thinking they’ll be thrilled. One persona is visiting your website, but your content is written to engage another. We’ve all done it.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Metadata

SEPTEMBER 20, 2023

Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world. Why are ABM and ungated content in the spotlight right now? Why are ABM and ungated content in the spotlight right now? Most of the changes have been positive. See the problem?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Metadata

JANUARY 30, 2024

Navattic and ChiliPiper teamed up and requested demos from 100 leading SaaS companies. Or, you know, set up an automated email to say yay or nay to the demo request. It makes sense why 81% of technology buyers choose not to fill out forms for gated content. Interactive demos fit the bill. Oh, it gets worse.

Sales Cycle 52

Sales Cycle Pricing Price Gartner 52

FunnelEnvy

APRIL 28, 2021

My name is James Niehaus, and today I’m going to walk through some advanced use cases for multi-step interactive forms. So what we’ll cover here quickly is a quick recap of what interactive forms are. Specifically, where it can help you with ABM and personalization on your website. All right, let’s jump right into it.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Personalization 52

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Oktopost

SEPTEMBER 28, 2023

They may begin interacting with your social media content in small ways – perhaps a like on one post, and comment on the next. All this data will appear within Oktopost’s People Database showing you who is interacting with your content and their topics of interest.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Martech

NOVEMBER 20, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Set up demos with these vendors to make relevant comparisons.

Enterprise Management 120

Enterprise Management Marketing Management RFI RFP 120

Salesforce Marketing Cloud

NOVEMBER 15, 2023

It’s the foundation for how everyone will interact with the product. All these modes of interaction rely on keyboard access. All these modes of interaction rely on keyboard access. Let’s learn more about an alternative interaction pattern to drag-and-drop and five opportunities to elevate keyboard accessibility.

CMS Development 78

CMS Development Barriers Guidelines Paid Search Agency 78

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Video has shifted from being just a brand-building tool at the top of the sales funnel to being used throughout the buying journey to engage audiences with product explanations, demos, customer testimonials, and much more. And for good reason: 74% of B2B marketers now say video content produces conversions better than other forms of content.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48